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Prices Paid: Buying & Leasing Experiences Ford F-Series Prices Paid and Buying Experience
433 messages, Last post on Sep 23, 2009 at 3:32 PM
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I just purchased a new 2008 King Ranch 4x4 150" for a hair under $13000 off MSRP. That was Employee pricing + another $7000 in rebates. I have seen used trucks for more than I paid... |
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Replying to: goblue1279 (Jul 03, 2008 12:47 pm) I did see an ad in the SF Chronicle over the 4th July weekend where a Ford dealer writes "Below Employee Pricing"!!! Kinda shows you how silly the employee pricing can be. I know times are rough for car salesmen these days - especially if your lot is full of trucks. But the fact is you're selling something that is sold at several other stores within 30 miles (at least where I live). The old slogan that "we're number one in service" just isn't enough to make your dealership charge anymore than some other dealer down the road. Add the power of the internet and sites like Edmunds and you have to see where your pricing model is headed. MSRP is a joke - has been for many years. If Ford doesn't pay it's sale people anything for a sub invoice sale, I'd say it's time to find another profession. |
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Replying to: goblue1279 (Jul 04, 2008 11:28 am) The real problem is that the car companies have a ton of inventory of gas-guzzlers with no demand, and their pride is getting in the way of selling the vehicles. I was at a Ford Dealer this weekend who still had several new 2007(!) Lincoln Mark LT pickups, and they were offering to sell one to me at sticker (about $39K vs MSRP of $41K). This make no sense when the truck has been on the lot for a year and a half. Another dealer is offering a $25 Starbucks card for test driving their trucks or SUVs. Are you kdding???? They have a serious problem - these cars are a sunk cost to the dealer and need to move. Meanwhile, the Big 3 are announcing layoffs and closing plants. A company like GM used to have a market cap that would equal the GNP of the 6th largest country in the world. Now it's at the same level as Bath and Body Works (kidding, but not too far away). Pride and poor business practices are a bad combination. |
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Is anyone running into many "new" 2007 models of these trucks, and have you found ways to get great deals on them? Since Ford has pushed back 2009 deliveries until late fall/early winter to clear the huge inventory of 2008s, I would think they would accept almost any offer for 2007s
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Replying to: cadencrue (Jul 15, 2008 8:35 am) Get on the internet and locate existing inventory out there and send e-mail out to all the dealers within a couple hundred miles of your home - request their best offer and wait to hear from the dealers who want to unload inventory. Make sure they know you're ready to buy, know what you want, and stick to your guns. End of the month works best. End of the quarter is even better. It takes work, but is worth avoiding the agrivation of having some joker offer you a couple grand under MSRP. You should be shooting for something under invoice imo. Wish I could tell you a more accurate price to shoot for, but no one is posting much here these days. Use the price leaders as a guide. One at this price might be a loss leader. "All in stock" means there's wiggle room. |
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Replying to: goblue1279 (Jul 04, 2008 11:28 am) 2008 F150 4X2 SS S/C 4.6L EFI V8 ENGINE ELECTRONIC 4-SPD AUTO O/D MSRP $28,880 STX Discount Package $2000 Employee Price-$23,888.90 Retail Customer Cash-$2000 Ford Credit Bonus Cash-$1000 Owner Loyalty-$3000 Your Price $17,888.90 This is better than the lease buy-out on my 2006 XLT. If I can find this deal in Denver, I'll buy.
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Replying to: ron48164 (Jul 16, 2008 10:40 am)
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Everything else I've seen written on the topic of what your trade in or a new or used car is worth is just about worthless. What is a car worth? Here are the facts on the resources and car indexes and car guides: 1. Kelly Blue Book: Available in paperback and Online and it's free but completely inaccurate and over priced - Dealers love to show you this value when you buy but not on trade in so much. 2. Edmunds: Easy to use and online access but not very accurate; more for informational purposes. 3. National Auto Research publishes the Black Book (NOT BLUE book) - Extremely accurate and this is what auto dealers use - Online access but it is expensive and primarily used by auto dealers. 4. Manheim Auto Auction publishes MMR (Manheim Market Report) - Online only and you must be a "state registered auto dealer"; VERY ACCURATE. Mention, "MMR price" and watch the dealers expression change and the best price emerge (or the dealer get mad). Notes: I am pretty sure MMR and black book publish new car values also ( in fact im almost positive). Also, most dealers buy the cars at an auction (like Manheim auto auction) (the general public cannot attend the auctions) and mark them up to pay the sales reps commissions. Go direct when possible.
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Replying to: goblue1279 (Jul 04, 2008 11:28 am) the dealer could not produce the volume of advertising, number of admin staff, large lot, etc on the margins you just gave. Also, what about Dealer Hold Back and "Administrative Fees". Hold back is a considerable profit to the dealer. Here is the profit: 1. Ford/manufacturer make the car or truck and SELL it immediately to a distributor. 2. Distributor takes his cut (eg ford of North America) and sells to a dealer. 3. Dealer marks up the price (10-20% of total price) and sells to the buyer. 3. Salesperson takes a cut (varies depending upon dealer). 4. Buyer gets cut. Personally I'd like to see the auto industry "Delled" ( by that I mean go direct - like Dell computer) and just buy a 2008 Ford F150 Crew Cab for $16,000 (the manufacturer would make more profit and the buyer would get a great deal) and let manufacturer franchise the repair shops, parts and options. Ford needs to do something creative and We All Know that their current supply chain is not competitive. |
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