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Ford Five Hundred/Mercury Montego

3617 messages,  Last post on Sep 21, 2008 at 8:07 AM

You are in the Ford Five Hundred/Mercury Montego Forum. Your Hosts are pat & karens

What is this discussion about? Ford Five Hundred, Mercury Montego, Sedan


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#3548 of 3617
Link Please by konocar400h
Feb 03, 2007 (9:03 am)
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Can anyone give me a link to a pic of the all new 500? Id like to see it.
#3549 of 3617
Re: Link Please [konocar400h] by barnstormer64
Feb 03, 2007 (9:31 am)
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Replying to: konocar400h (Feb 03, 2007 9:03 am)

No link, though I did see it at the Houston Auto Show yesterday.
 
Looked like my 2005 Five Hundred, except for the addition of the navigation/DVD system in front. And, the grill has been replaced with something that looks like chicken-wire fence.
#3550 of 3617
Re: Link Please [konocar400h] by gregg_vw
Feb 03, 2007 (3:30 pm)
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Replying to: konocar400h (Feb 03, 2007 9:03 am)

It's not all new. There are of course some drivetrain, NVH improvements on the 2008 that are great, but those do not help the dull looks. The main change is the Fusion-style grill, but it isn't as sleek or as attractive on the 500. The car still looks very plain. Like sort of an Amish car, only with a bit of chrome.
#3551 of 3617
Five Hundred Renamed to Taurus by jaxs1
Feb 06, 2007 (6:36 am)
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Ford will soon announce the renaming the Five Hundred to "Taurus."
 
A desperate move that will likely accomplish nothing but confusion.
#3552 of 3617
Re: Five Hundred Renamed to Taurus [jaxs1] by charts2
Feb 06, 2007 (7:03 am)
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Replying to: jaxs1 (Feb 06, 2007 6:36 am)

Ford will announce tomorrow February 7th at the Chicago Auto show that they will be changing the name of the FORD FIVE HUNDRED back to the Taurus for 2008.
 
  Sales have not been up to expectations with the Five Hundred Name and the Taurus was top selling car in America for a few years and also the top selling fleet car. A bold move by Ford.
#3553 of 3617
Re: Five Hundred Renamed to Taurus [charts2] by gregg_vw
Feb 06, 2007 (7:17 am)
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Replying to: charts2 (Feb 06, 2007 7:03 am)

A VERY sesnsible move, if true. The Taurus name--even connected to the mediocre car it became--is widely recognized. People know what it is. It was Ford's top selling car, even after they neglected it for years. The name by itself, even with no other changes, will sell more vehicles. I think Mullaly is knocking some heads together.
#3554 of 3617
Re: Five Hundred Renamed to Taurus [gregg_vw] by jaxs1
Feb 06, 2007 (7:23 am)
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Replying to: gregg_vw (Feb 06, 2007 7:17 am)

I wonder if there will be an uproar from Taurus purists who might decry that the rebadged Five Hundred is not a "true Taurus?"
#3555 of 3617
A: by ANT14
Feb 06, 2007 (7:25 am)
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Originally, the "what became" 500 was really ment to be a Taurus replacement, but Ford deemed the pricepoints where a bit higher than what traditional buyers would accept them. Long gone were the days of the $16K entry Taurus. Considering some midsize sedans are hitting $30K, and then some, it's a good thing Mullaly thought of this move. Ever since he entered, he has been stating you don't throw out millions of dollars of building a model's name and advertising it, to then just drop it. So here we go.
 
One of many moves thats shaking up the company brass
#3556 of 3617
Re: A: [ANT14] by gregg_vw
Feb 06, 2007 (9:01 am)
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Replying to: ANT14 (Feb 06, 2007 7:25 am)

I'm really starting to like the guy. Rational ideas occur to him. What will work is more important than what is cheap.
 
I think perhaps the Fusion was the more natural Taurus replacement (the Fusion is actually larger than the original Taurua), and the 500 should have become the new Crown Victoria--or at least a Galaxy 500 or LTD. But teh Fusion now has a presence in the market of its own (somethign the 500 never established) In any event, the Taurus will be back, and Ford can now replace the CV with a rear drive model at some point.
 
It all bodes well. Except for periodic (idiotic) meddling from Ford family members. As long as they have control (and think up ridicuous things like Mercury being able to survive with more creative interior fabrics and surfaces), the company is probably doomed to boom-bust cycles.
#3557 of 3617
Re: A: [ANT14] by savetheland
Feb 06, 2007 (11:18 am)
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Replying to: ANT14 (Feb 06, 2007 7:25 am)

It is more business than emotional decision. Dropping Taurus was stupid in first place. It has some cult following (I am Taurus fan for sure). I had ’94 Taurus. Even decontented it still was a very nice cruiser and beautiful car. AT was a troublemaker but I loved car so much that bought Sable next time. I will probably never buy Ford again but will always consider its Mercury counterpart.
 
500 is a better candidate for Taurus name because Taurus never was a sport sedan and Fusion pretends to be - it was a larger (compared to Accord and Camry) midsize family car. 500 is even larger but still it is a midsize car. Taurus name stirs emotions unlike anonymous 500. I actually like Fusion/Milan too.
 
I don’t know how bold new Taurus will be in person. But definitely it will sell better than 500. Next redesign I hope it may become a real Taurus with beautiful exterior thoughtfully made and stylish (like in original Taurus) interior.

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