Last post on Dec 01, 2013 at 2:07 PM
You are in the Prices Paid - Buying & Leasing Experiences
What is this discussion about?
Toyota RAV4, SUV
#2466 of 4032 2009 RAV4 Base 4WD 4Cyl
Dec 02, 2008 (6:26 pm)
Just picked up my new RAV4 tonight!
Got a 2009 RAV4 Base 4WD 4Cyl in Pacific Blue with the QV Extra Value package (17" 5-spoke wheels with full size spare, daytime running lights, roof rack, and rear privacy glass) and CF (carpet floor mats and cargo mat). The sticker included an "Extra Value Package MSRP Discount" of $570, bringing the sticker to $23964.
According to Edmunds, the invoice price is $21818.
I paid $21500 + $299.75 doc fee = 21799.75 (plus registration fees and sales tax).
Got an OK deal on the trade-in - $1000 for an 11 year old car with 130,000 miles.
Test-drove the car on Friday at the dealership closest to my house and really liked it.
When I got home I used the Edmunds feature to request quotes from local dealers. I got a good number from one of them: $21011 ($800 under invoice!) and walked into the dealer the next morning with the email offer in my pocket. The sales manager initially gave me the full MSRP offer sheet, so I pulled out the email and showed it to him. His only quibble was that "he knew how this dealer worked" and that their email offers always included the $400 recent grad rebate, which I don't qualify for (and I believed him, that offer was really low) so he subtracted that out and offered me $21500, which I took. That part of the negotiation took all of 5 minutes, no pressure at all.
They initially offered me $650 for my trade, which the sales manager said is what the wholesalers were telling him. After a little dickering I got him up to $1000 "because we have a prior relationship with the dealer" (which is true, I service my other Toyota there). This part took about 20 minutes.
The sales guy was great, he steered me towards a vehicle which had the QV option package discount (apparently not all of the base level cars have this?), and although he was doing his job trying to sell me a car, he was well-informed and didn't play any games (no 4 square ) and didn't unduly pressure us.
Overall I think I got a pretty good deal. Maybe he was BS'ing me about the graduate rebate and I could have squeezed him down a few hundred more, but I was happy with the price I got, and I got him to come up on the trade-in. I bought it on Saturday November 29 2008, so maybe there were some expiring dealer incentives that worked to my advantage. Or maybe they really wanted to move the vehicle, they had a ton of them on the lot.
All in all a pretty pleasant experience.
I guess I am allowed to name the dealership, and I liked the way I was treated, so here it is: Bernardi Toyota in Framingham, MA.
And thank you Edmunds! Your site was a great help in researching vehicles and you guys saved me some serious time and money.
#2467 of 4032 Re: 2009 RAV4 Base 4WD 4Cyl [wayside1]
Dec 02, 2008 (6:53 pm)
Thanks for posting your results. Since the "doc fee' is just another way to get the price up, I just include it in the price. By that measure, you got $19 under invoice. I think that's prretty good. It is a lot better than I have been able to do--a lot better.
Congratulations on your new RAV.
#2468 of 4032 Re: 2009 RAV4 Base 4WD 4Cyl [kkrtrek]
Dec 02, 2008 (7:42 pm)
I agree to some extent about the doc fee, the internet offers I got all had a $300 fee on top of their prices as well.
My dealer did provide some service for that fee though - they handled going to the RMV (Registry of Motor Vehicles) to get it registered, titled, and get new plates, which saved me at least two hours of my time if not more; handled all the paperwork with my insurance company; dealt with transferring the title on my trade; paid for the inspection sticker (state-mandated $29 fee); and put a full tank of gas in the car.
Where are you located?
#2469 of 4032 Price Paid and Buying Experience
Dec 02, 2008 (10:26 pm)
2009 Limited V6 FWD Rav4 (no moonroof)
Leather with heated seats
Color keyed side molding
6 disc cd w/ XM
Cargo net and cover
Cash OTD for $27,000
Hope this is helpful for future buyers.
#2470 of 4032 need help on "RAV4 09 4WD" Price
Dec 03, 2008 (6:05 am)
The MSRP is 24,922 and DIP is 23,400. I'm thinking to offer 23,400 plus TTL.
Is it a reasonable offer?
* 50 State Emissions
* Base L4 EVP Package
* Body Side Molding
* Daytime Running Lights
* Privacy Glass
* Roof Rack w/Cross Bar Roof Rail
* Third Row 50/50 Split Seat
* Wheels: 17" Styled Steel
#2471 of 4032 Re: need help on "RAV4 09 4WD" Price [bcburg]
Dec 03, 2008 (6:33 am)
"The MSRP is 24,922 and DIP is 23,400. I'm thinking to offer 23,400 plus TTL.
Is it a reasonable offer?"
Edmunds doesn't show body side molding and mudguards as options, but without those the MSRP is 24705 and the dealer invoice shows as 22,444 (for my area - eastern MA).
So you are 1000 over invoice as shown by Edmunds (their invoice seemed dead-on for me). Seems high based on my recent experience of getting close to the same car for right at invoice.
#2472 of 4032 Re: 2009 RAV4 Base 4WD 4Cyl [wayside1]
Dec 03, 2008 (11:29 am)
Wayside1, thanks for sharing your experience,
Do you get a loan or pay cash? If you get a loan, what is your APR?
#2473 of 4032 Re: 2009 RAV4 Base 4WD 4Cyl [Thinkinghard]
Dec 03, 2008 (12:37 pm)
I paid cash. Toyota is not running any financing deals on the 2009 RAV4s at the moment.
I saw your post on what you are looking for, and I looked on FitzMall. Based on the MSRP's that are shown, all of them have some options installed. All of the ones with MSRP of $23964 are just like mine - QV package and floor mats, and they are showing either$21703 or $21892 for the price (all with invoice price of $22261 - don't know where that comes from, it doesn't match what is on Edmunds ($21818), unless it includes the advertising charge, which Edmunds doesn't give).
If you really want a stripped down one I think you might have trouble, I don't think dealers typically order them that way. Also, the invoice price of $20839 you mentioned in your post doesn't include shipping, which for me was $745, bringing the actual invoice price to $21584. To get one for under $21000 would be a really good deal.
#2474 of 4032 Re: 2009 RAV4 Base 4WD 4Cyl [wayside1]
Dec 03, 2008 (7:51 pm)
Thanks a lot for your advice.
I did omit the destination charge at Edmunds' price.When I include QV and destination fees, the invoice price is $21692. ( I am at NH).
It seems only '08 Rav4 may have good APR. Is there any design difference between '08 and 09 Rav4?
#2475 of 4032 Re: 2009 RAV4 Base 4WD 4Cyl [Thinkinghard]
Dec 03, 2008 (8:20 pm)
> Is there any design difference between '08 and 09 Rav4?
From the Edmunds 2009 RAV4 review:
"What's New for 2009
A more powerful four-cylinder engine, a restyled grille and bumpers and the adoption of active headrests for the front seats mark the changes for the 2009 Toyota RAV4."
I think the problem with an '08 at this point is that, unless you are going to keep it forever, you get nailed for an extra year of depreciation when you sell it. In three years it will be a four year old car, and no one will care that you bought it December 08 so it is really only 3 years old.
If you are in southern NH, you could try expanding your search into MA. All the dealers around me (Framingham area) seemed to be right around invoice (as reported by Edmunds) or a little under.