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Subaru Outback Prices Paid and Buying Experience

2262 messages,  Last post on Dec 05, 2009 at 7:23 AM

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What is this discussion about? Subaru Outback, Wagon, SUV



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#1873 of 2262
Re: Outback SE models still available at $20K or less? [outandback] by outandback
Jul 08, 2009 (2:20 pm)
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Replying to: outandback (Jul 06, 2009 2:01 pm)

Just wanted to let folks know that Heuberger Motors updated their prices after my July 6 post so there is no longer a discrepancy for Outback Internet special. I also see that they change their prices often, so although they are higher as I write this, yesterday I saw they advertised 2009 Outbacks for $20,070 for a manual transmission SE and $20,952 (& up) for an SE auto.
 
Good benchmarks for comparison shopping.
#1874 of 2262
Thoughts on this deal? by brentp
Jul 09, 2009 (8:52 am)
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We have decided to get a new 09 Outback within the next 6 weeks (Toyota lease to expire in Aug). Started to contact Subaru dealers to see where we would be.
 
Looking for a Model 9DD with no options in the New England area. MSRP - $25,790. (with PZEV - most inventory in NE has this).
 
So far, best offer is at $21,000. plus a $225 dealer doc fee. Others (so far) are in the $22K+ range. This represents $4.79K under MSRP, . . . and about $524. under invoice + holdback.
 
Question/Opinions:

Good offer? Can I get more?
 
Is it likely rebate will increase in Aug? - If so, care to guess how much?
 
Fitzmall lists Outback SEs (9DD) with a slightly higher MSRP for a slightly lower internet price - how is this?
 
How is this dealer making money with price below what we all think he/she really paid for the car?
 
Any other thoughts would be appreciated.
#1875 of 2262
Outback SE Pricing in Seattle [bunz] by rdy
Jul 09, 2009 (9:05 am)
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Replying to: bunz (Jul 07, 2009 6:47 am)

Looking for SE Pricing in SEA area
 
Contact Joe Spitz. He's the most knowledgeable
and straight dealing.
linky here
#1876 of 2262
Re: Thoughts on this deal? [brentp] by 1stin10
Jul 09, 2009 (2:27 pm)
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Replying to: brentp (Jul 09, 2009 8:52 am)

Looks pretty good to me. Heuberger has 17 of these listed on their website. Based on what they show, you're definitely in the pocket. As for Fitz' higher MSRP, look closely at the car descriptions. Fitz' may have some accessory already pre-installed. But to me, MSRP is totally irrelevant. All that matters is invoice - to get *some* idea about dealer cost - and the bottom line offer price. Regarding your last question, no one really knows what is at stake for the dealer in a car transaction. In addition to holdback, at this point, with redesigned 10s starting to arrive, there have got to be all sorts of manufacturer incentives to the dealer to move the existing product. Or maybe he agrees even to lose money on an individual transaction b/c he knows he can make it up and more in other ways.
#1877 of 2262
Just put my deposit on a July allocation 2010. by Brett_K
Jul 09, 2009 (7:31 pm)
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Yesterday I made a deal on a 2010 Outback 2.5i Limited in Azurite Blue Pearl with power moonroof, Wheel Arch Moldings, Auto Dimming Mirror Compass and Popular Equipment Group 2A (bumper cover, puddle lights, and splash guards).
They ate about 3000 in negative equity on my trade. Apparently, they mistook my trade-in as a limited model when it wasn't. The dealership honored their original estimate and I jumped on it. Final cost after TTL is 31500. MSRP was 31046. It should be in within two weeks.
#1878 of 2262
New 2009 Subie Outback by mr_jmt
Jul 10, 2009 (10:14 am)
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I just picked up an Outback Special Edition for Invoice - holdback (in northern NJ). I also told the dealer I would not pay the documentation fee on their invoice and he agreed. I am happy and feel that deal, plus $2000 cash back was the best I will do. Especially since inventory is all but gone on 09 Outbacks as a lot of people dislike the 2010 model.
#1879 of 2262
Re: Thoughts on this deal? [1stin10] by morin2
Jul 10, 2009 (7:22 pm)
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Replying to: 1stin10 (Jul 09, 2009 2:27 pm)

