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Sedans Ford Fusion/Mercury Milan Ford Fusion/Mercury Milan
5511 messages, Last post on Nov 11, 2009 at 9:26 AM
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Replying to: jeffyscott (Jul 18, 2009 6:49 pm) Yup, very true. There is also the issue of price-point. Ford is a semi-premium brand in Europe in terms of what they charge for vehicles. The Mondeo is a very pricey piece of automotive hardware, with a relatively small diesel engine. I guess the Fiesta will be the first test to see if things are different today. I think the Transit Connect will be first, but that is more of a specialty vehicle for urban delivery places. Its like a Scion xB but with payload. Then the Fiesta and then the next Fusion.
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Replying to: lilengineerboy (Jul 19, 2009 5:20 am) I have a kid waiting to try out a Fiesta, but if the de-europeanize it (in terms of handling and suspension) too much for the US, he will be disapointed. I don't how far they can go before he would pay the premium to get a Golf, instead. OTOH, I don't know how european they can keep it and still sell well in the US. I may be tempted to consider going to the Fusion if/when they offer a DSG type transmission (power shift is Ford's term, I believe) and if one of my kids would be interested in buying my Mazda6. I went to an automatic in my current car, but would, I think, like to have the best of both worlds with that type of trans...though I have yet to drive one.
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Replying to: jeffyscott (Jul 18, 2009 6:49 pm)
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Replying to: akirby (Jul 19, 2009 8:55 am) I'm not expecting Ford to be trying to sell premium small cars. The Fiesta in the UK starts about L4000 below the Focus, which is about L3500 below the Mondeo. I'd expect a similar price structure in the US. If the Fusion starts about $18,000 and the Focus about $15,000, I'd expect the Fiesta to start about $11-12K.
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Replying to: jeffyscott (Jul 19, 2009 10:27 am) Based on that, I'd be surprised to see the Fiesta come in much under $14k. In other words, it's aimed more nearly at the Fit than at the Versa or the Aveo. |
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Replying to: jeffyscott (Jul 19, 2009 7:20 am) I may be tempted to consider going to the Fusion if/when they offer a DSG type transmission (power shift is Ford's term, I believe) and if one of my kids would be interested in buying my Mazda6. I went to an automatic in my current car, but would, I think, like to have the best of both worlds with that type of trans...though I have yet to drive one. I think the Fiesta is getting the DSG first. We will see I guess. I am digging for the press release... |
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Replying to: jeffyscott (Jul 19, 2009 10:27 am) Where is the evidence that Americans will buy premium small vehicles in volume? The only thing I know is Americans will buy small cars, when gas prices get high enough. We still expect these small cars to be cheap I would say Mazda, Subaru, and Mini can all counter that. I'd expect the Fiesta to start about $11-12K. So again we have the "why can't we have the European version?" with the answer being "because we won't pay for it." |
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Replying to: jeffyscott (Jul 19, 2009 7:20 am) But in general both Mondeo and Opel Insignia are considered as better cars that any of Japanese midsizers in Europe, like Honda Accord aka Acura TSX in US, Toyota and Nissan anything (Camry is not sold in Europe because it is such a piece of junk by European standards). Mazda was always doing better in Europe than Toyota, but I do not know how Mazda6 is doing, but since basically Ford clone, it has to do well.
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Replying to: savetheland (Jul 19, 2009 2:31 pm) The UK Focus starts at about 80% of the Mondeo price, just as the US Focus starts at about 80% of Fusion's. The UK Fiesta starts at 72% of UK Focus price. If the US Fiesta starts at 72% of Focus that'd be about $11,500. That's why I'd expect Ford to put the price at $11-12K. I had no idea the Fit started as high as $14K, but the Yaris starts at $12K. Mazda, Subaru, and Mini are proof that premium small cars still only sell in small numbers. The big sellers in compact cars are things like Civic, Corolla, Focus...not premium models. The Fiesta does get the DSG first, my comments regarding the fusion were looking to the future maybe 2-3 years from now.
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Replying to: jeffyscott (Jul 19, 2009 4:44 pm) I don't think you can get a manual window/door lock Fit. Mazda, Subaru, and Mini are proof that premium small cars still only sell in small numbers. The big sellers in compact cars are things like Civic, Corolla, Focus...not premium models. I guess you are right. I was thinking of small cars that are profitable, and you were thinking of high volume vehicles. I realize that was your intent when I reread your last post. I think at this point it would be better to make money on each one rather than sell a gazillion at a loss. All of this is mute unless gas gets more expensive. At less than $4/gallon, I would still rather mitigate fuel usage in other ways. The Fiesta does get the DSG first, my comments regarding the fusion were looking to the future maybe 2-3 years from now. I think the new Focus comes before the new Fusion so we will see if it gets the same one as the Fiesta. I also think there is a slightly beefier one in Europe already that Volvo uses. I wonder if that will make it on the midsizers.
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