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Kia Spectra, Kia, Sedan, Wagon
#43 of 431 Hey, Cerato enthusiasts, here's an article from the Kia World site
Nov 14, 2003 (10:43 pm)
that clears up plenty of our questions about this new Kia 4 and 5 door sedan. Check this out! It WILL retain the name Spectra for the American market. Kia officials are happy with American Spectra sales so they want to leave it named Spectra. It will debut(the 4-door Spectra) at the Detroit Motor Show in January 2004 and it sounds like production for the American model will begin in December of 2004. Humm...which means it probably won't hit American Kia sales lots until, oh, say March or April or May of 2005 at the earliest. Here ya go-check out the many details!
- New C-segment vehicle will be Kia's first diesel passenger car
SEOUL 2 October 2003 - Kia Motors is providing a hint of its latest product offering at the Busan Motor Show currently running in Korea.
Beneath an acrylic cover that veils the exact details of the exterior, visitors to the Kia booth can see the silhouette of a new C-segment sedan, named Cerato. The vehicle which replaces the existing Spectra sedan, will be available in a four and five door version when it is released onto the market in 2004.
Aimed at young, white collar professionals, the Cerato’s styling is in line with Kia's young, sporty friendly brand aspiration. Shorter and higher than its predecessor, the Cerato is designed to fit more comfortably into the C-segment, where it will compete with cars like the Ford Focus, the Volkswagen Golf, the Honda Civic and the Toyota Corolla.
The Cerato will feature a range of engines including a 1.5 litre and a 2.0 litre common rail diesel powerplant. The Cerato will thus be the first passenger car that Kia has ever produced with a diesel option. The provision of a wider range of diesel models is in line with Kia's strategy to broaden the brand’s appeal in Europe.
Other engine choices will include a 1.6 litre gasoline engine and a 2.0 gasoline engine featuring continuously variable valve timing (CVVT) technology. CVVT increases the fuel efficiency of the engine and decreases emissions.
The four door version of the Cerato will make its global premiere at the Detroit Motor Show in January 2004. The car will retain the Spectra brand name in the North American market, where its predecessor has consistently topped the sales ratings for Kia.
The 5-door version will be unveiled for the first time at Geneva in March of the same year and will make its U.S. debut in New York in April. Production begins in mid-October for the domestic version of the car and in December for the export model.
Kia Motors chief operating officer, Yong-Hwan Kim said, "The Cerato is a very important car for Kia. It will continue to raise perceptions of the brand around the world by offering a full range of safety and convenience features at a very competitive price. More importantly, it aligns Kia’s C-segment product more closely with current and future market trends and will be a valuable asset in the Hyundai/Kia Group’s goal of becoming a top five global automaker by 2010."
Kia Motors Corporation (www.kiamotors.com) is one of the world's fastest growing automobile companies. As a part of the Hyundai-Kia Automotive Group, Kia aims to be a top five global automaker by 2010. Kia's 15 manufacturing and assembly operations in 12 countries make more than a million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Founded in 1944 Kia is Korea's oldest manufacturer of automobiles. Kia today has 30,000 employees with annual revenues of $12 billion. It is the major sponsor of the Australian Tennis Open and the international sponsor of the Davis Cup for the Euro/Africa zone.
Editor's Note: Exact specifications are not yet final. Photographs and full technical specifications of the Cerato will be released closer to the world premiere at the Detroit Motor Show in January.
#44 of 431 More from the big boys in South Korea about the Cerato....
Nov 14, 2003 (11:24 pm)
Cerrato...burrito, burretto. Here ya go!
Kia holds giant road show for Cerrato, largest-ever in Korea 2003-11-08
- Signed contracts for 4,300 units on the first day of sales, indicating great potential for big hit in year-end sales
- Engaged in large-scale road show slated to visit 100 cities nationwide
- Providing 400 Cerrato models for customer test-drives
Kia’s Cerrato has emerged as a formidable force in the year-end semi mid-sized car market. On November 6, the very first day of sales for the Cerrato, Kia signed contracts for a total of 4,300 units. The Korean carmaker hopes to compensate for the current slowdown in overall sales with the launch of this new vehicle.
