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Prices Paid: Buying & Leasing Experiences Jeep Wrangler Prices Paid and Buying Experience
532 messages, Last post on Jul 22, 2008 at 10:40 PM
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I was looking to buy a 07 Unlimited and had been told on March 23rd that I could no longer order one and they wouldn't honor my Chrysler affiliate rewards pricing either on the units they had on their lot. I called another dealer some 50 miles away and they said I can order a new unit and can use affiliate pricing. They really didn't sound to sure on the phone though, "I'm pretty sure you can" the salesperson told me. Does anyone have any information.
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Replying to: rp05 (Mar 25, 2007 6:34 am)
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Replying to: jerrymcshane1 (Mar 26, 2007 7:47 am) Just a couple of points I'd take issue with. First, it really is unrealistic to expect a new model from any manufacturer to be widely available at invoice pricing. Second, it's possible to buy a Wrangler at or below invoice right now. It all depends on the geographical location of the dealer and the business model he's using. Finally, whether you buy at $1000 below invoice or $1000 over MSRP makes no difference to DC. Volume of sales is all DC cares about, and at the moment they can't keep up with demand. Do I sense some kind of personal issue here?
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Replying to: mac24 (Mar 26, 2007 8:24 am)
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Replying to: jerrymcshane1 (Mar 26, 2007 10:09 am) In general terms, I can't imagine why any manufacturer of any product would want to sell it for less than the optimum return. If you can sell all you can make, and there's a ten to twelve week delay in fulfilling current orders, why would you hand out rebates or reduce the price? All that would happen is that the number of orders would increase and the delay would lengthen, while reducing the income to the manufacturer. The time to reduce prices is when supply starts to exceed demand, not the other way around. Anyhow, I still don't understand what DC is doing to ""screw" these potential buyers into the ground".
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Replying to: mac24 (Mar 26, 2007 10:38 am)
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Replying to: jerrymcshane1 (Mar 26, 2007 12:55 pm) I don't think so, it's just that I disagree with you.  I try to see the whole picture rather than just the consumer's or the manufacturer's point of view. The economics are quite simple. If you want a product now that's in short supply/high demand don't expect to get it for peanuts. If you'd rather pay a lesser price, then wait awhile until demand drops/availability increases. Depreciation is strongly linked to initial purchase price. Reducing it, either by a lower MSRP, rebates, employee pricing etc., etc., will immediately lower the corresponding resale values. Rolling over the negative equity from previous vehicles, and financing for long periods at high interest rates, have far more to do with being 'upside down' than purchasing at MSRP. Dealers will happily sell you a Jeep at invoice when they can't sell one for more, or when it makes sense to do so in order to increase their volume of sales. I support the right of any dealer to decide his own selling price, just as I support the consumer's right to pay only the amount he thinks is reasonable. However, the dealer is in a much more unenviable position than the consumer. After all, nobody has to buy a Jeep, but the dealer must sell them if he's to remain in business. It doesn't take long for the dealer to meet the demands of the marketplace. I've yet to hear of a customer being forced to buy a vehicle, and certainly not at a price he wasn't prepared to pay. Finally, it is true that I'm not getting your last point: "Maybe when Chrysler is bought out and these massive concessions kick in these Wrangler dealers will be selling shoes." What are the massive concessions you refer to, and how are they going to affect Jeep dealers so negatively?
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Replying to: mac24 (Mar 26, 2007 4:39 pm) |
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Replying to: mac24 (Mar 26, 2007 4:39 pm) Terry
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Replying to: wheelsdown (Mar 27, 2007 11:45 am) 
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