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Subaru Forester Prices Paid and Buying Experience

2171 messages,  Last post on Aug 19, 2008 at 11:25 AM

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What is this discussion about? Subaru Forester, Wagon, SUV




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#1879 of 2171
My New Subaru Forester by phdhusky
May 10, 2008 (6:53 pm)
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So finally pulled the trigger and got the Forester. As I am graduating this Sunday my parents were up (CT) and we went to look for cars. I knew all my numbers and had my quote but ended up buying a model with a few more options. Got a 2.5X Premium with sport grill, wheel well molding, splash gaurds, rear bumper cover, spoiler, wheel locks for 23200. I thought this was a fantastic price as and it didn't take too long, just a little dealing from my father.
 
I passed on the base premium with floor mats, rear bumper cover, and splash gaurds for 22500. So if you are in CT you can def get that or better if you do your hw and get a couple of dealers in the game.
 
Harte Subaru is great to work with and the internet service is nice.
#1880 of 2171
Re: Help! '09 Subaru Buying Experiences! [slaterac] by pgb0517
May 10, 2008 (8:12 pm)
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Replying to: slaterac (May 10, 2008 3:20 pm)

Difference between MSRP and invoice is pretty much meaningless. MSRP is just that -- a "suggested" retail price. And the invoice doesn't tell what the dealer paid for the car. I got my '09 LL Bean week before last for $200 over invoice; others are getting even better deals, even below invoice, depending on where they live.
 
Most pricing guides I see, including Consumer Reports, suggest that true dealer cost plus 4 percent is fair. I've also seen car-buying gurus suggest you settle for dealer cost plus 3 percent. Of course, these are only guidelines, since lots of things influence what a dealer is willing to take.
 
I ran your specs on Edmunds and got the same invoice as you. Consumer Reports shows the dealer holdback to be $705. So the dealer cost should be invoice less holdback, or ($23,066 - $705) = $22,361.
 
Allowing for 4% profit to dealer, your cost could be as low as $23,255, $228 less than the quote you got. That's less than one percentage point over invoice, pretty much exactly the same markup I paid for my LL Bean. I hope this information is helpful.
#1881 of 2171
Re: Help! '09 Subaru Buying Experiences! [slaterac] by sgloon
May 10, 2008 (9:50 pm)
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Replying to: slaterac (May 10, 2008 3:31 pm)

The best price quotes are generally on the Internet. Don't ask for a quote until you know exactly what you want. My local Subaru salesman just told me that as a floor salesman, he can't offer the lowest prices offered through his dealership, but the internet people can. Although, at another dealership, I have found a really motivated salesman who seems to have more leeway with dealing who is willing to beat the internet prices, and anyone else. So things might be different depending upon how each dealership operates.
 
There are several websites that you can go to to get dealer quotes. A few are:
 
Subaru.com - you can actually check each dealers inventory and ask for that car.
Edmonds.com
Cars.com
Autotracker.com
Invoicedealers.com
 
Good luck!
#1882 of 2171
Re: Help! '09 Subaru Buying Experiences! [slaterac] by sgloon
May 10, 2008 (9:59 pm)
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Replying to: slaterac (May 10, 2008 3:17 pm)

Your welcome, Slaterac!
 
Sounds like you really like this car...just don't let them know how much!
#1883 of 2171
Re: Help! '09 Subaru Buying Experiences! [slaterac] by sgloon
May 10, 2008 (10:05 pm)
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Replying to: slaterac (May 10, 2008 3:31 pm)

Don't call them until after you have a bunch of internet prices. In fact, if you aren't happy with the internet prices, you can ask for a lower internet price. ya never get it unless ya ask.
#1884 of 2171
Re: Help! '09 Subaru Buying Experiences! [slaterac] by victor_pv
May 11, 2008 (11:09 am)
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Replying to: slaterac (May 10, 2008 3:31 pm)

