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Sedans Ford Fusion/Mercury Milan Ford Fusion/Mercury Milan
5511 messages, Last post on Nov 11, 2009 at 9:26 AM
You are in the Ford Fusion/Mercury Milan Forum. Your Hosts are pat & karens
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Replying to: akirby (Jul 16, 2009 7:35 am) I'm aware of the future products, but my issue is why Ford didn't do this 5+ years ago, to at least establish an identity that Mercury has not had for longer than that. I also agree on the platform sharing, something that Ford should have done years ago as well.
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Replying to: mz6greyghost (Jul 16, 2009 7:55 am) |
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Thank You for the information and feedback This clears up any anxiety I had of choosing one car over the other, and I will most likely go with the fusion as my next car. Thank You again, much appreciated =)
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Replying to: mz6greyghost (Jul 16, 2009 7:55 am) Actually they did it in 1985. It was called the Merkur Scorpio. Massive failure. 5 years ago Mulally wasn't running the company - THAT is the difference. And he's not trying to just import European vehicles - that won't work. Using global platforms to reduce costs will allow Mercury to have unique vehicles that are different than Ford but can be sold at a profit even at low volumes. For the past 15-20 years Mercury has simply been a way to give Lincoln dealers more high volume ford products to sell. That won't be the case going forward.
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I had Taurus but chose Mercury Sable as the replacement because it had more upscale look and better interior materials. If not Mercury I would buy something other than Ford because I did not like Ford's mundane design at all. But now Ford get upscale with new Taurus. Mercury Sable is squeezed out by Taurus and MKS. But I think Ford makes mistake by devaluing Lincoln further. MKS should be new Mercury Sable and should cost less and Lincoln should be designed as a real luxury car, like RWD and not based on Taurus. I mean they spent fortunes on Jaguar and LR, so whats the problem? They can spend billions on Jaguar that does not sell and now that Jaguar is not there anymore they cannot design competitivee Lincoln? Do they have pride in own history and heritage or they are ready to waste money on brand that happens to be European and temporary owned but if it is original American brand it is simply has to die?
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Replying to: akirby (Jul 16, 2009 12:42 pm) Actually they did it in 1985. It was called the Merkur Scorpio. Massive failure. Actually, it was the '60s Ford Cortina, then the 60's-70's Mercury Capri, then the 70's-80 Fiesta, then the "world car Escort," then the Mekur XR4ti (which could spank a BMW 318 of the same era), then the previously mentioned Merkur Scorpio. That was followed by better attempts like the ConTique (which was a failure from a commercial standpoint, but the 24v V6 with a good 5 speed was a great ride), leading up to the Focus. Now it looks like the Fiesta, Focus, Fusion/Mondeo are coming and the 2 vans. Oh and in Europe they have the psuedo-wagon-sport-utility things (c-class or s-class or something). Maybe we will get a minivan out of it.
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Replying to: savetheland (Jul 16, 2009 4:46 pm) We've explained this over and over but somehow you just don't get it. Ford's first priority is to fix Ford - Lincoln and Mercury are on the back burner. Once the Fiesta, Transit Connect, Euro Focus and Unibody explorer are here (2010/2011) THEN Ford can focus it's LIMITED resources on Lincoln which most likely WILL include a new top of the line RWD platform. If you look at what they did with the Taurus it should be obvious that they will take Lincoln even further upmarket. But you want them to do it overnight and that just can't happen. I mean they spent fortunes on Jaguar and LR, so whats the problem? They can spend billions on Jaguar that does not sell and now that Jaguar is not there anymore they cannot design competitivee Lincoln? That is precisely the reason they can't do it right now - they wasted all that money on Euro brands in the past. Mulally was smart to dump them - now all of the money can be spent on Ford, Lincoln and Mercury - in that order. You seem to think that Ford has unlimited funds and everything they do or don't do is simply an executive decision. Ford has to pick and choose where to spend money right now and a new high end platform for Lincoln is not top of the list. |
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Replying to: lilengineerboy (Jul 16, 2009 6:58 pm) I continue to wonder why do Ford and others think the "world car" idea is going to work now, when it has not before? I don't know about the current version, but in 2006 when I test drove them I thought there were some differences in the ride felt and steering between the Fusion and Milan. I also felt the seats felt a bit different from each other. A (very) few reviews also noted some differences in ride and handling as I did, but most said they were identical.
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Replying to: jeffyscott (Jul 17, 2009 11:16 am) |
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Replying to: jeffyscott (Jul 17, 2009 11:16 am) Because it's not the same concept. In the past vehicles were designed in Europe and then modified for the U.S. or vice versa. Now the vehicles are being designed jointly with all markets in mind and local modifications are made where necessary (e.g. having small diesel and 4 cyl petrol engines in Europe and hybrids/V6s in the states). This will work perfectly as long as they don't have to compromise the design too much. And it will greatly reduce costs. There is no reason to have a Euro and U.S. Focus on different platforms.
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