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Ford Fusion/Mercury Milan

5511 messages,  Last post on Nov 11, 2009 at 9:26 AM

You are in the Ford Fusion/Mercury Milan Forum. Your Hosts are pat & karens

What is this discussion about? Mercury Milan, Ford Fusion, Sedan


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#5413 of 5511
Re: Fusion vs Milan [jeffyscott] by savetheland
Jul 19, 2009 (2:31 pm)
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Replying to: jeffyscott (Jul 19, 2009 7:20 am)

Toyota Avensis is a compact car - it is smaller than Camry and slotted between Camry and Corolla. To have an idea how small Avensis is - take a look at Scion tC - it is coupe version of Avensis. Mondeo is a bigger midsize car and it become bigger over time because Ford dropped midsize RWD Scorpio which was the only luxury car offered in Europe by Ford. By dropping Scorpio Ford moved in direction of cheapening its image in Europe. It simply could not compete anymore with Audi and BMW. And well it had hard time even competing against VW which is considered as a premium brand compared with Ford. But now since Jaguar is unloaded Ford can go upmarket in Europe as well as in USA.
 
But in general both Mondeo and Opel Insignia are considered as better cars that any of Japanese midsizers in Europe, like Honda Accord aka Acura TSX in US, Toyota and Nissan anything (Camry is not sold in Europe because it is such a piece of junk by European standards). Mazda was always doing better in Europe than Toyota, but I do not know how Mazda6 is doing, but since basically Ford clone, it has to do well.
#5414 of 5511
Re: Fusion vs Milan [savetheland] by jeffyscott
Jul 19, 2009 (4:44 pm)
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Replying to: savetheland (Jul 19, 2009 2:31 pm)

So then Ford is certainly not priced as a premium brand in the UK, since the Mondeo is less than the Accord.
 
The UK Focus starts at about 80% of the Mondeo price, just as the US Focus starts at about 80% of Fusion's. The UK Fiesta starts at 72% of UK Focus price. If the US Fiesta starts at 72% of Focus that'd be about $11,500. That's why I'd expect Ford to put the price at $11-12K.
 
I had no idea the Fit started as high as $14K, but the Yaris starts at $12K.
 
Mazda, Subaru, and Mini are proof that premium small cars still only sell in small numbers. The big sellers in compact cars are things like Civic, Corolla, Focus...not premium models.
 
The Fiesta does get the DSG first, my comments regarding the fusion were looking to the future maybe 2-3 years from now.
#5415 of 5511
Re: Fusion vs Milan [jeffyscott] by lilengineerboy
Jul 19, 2009 (4:55 pm)
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Replying to: jeffyscott (Jul 19, 2009 4:44 pm)

I had no idea the Fit started as high as $14K, but the Yaris starts at $12K.
 
I don't think you can get a manual window/door lock Fit.
 
Mazda, Subaru, and Mini are proof that premium small cars still only sell in small numbers. The big sellers in compact cars are things like Civic, Corolla, Focus...not premium models.
 
I guess you are right. I was thinking of small cars that are profitable, and you were thinking of high volume vehicles. I realize that was your intent when I reread your last post. I think at this point it would be better to make money on each one rather than sell a gazillion at a loss.
 
All of this is mute unless gas gets more expensive. At less than $4/gallon, I would still rather mitigate fuel usage in other ways.
 
The Fiesta does get the DSG first, my comments regarding the fusion were looking to the future maybe 2-3 years from now.
 
I think the new Focus comes before the new Fusion so we will see if it gets the same one as the Fiesta. I also think there is a slightly beefier one in Europe already that Volvo uses. I wonder if that will make it on the midsizers.
#5416 of 5511
Re: Fusion vs Milan [lilengineerboy] by akirby
Jul 20, 2009 (5:21 am)
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Replying to: lilengineerboy (Jul 19, 2009 4:55 pm)

I think at this point it would be better to make money on each one rather than sell a gazillion at a loss.
 