Kia has commenced full-scale sales promotional activities in 100 cities, including the largest road shows and test-drive sessions ever carried out in Korea, and is presenting participants with a variety of souvenirs (clocks, etc). The schedule will continue for nine days starting on November 8, as motivated by a strategy to make it the best-selling car ever within a short period of time.
In the first round of the event, to be simultaneously launched in Seoul, Busan and Daejeon, popular singers like Ahn Chi-hwan, Ria and Lovaholic will participate in special crowd-pleasing performances. During events to be carried out in 16 of the nation’s largest cities, an all-male brass band quintet will give three performances a day. As for the remaining 84 cities, mime performances will be carried out on wing-body stages.
Along with the road show, Kia plans to hold a large-scale test-drive event at all domestic branches between November 10 and 24, using more than 400 Cerratos. In addition, an essay contest will be conducted among those who have test-driven the new car, with free gasoline vouchers offered as a prize.
A Kia official said, “These special events are part of our effort to publicize the new car more positively, and reverse the current situation in which consumer psychology has been shrunken to a noticeable degree.” He added that the carmaker was planning to maximize the effects of the new vehicle through intensive marketing in the semi mid-sized car market; the relative share of this sector has gradually expanded amid the ongoing fiscal recession.
In the January-October period of this year a total of 146,249 semi mid-sized cars were sold, accounting for 29.2% of the entire domestic car market, compared to 22.7% (160,072 units) in the same period of last year. This clearly indicates that the semi mid-sized car market is growing considerably larger, and it is predicted that sales will exceed those of mid-sized cars by the yearend. A total of 151,283 mid-sized cars (30.2%) were sold in the January-October period this year, marking a considerable decrease from 236,921 units sold in the same period of last year (33.6%).
This article was cut and pasted from the Kia Motors Worldsite(English
Version) Investor Relations section
#45 of 431 whoa....
Nov 16, 2003 (9:05 am)
what a car. Will the price stay the same???
#46 of 431 That's one of my questions...what will pricing be
Nov 16, 2003 (6:33 pm)
like on this delicious looking "shorter, higher" Spectra. Host-we should change the title of the thread to 2005 Kia Spectra as Kia officials have stated in the above article that Spectra sales are saucy here and they'd like to keep brand image the same. I can groove to that. As for pricing we will probably have a bit of a wait unless carspy01 and/or bluewinds can give us some early information on pricing for the next-generation Spectra from Kia.
Nov 17, 2003 (5:03 am)
Let's wait to make SURE this time... but I'll gladly change it
#48 of 431 the title...
Nov 17, 2003 (5:39 pm)
should say Spectra/Cerato.
Nov 18, 2003 (5:30 am)
Is everyone happy now?
#50 of 431 the new kia is a new plantform
Nov 18, 2003 (8:32 am)
for those who can not read real well, the new kia spectra is the new plantform of which the 2006 hyundai elantra will be built on. read all articles before you say that the new spectra is based on the current elantra plantform.
#51 of 431 Coolio...apparently us car scholars overlooked
Nov 18, 2003 (9:25 am)
that fact about the new Spectra's platform. Hey, Ingtonge18, this should put fears to rest about chassis refinements for this handsome new Kia 4-door sedan and the "later to be shown-to-the-world"(2004 Auto Show in New York in April)5 door hatch(Kia didn't specify hatch, but umm...). It WILL have an all-new platform that the 2006 Hyundai Elantra will also be unitized to. Makes sense, this will be an all-new car. This car is looking better to me the more I read about it. It should be ready for the American market as my Sportsman reaches the 100,000 mile mark so it'll probably be between the new Spectra and the new Sportage(under development) that I'll trade in for. Read it with a big 'ole happy smile! Here's a survey for y'all: if there was a plastic Revell model of the Spectra/Cerato available right now, would you buy it? I know I would, who else would? I've already printed out a red Cerato picture from their Korean "English" website! Whoo-hoo!
breribble, which Kia model do you drive and how d'ya like it?
#52 of 431 Model Cerato...
Nov 18, 2003 (3:06 pm)
I'd buy one for the sake that it would be the first Kia that turned into a model car. (all the model cars out there are like Ford, Mercedes Benz, BMW)