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Lexus ES 300, Lexus ES 330, Sedan
Jun 13, 2004 (6:13 pm)
Hi, folks. My husband and I are negotiating with a dealership for a 2004 ES 330. The salesman is insisting that we must pay a $563 "advertising fee" as part of the deal. We assume "advertising fee" is just another form of "additional dealer markup". Has anyone else run into this? In other words, does Lexus customarily charge an "advertising fee" as part of its price? (if so, I couldn't find any evidence of it). Thanks.
#501 of 1426 Advertising Fees............................
Jun 14, 2004 (10:29 am)
I would be more concerned about the transmission problem than the advertising fee!
#502 of 1426 This is not the forum to rant about transmission problem
Jun 14, 2004 (12:51 pm)
There is a separate forum for that. I am sure most potential customers test drive before buying their cars.
#504 of 1426 andy71.....I agree,
Jun 14, 2004 (1:55 pm)
which is why I legitimized my post by using the term advertising fee.(So there is some connection between my post and the subject). It must have been the Ralph Nader in me!
#505 of 1426 Re: Advertising Fees? [snugglebunny #500]
Jun 14, 2004 (3:09 pm)
The only fee I paid was $45 "Document preparation fee".
As I mentioned already, it's IMHO the best car in it's class, very quiet and very smooth.
I bought at Santa Monica Lexus and I've never had such a good car buying experience before.
#506 of 1426 What options to get?
Jun 14, 2004 (10:08 pm)
Or shall I ask what option well worth the money? HID? AVS?
#507 of 1426 Nav/ML in Greenwich, CT
Jun 16, 2004 (12:00 pm)
I don't like discussing such things, but I got a lot of value from the deals people posted, so I feel obligated to post mine.
Thanks to everyone else's postings on this board, I took delivery of a '04 ES 330. I jumped in both feet and took the Nav/ML package with most of the other extras (Seats, Rear Power Shade, VSC, HID Lights, etc...) because thats whats bundled with Nav. The info I found had MSRP at $37,934 and invoice around $33,600. I got my deal at $34,000 even (89.6%), which seems pretty decent, at Lexus of Greenwich. Very easy to deal with via the Edmunds Request Dealer Quotes feature.
Thank you everyone.
#508 of 1426 Buying Experience in Cleveland
Jun 22, 2004 (8:31 am)
Well, I'm starting the negotiating process, which I've been avoiding.
The dealer is asking $36,200 for as ES with Nav/Lev which stickers for $37,934. That's 95.4% of MSRP or about $3,000 over invoice (or about $2,500 over invoice if you include the advertising charge which he insists on doing, but whatever). I told him that was high and he came down about $600 and I told him that was still high. He's going to call me back.
I talked to the dealer in Akron and they want $1,500 over invoice.
I wonder why these prices are so much higher than the other deals I've seen here?
#509 of 1426 Re: Buying Experience in Cleveland [davidz #508]
Jun 23, 2004 (7:32 am)
Answer: Geography matters!