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Jan 23, 2012 (9:19 pm)
needs a corporate partner. As fantastically as Subaru is doing lately, it still would have a tough path ahead if it hadn't partnered with Toyota.
Mitsu and Suzuki will fall out of the U.S. in the next few years and that will leave Mazda the most vulnerable Japanese niche player. It needs to have a partner by then, but one that won't meddle with the product.
Apr 05, 2012 (8:41 am)
Stunning design. Bring back the V6 manual please! AWD and a 6 speed manual would be heavenly.
Apr 12, 2012 (6:57 pm)
"The diversity of Mazda's assets illustrates why scrutiny may intensify on President Takashi Yamanouchi's plans to revive a company that's forecasting its biggest annual loss in 11 years. Mazda, Japan's most export-reliant carmaker, has struggled under Yamanouchi after he defied the appreciating yen by keeping production in Japan and as Mazda's 30-year partnership with Ford Motor Co. crumbled."
Unprofitable Mazda may need to sell some assets (Detroit News)
"Mazda owns 34 percent of the Carp baseball team — a three-time winner of the Japan Series.
"Given the situation, Mazda may need to consider selling the Carp and weather the backlash from the team's fanatical fans," Hirano said."
#1963 of 1996 Re: selling the Carp [steve_]
Apr 12, 2012 (7:11 pm)
I hate to say it but Mazda may be reaping the consequences of some very poor business decisions, and I hope their powertrains are not another casualty of the situation.
#1964 of 1996 Re: selling the Carp [bpizzuti]
May 06, 2012 (3:17 am)
Mazda is in deep trouble. While almost everyone else is making huge profits in the US, they are losing money here and elsewhere. Losses in the first quarter alone were about $500 million dollars. Now they are buying out their US employees. I wonder if they can survive....? I own a Mazda and like it, but it feels like it might become an orphan car.
I think Mazda's Skyactiv tech is very good, but perhaps it was too little too late. If they had built their own US factory at some point somewhere in the South, perhaps the story would be different today...
#1965 of 1996 Re: selling the Carp [benjaminh]
by Stever@Edmunds HOST
May 06, 2012 (5:17 am)
Besides the baseball team, Mazda has other assets (lots of real estate) they can sell until they can build the factory in Mexico and get the JV going with Sollers in Russia. And they have a new platform and redesigned models coming out in '14. Going to be painful for a while though. (The Truth About Cars)
They've lost the Ford synergy that must have helped them in NA. Rumors are floating that Fiat is interested in buying Mazda, but I think it all boils down to the yen killing their profits.
#1966 of 1996 Re: selling the Carp [steve_]
May 06, 2012 (5:21 am)
I'm not sure they can liquidate enough assets to tide them over. Interesting that Fiat might want to buy them, wondering how that would work out though. SkyActiv is great tech though, and they might get something out of licensing it and/or selling engines and transmissions.
#1967 of 1996 Re: selling the Carp [steve_]
May 06, 2012 (2:21 pm)
I think working with Fiat could work. They could share their Skyactiv tech with them and get in exchange some deep pockets. Seems like if they're losing more than 100 million a month that their assets will be burned up fast without some help.
I do think that big time success in the US demands a US factory. Building Mazda3s in Mexico is not going to do it imho. Look what happened with Honda, Toyota, Nissan, Hyundai, Kia, VW and everyone else who built their own factory here. That alone wasn't all that was needed for success, but I think that was part of it...
#1968 of 1996 Re: selling the Carp [benjaminh]
by Stever@Edmunds HOST
May 06, 2012 (2:25 pm)
The Renault - Nissan thing seems to be doing okay. Joining with Mazda would give Fiat an entrée into Asia.
#1969 of 1996 Re: selling the Carp [steve_]
May 06, 2012 (3:38 pm)
Except that Nissans basically became European cars. I'd hate to see Mazdas turn into Fiats.
Maybe Hyundai could buy Mazda...they could help zoom up the Veloster and Elantra. Probably help Hyundai's WRC aspirations also.