To slaterac:
you can go to subaru.com, then go to "check inventory" or "find a dealer" and you will be shown all the dealers around you post code, from there you can open the dealer webpage, check the inventory, and if it have the model you are looking for, ask for a quote. I did that way, and some of them offered really good quotes for an Impreza WRX I was looking for, though now I am undecided between the impreza and the forester.
For the forester 2.5X + premium package+fog light and a few more extras (worth about $1000), we have been quoted $23.500+TTL more or less, in the Austin area, and there is still room for negotiation, because a friend and myself could be buying a car each at the same dealer, but definitely, no way I would pay more than that even for only 1 car, and forget ridiculous fees. They should total no more than $200, then the taxes depend on the state you are so you and the dealer have no control, but must be the same in every dealer in the area. I wouldn´t stick to that dealer if you have others at 30min drive. You may be quoted as much as $2000 less, and for $2000 I would drive even a couple of hours. At the end the car is the same, and after you have it, you can service it anywhere.
Get 3 or 4 prices asking through the dealer webpages, and then go back to that dealer and tell him no way you would pay more than that. If he doesn´t come down, go somewhere else.
And post here the results
Good luck!
#1885 of 2171
Re: Help! '09 Subaru Buying Experiences! [pgb0517] by victor_pv
May 11, 2008 (11:33 am)
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Replying to: pgb0517 (May 10, 2008 8:12 pm)

Just a note, you can never know how much profit the dealer can get by selling you a car.
Apart of some other bonuses, that run on a month to month basis, and on certain models, and particular to only an area, or only a dealer, Subaru has a program called Ascent, and another called Summit. They can be different depending on the area, but this is more or less how they work:
Once the salesman has sold 3 cars in a month, he can get about 100$ for each car that month, if he sells, lets say more than 5 (the exact number can be different for different areas), then he gets 125$ for each car, for all the cars sold that month. If he sells 7, then maybe 150$, and if sells 10, then maybe 175$ dollars.
So imagine your salesman has sold 9 cars so far that month, so he would get 9x$150=$1350, but if he sells you one, he gets to the next step, so would get 10x$175=$1750, so by selling you one car, he gets $400 more, apart of other profits they have, like holdback, etc.
So this salesman knows by selling u that car he gets $400 extra, plus all the others bonuses for that specific car (holdback etc), maybe he is willing to give you those $400, to get all the other bonuses, or maybe he is willing to give you half, lets say $200, that he wouldn´t give you if your car is just the 2nd he sell that month.
It is impossible for you to know what will he get with that car, and maybe the next dealer 10 miles away, can get even more by selling you the car, so you only know ur best deal by asking several dealers.
I recommend you not to make any offer until you know the prices of several dealers, because if you try to calculate the price by adding a 4% profit over the invoice for the dealer, and you make that offer, then he will not go any lower, even if he is getting really a 10% profit thanks to that car, he knows you are willing to pay that, so why would he offer a better price?. Better ask for prices, compare them, and then try to get it the lowest the possible, when the dealer doesn't want to go any lower, if you like the price, take it.
Different dealers in the same city can get different profits in the same car thanks to this programs, and even 2 different salespersons in the same dealer can have a different bonus, so though the sales manager will tell them the lowest they can get, maybe your salersman knows he will get more bonuses with just your car, and can push his sales manager, or give you some add-ons for free. You can not deal with 2 salesmen in the same dealer, but at least can check at different dealers and see what they can offer.
#1886 of 2171
Re: Help! '09 Subaru Buying Experiences! [victor_pv] by pgb0517
May 11, 2008 (1:56 pm)
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Replying to: victor_pv (May 11, 2008 11:33 am)

Excellent points, victor_pv. I didn't mean that he should automatically offer 4% over dealer cost (not invoice, btw) and make the sales rep prematurely happy. What I tried to convey was that roughly 4% over dealer cost (or as close as we can get to what that figure is) is closer to a fair price than the quote he got. No doubt lots of buyers would consider even that highway robbery, so certainly, get as many bids as there are dealers in your area and offer as low as you feel comfortable with, and as low as your desire to haggle will let you begin. If the dealer won't even hit cost plus 4%, I'd try real hard to find another dealer. If you can get it for less, great!
#1887 of 2171
Re: Help! '09 Subaru Buying Experiences! [victor_pv] by phdhusky
May 11, 2008 (8:14 pm)
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Replying to: victor_pv (May 11, 2008 11:33 am)

When I bought my car the reason we were able to negotiate the best deal was because I did my homework and had all the dealers wanting my business. Once you get your internet price you can always work down from it, as we did. Also try asking to speak directly to the manager as when we ask for the manager he quickly responded to our counter offer without having to go back and look at prices again. And yes he told us about the program where if he sold a certain amount of cars he would make an extra 100 on each car, etc. If you push them enough they tell your more info but they still make money from financing, service and such. You just have to be patient and know what you want.
#1888 of 2171
Re: Help! '09 Subaru Buying Experiences! [pgb0517] by sgloon
May 11, 2008 (8:27 pm)
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Replying to: pgb0517 (May 11, 2008 1:56 pm)

Have you figured out how to find out what dealer cost (not invoice) actually is?

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