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Subaru Outback Prices Paid and Buying Experience

2261 messages,  Last post on Dec 03, 2009 at 6:03 PM

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What is this discussion about? Subaru Outback, Wagon, SUV



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#1871 of 2261
Re: New 2.5i Limited [snowinwind] by 1stin10
Jul 07, 2009 (10:15 pm)
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Replying to: snowinwind (Jul 06, 2009 7:27 pm)

Hi, snowinwind!
 
If I were you, I would not call any of the dealers who did not offer a price. Just wait a bit, and they will likely come back to you fairly soon, though I have to say that the end of month pressure to meet their sales quota undoubtedly encouraged the dealers with whom I interacted.
 
I would begin to negotiate with the one dealer who did provide a price. $4K off MSRP is pretty good, so to me it shows he's serious about bargaining, but there's still a lot of room to come down.
 
I just did a search for 09 Limiteds on cars.com, and prices are dropping. Selection is too, but bargains are out there if you're willing to be flexible. I don't know where you're located, but I found prices at Heuberger in Colorado Springs, CO for just above $24K - so similar to the price you were quoted locally - and I found a couple at DullesMotors in Leesburg, VA for even less ... one was about $23,600. There were also competitive prices at a couple of MD dealers and one in NH. So as you can see, these prices are certainly not MSRP. MSRP for a Limited is $28,295. These prices undoubtedly all include the $2K cash rebate, but even still, they are good prices. And it's from there that you want to begin your negotiations, not from MSRP or even dealer invoice.
 
I would go back to the dealer who gave you the quote by emailing him a link to one of these dealers with an even lower price. Ask him to beat it. When he does, tell him this is a pretty good price, and you'll be very tempted to buy IF he includes .... the destination fee (a $695 value) and cargo nets or something else you really want. If he agrees, I'd accept the deal and take a copy of the email down to the dealership with you so you have the offer and the corresponding VIN# in writing. If he doesn't, I would consider shopping the quote he did give you to the other local dealers who told you to call them. Instead of callling, email his quote and ask them to beat the price and add in a goodie or two. Also, it's important to give all of these guys a timeframe. Tell them clearly you will be buying a car by close of business Saturday, July 11 or whatever date in the very near future so that you create an enhanced sense of urgency on their part.
 
Hope this helped. Good luck!
#1872 of 2261
Re: New 2.5i Limited [1stin10] by snowinwind
Jul 08, 2009 (7:55 am)
Reply

Replying to: 1stin10 (Jul 07, 2009 10:15 pm)

1stin10, thank you so much for the help. I will give it a try and update the result here.
#1873 of 2261
Re: Outback SE models still available at $20K or less? [outandback] by outandback
Jul 08, 2009 (2:20 pm)
Reply

Replying to: outandback (Jul 06, 2009 2:01 pm)

Just wanted to let folks know that Heuberger Motors updated their prices after my July 6 post so there is no longer a discrepancy for Outback Internet special. I also see that they change their prices often, so although they are higher as I write this, yesterday I saw they advertised 2009 Outbacks for $20,070 for a manual transmission SE and $20,952 (& up) for an SE auto.
 
Good benchmarks for comparison shopping.
#1874 of 2261
Thoughts on this deal? by brentp
Jul 09, 2009 (8:52 am)
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We have decided to get a new 09 Outback within the next 6 weeks (Toyota lease to expire in Aug). Started to contact Subaru dealers to see where we would be.
 
Looking for a Model 9DD with no options in the New England area. MSRP - $25,790. (with PZEV - most inventory in NE has this).
 
So far, best offer is at $21,000. plus a $225 dealer doc fee. Others (so far) are in the $22K+ range. This represents $4.79K under MSRP, . . . and about $524. under invoice + holdback.
 
Question/Opinions:

Good offer? Can I get more?
 
Is it likely rebate will increase in Aug? - If so, care to guess how much?
 
Fitzmall lists Outback SEs (9DD) with a slightly higher MSRP for a slightly lower internet price - how is this?
 
