Last post on Jul 28, 2013 at 8:39 AM
You are in the Toyota Prius
What is this discussion about?
Toyota Prius, Hybrid Cars
#6821 of 7508 Re: Prius [stevedebi]
May 23, 2006 (3:20 pm)
Toyota lost money on every first generation (1999-2003) Prius they sold.
Untrue. The following is from an October 2003 story in Automotive Industries Magazine. The "current generation" Prius they refer to is the first generation car:
While the rest of the automotive world is struggling to make a business case for hybrids, Toyota Motor Company is making money. According to Toyota, the last few month's worth of the current generation Prius brought in a small profit (industry insiders say about $1,100 dollars per vehicle).
#6823 of 7508 Re: Prius [backy]
May 23, 2006 (4:00 pm)
In October 0f 2003, the current generation would be the Gen 2, not Gen 1.
#6824 of 7508 Re: Production Cost $35-$40K [kneisl1]
May 23, 2006 (4:04 pm)
No way does it cost $35K to build a Prius, let alone $40K.
#6825 of 7508 Re: Production Cost $35-$40K [kneisl1]
May 23, 2006 (4:26 pm)
As noted above this is incorrect. Originally in the first year that they were out the $35000 figure was mentioned on 2000-3000 units. Last year in the US alone 105,000 were delivered plus HH and 400h for a total approaching 150,000 just for this market. Likely there was another 150K units in the rest of the world ( est ).
Now add the TCH from Japan and KY plus production of the Prius in China plus the units licensed to Nissan and they may be approaching 500,000 units annually.
May 23, 2006 (4:34 pm)
Selling for $35-40k actually.
#6827 of 7508 Re: cost [kneisl1]
May 23, 2006 (4:54 pm)
Sorry you are right from a closer reading. It said cost but in the context I guess that was to the Chinese consumer. WOW! I'll pass.
What a discussion they must be having on the boards over there comaparing a Chery to a Prius and trying to justify the extra cost.. whoowheee
May 23, 2006 (5:09 pm)
It seems strange to me why so much because I would have to think the safety standards would be a lot less in China.
#6829 of 7508 Re: Prius [stevedebi]
May 23, 2006 (6:05 pm)
Maybe you could read the article? It is about the brand-new, not-yet-for-sale (at that time; the article would have been written in August 2003, maybe September, to make an October 2003 magazine issue) 2004 Prius. The quote makes no sense if it is applied to the 2004+ Prius. It is clear it applies to the Gen 1 Prius, pre-2004 MY.
I have seen other statements about the profitability of the Gen 1 Prius late in its life. They were actually posted here about 3 years ago when this very same point came up, and was debunked. Urban legends die hard sometimes.
May 23, 2006 (6:09 pm)
The article was written 12/05 and dealt with car for sale in 2006. I dont understand anything of what you said.