Last post on Sep 24, 2011 at 8:01 PM
You are in the Ford Fusion/Mercury Milan
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Mercury Milan, Ford Fusion, Sedan
#1 of 5819 Ford Futura
May 03, 2003 (4:04 am)
Ford Futura will debut in 2005, as a 2006 model. Using a modified version of the Mazda6 platform, using the 2.3L I-4, 3.0L Duratec V6, as well as a 2.3L HEV hybrid version, that will debut later this year on the Escape Hybrid. Slotting between the Focus, and new Five Hundred, the Futura will push the Taurus into rental fleet only marketplace, while targeting the midsize sector...Since the Taurus is a larger, type of midsize.
Styling done by J.Mays, and looks quite classy and upscale in the marketplace. J.Mays (from VW) definatly gave the Futura an Audi look to it, and I'm sure it's interior will mimick that as well.
Any thoughts/opinions on the new Ford Futura?
May 03, 2003 (8:47 am)
why did they bring up the lame name Futura again?
#3 of 5819 Its in the Name
May 03, 2003 (3:46 pm)
Futura was originally the name of a concept vehicle from way back when. And it was used as a trim level in one of the models. Today, the Futura is a trim level in the Ford Falcon of Australia I believe, if not maybe the Fairmont down there.
Ford will be using quite a bit of F names on their cars, while SUV's will take the E names. While historic names such as GT, Mustang, and Tbird will keep theres. Focus, Futura, Five Hundred, Freestar, Freestyle...
Mercury will also follow this, naming their vehicles with M. Hence, Mariner, Monterrey, Montego, Mountaineer, (M name for the futura based sedan not released yet)
#4 of 5819 may have a chance
May 03, 2003 (5:26 pm)
Too bad this vehicle isnt coming out until the 2005 model year. By that time, the Altima and Camry will be one MY away from a redesign, and the Accord only two. My point: I hope Ford really looks to leapfrog the competition with this one. Cause if they are looking to catch-up, they will quickly find themselves behind once again. But thats ok, I'm sure they can introduce at least 3 versions of the same car under different brands, and expect the customer to be none the wiser.
May 04, 2003 (12:01 am)
You would be amazed how many people I've intereiewed that had no idea what their car really was. Most common is Audi people not understanding how they share platform with the Passat, or the TT with a Golf.
IN the future, will we see alot of niche, low volume products, and Fords method will be one of the functional and wiser. You'll have a few 400K+ vehicles, and have many other 100-150K offerings.
Most importantly, do NOT expect the Futura to be a 300K+ high volume product, and surely Ford will receive negative media attention, because it's what they are acustomed to seeing. Already one article has been written, stating that the Aviator is a flop because it only sold 2400 units last month. Mind you, it's a vehicle that just debuted, and originally have plans to build 25-30K of them yearly. Yet the Lexus Gx470 sold the same amount, also debuted at the same time...and it's not getting THAT type of reaction.
The Futura's platform will underpin numerous other vehicles. A Mercury sedan, an entry Lincoln sedan, and the Escape/Mariner/Tribute triplets will eventually fall into the platform years from now.
Some might call this badge engineering, but ideally customers are growing tired of having a vehicle like the Camry, Accord, Taurus, and see them so frequently in the street. Styling will be different amongst all, and suspension settings, interior, NVH can be changed easily to make each one a bit different.
Anyone whos driven an Escape and Tribute, can notice they both drive a bit differently. So thats a good example of what we will see in the future.
May 04, 2003 (6:25 am)
Ok with this post, I wasnt talking about badge engineering at all. What I am saying is that if Ford doesnt look to significantly advance the science/art of midsize vehicle design and manufacturing, by the time the Futura is out, they will likely be behind the 8 ball after only 1 short year. (If Toyota and Nissan stick to their product cycle).
"IN the future, will we see alot of niche, low volume products, and Fords method will be one of the functional and wiser. You'll have a few 400K+ vehicles, and have many other 100-150K offerings"
-I dont feel a vehicle selling 150K units a year is a niche vehicle. That seems like a pretty mass market number.
"but ideally customers are growing tired of having a vehicle like the Camry, Accord, Taurus, and see them so frequently in the street"
-Toyota and Honda are smart. I think the Accord and Camry will be atop the market for years to come.
May 04, 2003 (8:27 am)
"Ford will be using quite a bit of F names on their cars, while SUV's will take the E names. While historic names such as GT, Mustang, and Tbird will keep theres. Focus, Futura, Five Hundred, Freestar, Freestyle..."
What lame'butts' are working in Ford's marketing department? 500? FREEstar? FREEstyle? What sort of crap names can they think of next? How freaking lame can they get? Are they purposely trying to NOT sell cars?
Why couldn't they dream up a cool name like
cripes, I could do a better job in Ford's marketing dept. than those lame idiots.
May 04, 2003 (1:24 pm)
I notice the Aurora and Legend are both out of production......
May 04, 2003 (5:02 pm)
Consdering the vehicle is 2 years away, at the end of the cycle for the current Camry and Accord, it's viable we think that way. Being late to the party. But the engineering process, and the sophistication of the platform, will be 2 steps ahead of them. Accord and Camry will continue to refine their current platform, one which already is quite old as it is.
While Futuras will be completely new overall, and using engineering techniques that will enhance the cars overall structure, without burdening it. Sort of what has happened with the current Taurus, it's platform is quite dated and thru the years, the addition of more reinforcement, has made the car quite porky for it's structure to handle. Same issue with the Camry and Accord is expected.
Futura's platform will also handle AWD, which we will begin to see in more products.
I too think 150K units is quite many to be considered niche product, but actually I've been corrected by many sources pertaining to that. And "small niche player" is anything under 50K units as I've been told.
May 04, 2003 (5:20 pm)
The Camry platform that debuted for 2002 MY is ENTIRELY new, as in, not related to the 92-96/97-01 generations (which used the same platform).
I cannot speak for the Accord, as I do not know as much regarding Honda products. But I am positive that I read, both on Toyota's website at the time and in auto publications, that the Camry PLATFORM was entirely new for 2002. That doesnt strike me as old.