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Ford Fusion/Mercury Milan
Ford Fusion/Mercury Milan

5511 messages, Last post on Nov 11, 2009 at 9:26 AM
You are in the Ford Fusion/Mercury Milan Forum. Your Hosts are pat & karens
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Hi =) I am planning to buy either a Fusion I-4 SEL fully loaded or a Milan I-4 Premier fully load (both without navigation). Fusion comes out to approx. $26,500 and Milan to approx $27,000. Therefore I am asking, regardless of price, which car is better? I have done research and the engines, specs, features, and dimensions are the exact same to precise detail (length, width, etc.), but besides for the looks I cannot find any differences between these cars (virtually). I checked out the fusion at several dealerships and its a very well designed car but I am just curious to whether the Milan is any better being that Mercury is supposed to be a more luxury associated brand. In addition, does anyone who has test drove both cars in I-4 version notice any difference between ride quality of either cars (same engine), just curious...though I'll probably find out myself in a couple of days. If someone could help me out with a comment it would be greatly appreciated. Also just curious of which car (with same features and all) everyone else thinks is better. The 2010 Fusion or 2010 Milan?
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Replying to: kev22 (Jul 15, 2009 11:11 pm) |
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Replying to: kev22 (Jul 15, 2009 11:11 pm) Unfortunately, this leads to one of the fundamental problems of Mercury: struggling for it's own identity between the bread-and-butter Ford division, and the upscale Lincoln division. IMO, they should have taken a few models from the Euro line and sold them as Mercury-branded cars from Day One. I'd sure be interested in the Mondeo or the European Focus, and I'm sure that others would be as well.
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Replying to: kev22 (Jul 15, 2009 11:11 pm) |
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Replying to: mz6greyghost (Jul 16, 2009 5:10 am) But that's exactly what they're doing for Ford. The Euro focus is already on it's way and the next gen Fusion and Mondeo will be built on the same global platform. The Euro Fiesta is also coming next year with few changes from the Euro version. You don't need a U.S. and Euro Focus, Fiesta or Fusion/Mondeo - that's too expensive and unnecessary. Mercury will either die a slow death or it will get unique vehicles not sold by Ford or Lincoln. And that won't be decided for a few more years. Depends on how quickly they get Ford first and then Lincoln back on their feet and how the market trends.
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Replying to: akirby (Jul 16, 2009 7:35 am) I'm aware of the future products, but my issue is why Ford didn't do this 5+ years ago, to at least establish an identity that Mercury has not had for longer than that. I also agree on the platform sharing, something that Ford should have done years ago as well.
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Replying to: mz6greyghost (Jul 16, 2009 7:55 am) |
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Thank You for the information and feedback This clears up any anxiety I had of choosing one car over the other, and I will most likely go with the fusion as my next car. Thank You again, much appreciated =)
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Replying to: mz6greyghost (Jul 16, 2009 7:55 am) Actually they did it in 1985. It was called the Merkur Scorpio. Massive failure. 5 years ago Mulally wasn't running the company - THAT is the difference. And he's not trying to just import European vehicles - that won't work. Using global platforms to reduce costs will allow Mercury to have unique vehicles that are different than Ford but can be sold at a profit even at low volumes. For the past 15-20 years Mercury has simply been a way to give Lincoln dealers more high volume ford products to sell. That won't be the case going forward.
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I had Taurus but chose Mercury Sable as the replacement because it had more upscale look and better interior materials. If not Mercury I would buy something other than Ford because I did not like Ford's mundane design at all. But now Ford get upscale with new Taurus. Mercury Sable is squeezed out by Taurus and MKS. But I think Ford makes mistake by devaluing Lincoln further. MKS should be new Mercury Sable and should cost less and Lincoln should be designed as a real luxury car, like RWD and not based on Taurus. I mean they spent fortunes on Jaguar and LR, so whats the problem? They can spend billions on Jaguar that does not sell and now that Jaguar is not there anymore they cannot design competitivee Lincoln? Do they have pride in own history and heritage or they are ready to waste money on brand that happens to be European and temporary owned but if it is original American brand it is simply has to die?
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