DEARBORN, Mich., Sept. 15, 2003 – Ford is upping the ante in the full-size pickup market
and announcing best-in-class maximum towing capacity of 9900 lbs. for the 2004 F-150 –
an increase of 400 lbs. from the number released at the initial media reveal. The new F-150 also boasts best-in-class low-end torque, with more than 80 percent of the truck’s 365 foot-pounds of torque available at 1,000 rpm.
 
"Ford is the proven leader in the full-size pickup market," said Doug Scott, Ford Division truck group marketing manager. "The 2004 F-150 delivers on our reputation of producing Built Ford Tough trucks, and gives customers best-in-class towing capability when and where they need it most."
 
In addition to towing and low-end torque leadership, the 2004 F-150 owns a number of other best-in-class titles, including payload of 3000 lbs., maximum cargo box volume of 81.3 cu. ft., as well as interior volume and securable interior storage space. The 2004 model also offers the quietest cab and strongest frame in the industry, and is the first full-size pickup to feature an all-four-door lineup.