How is this dealer making money with price below what we all think he/she really paid for the car?
 
Any other thoughts would be appreciated.
#1875 of 2261
Outback SE Pricing in Seattle [bunz] by rdy
Jul 09, 2009 (9:05 am)
Reply

Replying to: bunz (Jul 07, 2009 6:47 am)

Looking for SE Pricing in SEA area
 
Contact Joe Spitz. He's the most knowledgeable
and straight dealing.
linky here
#1876 of 2261
Re: Thoughts on this deal? [brentp] by 1stin10
Jul 09, 2009 (2:27 pm)
Reply

Replying to: brentp (Jul 09, 2009 8:52 am)

Looks pretty good to me. Heuberger has 17 of these listed on their website. Based on what they show, you're definitely in the pocket. As for Fitz' higher MSRP, look closely at the car descriptions. Fitz' may have some accessory already pre-installed. But to me, MSRP is totally irrelevant. All that matters is invoice - to get *some* idea about dealer cost - and the bottom line offer price. Regarding your last question, no one really knows what is at stake for the dealer in a car transaction. In addition to holdback, at this point, with redesigned 10s starting to arrive, there have got to be all sorts of manufacturer incentives to the dealer to move the existing product. Or maybe he agrees even to lose money on an individual transaction b/c he knows he can make it up and more in other ways.
#1877 of 2261
Just put my deposit on a July allocation 2010. by Brett_K
Jul 09, 2009 (7:31 pm)
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Yesterday I made a deal on a 2010 Outback 2.5i Limited in Azurite Blue Pearl with power moonroof, Wheel Arch Moldings, Auto Dimming Mirror Compass and Popular Equipment Group 2A (bumper cover, puddle lights, and splash guards).
They ate about 3000 in negative equity on my trade. Apparently, they mistook my trade-in as a limited model when it wasn't. The dealership honored their original estimate and I jumped on it. Final cost after TTL is 31500. MSRP was 31046. It should be in within two weeks.
#1878 of 2261
New 2009 Subie Outback by mr_jmt
Jul 10, 2009 (10:14 am)
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I just picked up an Outback Special Edition for Invoice - holdback (in northern NJ). I also told the dealer I would not pay the documentation fee on their invoice and he agreed. I am happy and feel that deal, plus $2000 cash back was the best I will do. Especially since inventory is all but gone on 09 Outbacks as a lot of people dislike the 2010 model.
#1879 of 2261
Re: Thoughts on this deal? [1stin10] by morin2
Jul 10, 2009 (7:22 pm)
Reply

Replying to: 1stin10 (Jul 09, 2009 2:27 pm)

Just wanted to clarify some comments re: Fitzmall prices. I bought an auto Outback SE 09 at Fitz (White Flint location) in March and their MSRP as shown on the internet was exactly right and agreed with the edmunds price. There were a few factory options like floor mats, armrest extension, and rear cargo net. The price they show includes freight. Note that some of their lowest priced (relative to MSRP) Outbacks are clearly marked as "specials" or "clearance" - these have a few miles on them (and that is not apparent from the internet listing). Mine had about 120 miles on it from test drives. I could have chosen one with only a few miles on it for about $300 more. It was the color I wanted, equipped the way I wanted.
It was an easy and pleasant transaction all the way around.
I have also noticed some slight pricing variation at other dealers due to unpopular colors.
#1880 of 2261
Re: Thoughts on this deal? [morin2] by 1stin10
Jul 11, 2009 (8:11 am)
Reply

Replying to: morin2 (Jul 10, 2009 7:22 pm)

That is an excellent point I had forgotten to mention about Fitz. Unlike many other dealers, their offer prices do include destination ($695), so something to watch for when trying to do apples-to-apples comparisons.
 
I found if you look closely at the car descriptions, it's not too hard to understand slight price variations as dealers will, of course, pass along the charge for things like a light-dimming rearview mirror, armrest extension, etc. And, yes, white does always seem somewhat cheaper than other colors.

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