Last post on Apr 08, 2009 at 7:01 AM
You are in the Cadillac STS/STS-V
What is this discussion about?
Cadillac STS, Cadillac STS-V, Sedan
#895 of 1325 CTS vs STS
Jan 18, 2005 (10:19 am)
A fully loaded CTS (luxury/sport) will run about $44,000. A luxury V6 STS with premium package (includes wood trim) will run near $45,000. A sunroof will run the STS price up more. I think that the STS offers a more luxurious interior than the CTS at these prices. However, the CTS does get a nav system and the sport package, so the question is what do you want. If one puts together a CTS from the standard package, adding the sport or luxury packages as one sees fit, the CTS price tag can remain under $40,000.
The questions are what you're looking for. With the V8, the price tag rises to the level of the current Deville or the old Seville. Adding more stuff to the V8 runs the price tag to levels that we have not seen at Cadillac since the 1953 Eldorado or perhaps the late 80's Allante. The Allante was more like the current XLR though.
Personally, I am interested in what Buick does with their RWD sedan that should show up in the 2007 model year time frame.
Jan 18, 2005 (2:58 pm)
Agreed. Anytime one brands line is looked at many times you could say the step up is "glorified". It's "glorified" if you don't see the value. The STS is larger, evolved design, more luxurious, etc.
The buyer has to see the value. The STS's are selling well for us. Some prefer the CTS and don't/ can't see the value in the STS. That's fine. I remember showing a Volvo S80 and the customer said "I could buy 2 Taurus's for that money." Of course. They both have 4 wheels and get you from point A to point B. That's why there's $15,000 cars and $50,000 cars
#897 of 1325 Re: sls002 [volvodan1]
Jan 19, 2005 (7:46 am)
What's (volvodan1)'s best "guestimate" as to HOW MUCH an STS costs GM to produce? Say the sticker for a V-8 is $52K. What's your "take" on the TOTAL cost (material, labor, overhead (fixed/variable) on this vehicle? Would love to know the true numbers that GM assigns to the production of the above mentioned vehicle.
#898 of 1325 CTS-6 vs STS-8
Jan 19, 2005 (10:07 am)
I test drove the two last month. Albeit, the CTS was a 6 and not the hot V. None the less, the difference in the two cars was, IMHO, profound. I did the STS first which was probably unfair to the CTS. But the STS V8 was a horse. Body style and dimensions of the two were prety similar, but I found the CTS interior to be fairly stark and not particularly attractive. On balance, to me it was like comparing a thoroughbred triple crown winner to a good quarter horse. Both are good for what they were produced to do, but the STS was just a stunning ride. The one I drove stickered around $58-59K. I wasn't interested in a STS-6 so I did not test drive that one.
Jan 19, 2005 (11:38 am)
The vvt northstar is available as a crate engine for less than $5,000. The V6 costs something as the base engine, so the V8 STS does not cost $10,000 more to build. The STS is about 6 inches longer and 2 inches wider. The wheelbase is 3 inches longer.
#901 of 1325 Re: NorthStar Crate Motor [rayainsw]
Jan 19, 2005 (12:58 pm)
Pretty informative stuff rayainsw. That's a darn good price for such a reliable/powerful engine. Is there a warranty with it? The Ford "crate" V-8's, that run over 400 hp, are in the $14K range. I'm NOT knocking the new STS but my point is that the V-8 version costs way TOO much. This newer Seville "line" is smaller than its predecessor but MORE COSTLY. I think the V-6 STS is a better deal.
Jan 19, 2005 (1:55 pm)
I think it may be instructive to recall that the original Seville (1976?) was a small car but was more expensive than the big Fleetwood Sixty Special.
Jan 19, 2005 (2:03 pm)
I don't have a clue what the "cost" is to make an STS. All I know is if it stickers for $52K, we probably own it for $47K - $48K.
The customer that is looking for value will buy the V6. Other than the engine, for $9,000 you buy into the oppurtunity to get options that are only available on the V8, (adaptive cruise, AWD, Tuscany leather, etc.).
That being said, I don't blame Caddy at all for pricing it where they have. Most customers who get the V8 WOULDN'T EVEN CONSIDER a V6.
ME - "Mr. customer, there is also a V6 available for the STS."
CUSTOMER - "A V6 is too small for me. I only buy V8's."
So if the engine is $5,000 of the spread, the prestige of owning the V8 is the other $4,000. : )
Jan 19, 2005 (4:59 pm)
The point is that the V6 probably costs $2000 to $3000. This makes the V8 a cost of $2000 more or less more than the V6. The cost of building an STS is probably not much more than the CTS. There are a lot of expenses involved in developing the sigma platform and putting it into production. The profit margins on the CTS/SRX and STS will have to make it all worthwhile. I think the V8 STS is priced at a reasonable level compared to the competition.
The sigma factory was designed to build 150,000 vehicles per year. With the CTS running close to 60,000 and the SRX about 30,000, there is room for about 60,000 STS's. Pricing the STS much lower would result in more sales demand than there is production capacity.