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Sedans Ford Five Hundred/Mercury Montego Ford Five Hundred/Mercury Montego
3617 messages, Last post on Sep 21, 2008 at 8:07 AM
You are in the Ford Five Hundred/Mercury Montego Forum. Your Hosts are pat & karens
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Replying to: konocar400h (Feb 03, 2007 9:03 am) 
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Ford will soon announce the renaming the Five Hundred to "Taurus." A desperate move that will likely accomplish nothing but confusion.
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Replying to: jaxs1 (Feb 06, 2007 6:36 am) Sales have not been up to expectations with the Five Hundred Name and the Taurus was top selling car in America for a few years and also the top selling fleet car. A bold move by Ford.
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Replying to: charts2 (Feb 06, 2007 7:03 am)
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Replying to: gregg_vw (Feb 06, 2007 7:17 am)
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Originally, the "what became" 500 was really ment to be a Taurus replacement, but Ford deemed the pricepoints where a bit higher than what traditional buyers would accept them. Long gone were the days of the $16K entry Taurus. Considering some midsize sedans are hitting $30K, and then some, it's a good thing Mullaly thought of this move. Ever since he entered, he has been stating you don't throw out millions of dollars of building a model's name and advertising it, to then just drop it. So here we go. One of many moves thats shaking up the company brass 
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Replying to: ANT14 (Feb 06, 2007 7:25 am) I think perhaps the Fusion was the more natural Taurus replacement (the Fusion is actually larger than the original Taurua), and the 500 should have become the new Crown Victoria--or at least a Galaxy 500 or LTD. But teh Fusion now has a presence in the market of its own (somethign the 500 never established) In any event, the Taurus will be back, and Ford can now replace the CV with a rear drive model at some point. It all bodes well. Except for periodic (idiotic) meddling from Ford family members. As long as they have control (and think up ridicuous things like Mercury being able to survive with more creative interior fabrics and surfaces), the company is probably doomed to boom-bust cycles. |
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Replying to: ANT14 (Feb 06, 2007 7:25 am) 500 is a better candidate for Taurus name because Taurus never was a sport sedan and Fusion pretends to be - it was a larger (compared to Accord and Camry) midsize family car. 500 is even larger but still it is a midsize car. Taurus name stirs emotions unlike anonymous 500. I actually like Fusion/Milan too. I don’t know how bold new Taurus will be in person. But definitely it will sell better than 500. Next redesign I hope it may become a real Taurus with beautiful exterior thoughtfully made and stylish (like in original Taurus) interior. |
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Especially since the car is going through allot of changes for 2008. The real problem is that anyone considering the 'five hundred' is hitting the wall, or buying something else, now that they know this. I think the five hundred is a great name, and should not go away. The Taurus should be the fusion, but it would cause an uproar to have the taurus made in mexico. Regardless of what its called, the improvements sould help the car allot. I think the five hundred is the best, more sensible car in the segment. It is ALLOT of car for the money. As long as ford does not raise the price of the replacement (improvement) everything should be fine. Depreciation on the Five-Hundred will be killer. Meybe I'll pick one up  It is a good choice, from a business perspective. The tausus has brand equity in it. It just sucks for anyone considering the Five Hundred today. I hope they don't change the Montego name, at least. I don't like the steering whell 'partially wood coverred' on the Taurus, but thats minor. This is a very well done car that was very well designed and is a very good value for the money. Why spend 25K on a Camry or accord when for the same price you can have twice the car with no penalty for fuel economy? Why buy an Avalon when for the price of a mid-grade example you can have a loaded Five hundred? Especially with the new engine in it, I just can't believe how well designed the car is. Style i find boring but that should be changed too. Also, boring is not bad. I have been on the fence with this car for a long time, but if you look passed all the hype and sit in the car, you will see that their are few competitors to offer this level of room and comfort, along with fuel efficiency for the price. I don't like GM chanign the names of all its cars. That is so dumb. Grand Am changed to G6. Now we hear that name would change in 2010, the legendary Park Ave. Name replaced with Lucerne. I am not saying the new names are bad, but the brand equity lost in the name change is really bad. The Cavalier name, I understand, had to go
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Replying to: ANT14 (Feb 06, 2007 7:25 am) It always seemed pretty obvious from the 500's styling that it was supposed to be the next Taurus. J Mays took a similar approach to the first redesign of the Explorer under his watch: tighten up the details but return to the roots of the original. Take a look at the original Taurus and you can see a clear lineage to the 500. It makes you wonder how this thing would have sold had they kept the Taurus name all along. This will be a very interesting marketing experiment. If sales take off I wonder if we'll see a rash of old model names coming back in Detroit?
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