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Saturn L-Series, Saturn, Sedan, Wagon
#41 of 70 L looks dead end of '04
Apr 18, 2004 (5:09 am)
Sales are so bad GM might pull the plug at the end of '04. The 3.0L engine plant in England is being shutdown this summer so the end of the L series is likely. This is bad news for Saturn: only ION and Vue models. I hope Opels are being rebadged as we speak.
Apr 18, 2004 (7:47 am)
I think its good news for Saturn. Not having the old and underwhelming L-Series (how many names did it have anyway??) around might make it easier for dealers to concentrate on selling the ION and VUE. In Saturn showrooms, the L-series is more of a distraction than anything else. If I remember correctly, the L 300 4 cyl. is Consumer Reports LOWEST ranked midsize vehicle. That cant help sales.
Apr 18, 2004 (9:36 am)
Saturn Big1 2 and 3
Apr 22, 2004 (6:43 am)
Sounds good. Just bring the Opel over, remove Opel name and put on a Saturn label. The model names all sound good:
You need to keep the customer traffic up. The Olds display at the NYIS looked like a morgue. 2 cars? Why have a division with 2 cars?
Oh, I forgot about Relay. But I think most of us will forget about the Relay.
Apr 22, 2004 (7:20 am)
"The Olds display at the NYIS looked like a morgue. 2 cars? Why have a division with 2 cars?"
Did you meant to say "Saturn"?
If not, I hope this helps:
The Olds division is being phased out. Those vehicles at the auto-show were Cranberry in color, right? Those are the final cars being produced by Olds, some kind of special edition models, which officially ends production with the 2004 model year. The eventual phase-out method was done to mitigate long-term depreciation woes. A majority of the hit has already occured, as most people are aware of Olds' demise, and resale values, though still fairly poor, have actually improved slightly for the models that remain, the larger volume sellers for Olds, and therefore, the models that more people own, and will need to re-sell. (Obviously, this is an oversimplification, there are many factors as to why GM choose to phase out Olds instead of up-and-cancel a la DaimlerChyrsler and Plymouth, but depreciation, along with dealership and labor concerns, dictated the decision).
#46 of 70 You're right, but it represented Olds '04 offerings
Apr 22, 2004 (7:39 am)
But as a display, it was pathetic to look at. I can see Saturn having just 2 models when it first started out, but hey it's over 10 yrs already. The writing on the wall for the L series was there from the 1st model yr. All the Opel talk should have started 2 years ago. GM even teases you with the Curve, that they say won't be built. Why bother when they already are building Buick, Pontiac and I'm sure Saab is next. They even seem upset that the Nomad didn't get great public attention. They're not happy unless they get 4 or 5 re-badges out each model. Is there really demand for 200K 2 seat rag tops?
#47 of 70 The Solstice platform can accomodate
Apr 22, 2004 (8:48 am)
both a hard and soft top vehicle.
The Nomad, for example, is a small four seater hatch. The Curve, which contrary to your assertion probably will be made in some form or another, is a hardtop with an admittedly small rear seat.
Straight rebadging Opels would not help Saturn. Opels are not designed to meet federal standards. It would be impossible to import Opels and profitably sell them in Saturn's price range.
The plan for Saturn and Opel is to design from the platform up a vehicle to be made and sold in Europe, North, and South America. Rushing something through to get product in will simply mean another possibly decent, but troubled vehicle as the L was.
#48 of 70 Since we have Epsilon here already
Apr 23, 2004 (1:03 pm)
getting Opel's version ready for Saturn should be easy. Waiting for the next platform means another 2 or 3 yr wait min. Is GM gonna let Saturn continue to bleed? I don't think the Relay is the solution. The no haggle system doesn't work and maybe it's time for Saturn to move up the price ladder slightly if the future cheap line will be Daewoo based.
Apr 26, 2004 (10:01 pm)
Plymouth was down to the Neon and minivan, no real loss.
#50 of 70 Your point being what?
Apr 27, 2004 (5:37 am)
Because where is Plymouth now? I don't think we want Saturn to suffer the same fate.