Just wanted to clarify some comments re: Fitzmall prices. I bought an auto Outback SE 09 at Fitz (White Flint location) in March and their MSRP as shown on the internet was exactly right and agreed with the edmunds price. There were a few factory options like floor mats, armrest extension, and rear cargo net. The price they show includes freight. Note that some of their lowest priced (relative to MSRP) Outbacks are clearly marked as "specials" or "clearance" - these have a few miles on them (and that is not apparent from the internet listing). Mine had about 120 miles on it from test drives. I could have chosen one with only a few miles on it for about $300 more. It was the color I wanted, equipped the way I wanted.
It was an easy and pleasant transaction all the way around.
I have also noticed some slight pricing variation at other dealers due to unpopular colors.
#1880 of 2262
Re: Thoughts on this deal? [morin2] by 1stin10
Jul 11, 2009 (8:11 am)
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Replying to: morin2 (Jul 10, 2009 7:22 pm)

That is an excellent point I had forgotten to mention about Fitz. Unlike many other dealers, their offer prices do include destination ($695), so something to watch for when trying to do apples-to-apples comparisons.
 
I found if you look closely at the car descriptions, it's not too hard to understand slight price variations as dealers will, of course, pass along the charge for things like a light-dimming rearview mirror, armrest extension, etc. And, yes, white does always seem somewhat cheaper than other colors.
#1881 of 2262
Update & Delivered! by brentp
Jul 13, 2009 (6:49 am)
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Replying to: brentp (Jul 09, 2009 8:52 am)

Just thought I'd provide an update on this.
 
After contacting all area dealers - I received numerous quotes. The $21.0K offer (plus doc fees) was received from 2 dealers. All other offers were quite a bit more. Heard from a couple of sources that at this price, they would be loosing about $550. on the deal. This was in line with the calculated cost to the dealership assuming a 3% holdback on MSRP (without transportation).
 
Anyway, long story short, . . . Quartz Silver 2.5i SE Auto PZEV - no extras. MSRP - $25790. Invoice (via Edmunds) - $24,277. Dealer cost (assuming 3% holdback) ~$23,524. Price paid - $21,000 plus $149 docs & title.
 
Took delivery - very happy. Best part - the 'winning' dealership is the one that is about 15 minutes from our house, . . . bonus!
#1882 of 2262
Bought - Seattle North Area by bunz
Jul 13, 2009 (1:50 pm)
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I made the plunge this weekend. I am going to comment in two parts: the bad and the good. The closest Subaru dealer was Skagit Ford Subaru and I like to support local business as I am a small business owner myself. I polled Roy Robinson, Dewey Griffin, Carter and Skagit. Carter, Roy Robinson and Dewey Griffin were all very quick at responding. Dewey Griffin didn't have the model I was looking for. Roy Robinson called and had the model and established a base price that was higher than what I was seeing on the web. I did not know that Washington required PZEV which added to the price. The sales guy said he couldn't come close and terminated the conversation.
 
My preferred dealer Skagit Subaru was a major disappointment. The email requests for a quote were given vague responses and when ask directly for a quote they said that I had to come in and meet face to face. Two days later I stopped in after making sure the internet guy who I will call Jason was going to be there. I met with Jason and when I directly ask him about a price he hedged saying that he had to talk to his boss who was over at the Ford side of the dealership. When I pushed him He said that he could do better than the sticker price - WTF!!!!
I told him that I had done my research, was aware of what dealers were selling Subaru Outback SE's for and wanted to give him a chance to meet the price of 21,550. I told him that I was buying an Outback this weekend either from him or another dealer. I told him that was going to be back on Saturday and wanted his best price. On Saturday Jason met us at the door and we sat down. I ask him straight out what he could do and his reply was "I need to make at least $500 over invoice, don't you think that is fair?" I said I don't know what you actually pay for a car but it isn't invoice. I then ask if he could meet the price I had of $21550 and to his credit he said he couldn't. At that point we left and headed south to Carter Subaru....
 
Overall, I can see that Skagit Subaru obviously isn't interested in internet generated business. The sales rep wasn't familiar with the product, rebates or finance incentives. He didn't talk to me about needs, probe to see how price sensitive I was (I would have stayed if he was in $100 of the quote I had. I had seen some negative opinions of sales at Skagit Subaru and I have to agree.
 
See part2

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