Exactly. When I said premium I just meant nicely equipped small cars - a Fiesta with Navigation and other amenities. People today are more likely to buy a fully optioned Fiesta for $18K rather than a stripped down Focus for $16K. Ford doesn't need to go cheap - there are other players that do that better now. Ford needs to build vehicles people want to buy at a fair price with minimal discounts. And that probably means that it won't be the volume leader in those areas - but they will make money and that's all that counts.
 
I think the new Focus comes before the new Fusion so we will see if it gets the same one [DSG] as the Fiesta.
 
The Fiesta gets it first with the 1.6L engine. I don't think any other versions for larger engines will be available for a couple of years, so unless they drop the 1.6L into the Focus I don't think it will see a PowerShift tranny right away.
#5417 of 5511
Re: Fusion vs Milan [akirby] by jeffyscott
Jul 20, 2009 (9:48 am)
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Replying to: akirby (Jul 20, 2009 5:21 am)

I see what you mean now and I think you are probably correct that they will want to sell the majority of the Fiesta's in higher trim levels. I do think that they will also want to have a one, perhaps with no A/C and no power widows/locks, etc., that starts at least under $12K, though. Perhaps that will mean that they will drop the stripped Focus next time around.
 
Maybe they only want to bother with a real strippo for the lowest price vehicle. Just a guess, since there is no really stripped Fusion, the base Fusion S comes standard with 16-inch alloy wheels, keyless entry, full power accessories, a trip computer, cruise control, air-conditioning, split folding rear seats, tilt/telescoping steering wheel...
#5418 of 5511
Re: Fusion vs Milan [jeffyscott] by akirby
Jul 20, 2009 (10:52 am)
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Replying to: jeffyscott (Jul 20, 2009 9:48 am)

Ford has realized that it can't make money on stripped down, cheap models. They can't outcheap the Koreans, Chinese, etc. There is always room for a low end model but even the low end models will be nicely equipped.
 
Trying to sell the Focus as a cheap car resulted in Ford losing $3K per vehicle. If they reduce the sales volume by 50% but can make $3K per vehicle - that's a total win.
#5419 of 5511
Re: Fusion vs Milan [akirby] by jeffyscott
Jul 20, 2009 (12:25 pm)
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Replying to: akirby (Jul 20, 2009 10:52 am)

Well they do still have CAFE to worry about, although I think the structure of the new standards is changing...not sure when that is happening.
#5420 of 5511
Waiting by cannon3
Jul 26, 2009 (6:44 am)
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to see what the next Focus is going to be like. I keep an eye on the internet for any type of new press. From what I now understand the new Focus will be based on the Volvo C1 platform. At first come in 2 models a 4 door and a 2 door version. If all goes well we could see a convertible and a eco-tech turbo Focus. I know this is a Fusion/Milan forum. I own a 2006 Fusion SEL V6 and it will be paid for in about 3 months. I am holding off for the new 2010 Focus. I no longer have the need for a mid-size sedan.
#5421 of 5511
Auto-dimming mirror - FAIL! by xmech
Aug 06, 2009 (4:40 pm)
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Does anyone else find the auto-dimming rear view mirror to be lacking in the dimming department? I had a loaner SEL, '09 I think, for 2 days and now have my shiny new 2010 SE, and the mirrors seem just the same. I don't like it fading in and out. And I think with the bottom edge of the rear window so high, the lights from the cars behind me are just above that bottom edge. The sensors being under the mirror, i think are blocked from 'seeing' those lights. I've contemplated seeing if I could simply spin the mirror 180 degrees so the sensors are at the top.
 
Anyone else have any solutions? Am I just sitting too low?
#5422 of 5511
Re: Auto-dimming mirror - FAIL! [xmech] by xmech
Aug 09, 2009 (7:31 am)
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Replying to: xmech (Aug 06, 2009 4:40 pm)

Well, I had someone ride in back ast night who lowered the center headrest and now the mirror seems to work fine.... in case anyone is interested or searches the subject in the future.

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