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Saab 9-7X

346 messages,  Last post on Oct 01, 2009 at 7:11 PM

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What is this discussion about? Saab 9-7X, SUV

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#61 of 346 Regarding the SUV... by bretaa Dec 26, 2003 (7:31 am)
To JMing: I completely agree about Saab needing to get into step with buyer preferences. You can't freeze your brand with the characteristics of one beloved model (the early 90's and 900's) forever.   There's enough blame to go around. Saab Europe's strategy has been flawed product wise, GM mistakenly thought Saab could instantly complete on level with BMW/Mercedes, and GM didn't give them the resources to fight.   While I again agree Saab needs to adapt to the market, I have a big problem with GM using one flawed strategy (adapting the Trailblazer platform and WRX to Saab) to try to fix all of the above faults.   At least these products will exclusive to the US (until they are redone) so the Saab brand will killed only in one country. The coming dilution of the Saab brand in the U.S. was one reason I actually didn't get a 9-3 recently.   Bret
#62 of 346 the 9-2X and 9-7X by jchan2 Dec 26, 2003 (2:47 pm)
are stop gap models meant to bring back buyers they lost (9-7X) or bring in newer, younger buyers. (9-2X)
#63 of 346 by regfootball Dec 26, 2003 (3:30 pm)
and in the process of having stopgaps......the brand gets watered down so it has no equity.   'brand' supercedes everything in this day and age. if something doesn't juve with the 'brand', folks see it easily and begin to think the brand is crap.   it would seem to me to make sense to wait 18 months and arrive with stellar products rather than water down the brand. that said, the WRX as a stopgap is a great idea....just take 6 more months to do it and give it a real interior. something not so asian budget car looking.
#64 of 346 Regfootball... by bretaa Dec 26, 2003 (5:51 pm)
has got it 100% right. In this brutal, competitive luxury market filled with top notch products, stopgaps usually only succeed at watering down your brand. Honda got away with using second class Isuzu SUV's for a while because they have such tremendous brand equity.   Saab, frankly, doesn't have much in the U.S. except among their fanatic core, and this is just the group the 9-2X and 9-7X is going to put off. I agree they would have been better served to wait 1-3 years for full fledged replacements and really wow the market. Again, I *didn't buy* a new 9-3, in a large part because I'm afraid of what this brand will become and what it will do to the equity of the car I would later sell.   Bret
#65 of 346 I think by jchan2 Dec 27, 2003 (5:34 am)
that the stopgaps will be ignored, as many luxury car buyers ignore the Saab brand anyways.
#66 of 346 I agree by rctennis3811 Dec 27, 2003 (8:46 am)
This "new" SUV doesn't really appeal to me. Saab interiors are usually cheap and boring, even though they try to be luxurious. Most people would rather buy an X5, XC90, MDX, SRX (is it just me, or are all luxury SUVs going to have the letter X?). Anyways, it won't be until the real 9-7X that people will really consider Saab.
#67 of 346 9-3 Interior by jchan2 Dec 27, 2003 (9:04 am)
I actually kinda like the 9-3 interior- it isn't cheap at all.
#68 of 346 The 9-3 Interior... by bretaa Dec 27, 2003 (11:26 am)
I just recently cross-shopped near luxury sports sedans and while the 9-3 interior is nicely designed and the roomiest in class, the material quality isn't quite yet up to 3-series, A4, or Lexus levels yet. Maybe the next version, but not today.   Bret
#69 of 346 but by jchan2 Dec 27, 2003 (12:09 pm)
it is better than say, the Pontiac Bonneville.
#70 of 346 by regfootball Dec 27, 2003 (8:03 pm)
better than cadillac.

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