Last post on Apr 08, 2009 at 7:01 AM
You are in the Cadillac STS/STS-V
What is this discussion about?
Cadillac STS, Cadillac STS-V, Sedan
#598 of 1325 '05 Options List
Jun 11, 2004 (4:43 am)
I tried to find pricing info but it has not been posted yet.
I did find a site with all of the options.
I am not at all happy with how Cadillac has bundled these options.
They have debundled options on both the CTS and SRX in response to criticism.
But haven't here.
Looks like you can't get the "Sport" package without buying the full on 1SC package(V6)
Can't get the 18" wheels on the V6 either.
The wood trim that they have shown in all the pics is OPTIONAL!
So I guess the base cars will have a sea of black trim on the center stack. Arrgh!
Go back to ala carte ordering Cadillac!
here is the site.
http://www.carprices.net/find_display/pricing_page.pl/Cadillac/ST- - S/STS_V6_RWD/2005/options.html?STS_V6_RWD=2005&Cadillac=STS
#599 of 1325 Re: Too much $$$ too soon methinks! [markcincinnati #596]
Jun 11, 2004 (9:17 am)
“The Cadillac may be too expensive."
Exactly what GM wants. They would like to move only 30,000 Per Year of the STS world wide, push Cadillac upscale, towards the $100 K’s and make for Buick to go for low price luxury. It may be a good way to do it. You know, when you see a Cadillac, you will know what those people paid for it….. That is the Idea
Jun 11, 2004 (9:38 am)
Here are the prices that i got from my personal asst. for the V8
standard V8 46,800
1SE package 2,845
1SF package 11,065
1SG package 13,100
AWD option 1,900
Dest. Charge 695.00
You need to get the 1SG Package in order to get the AWD option that is the only way to get AWD. Basically if you add up the V8,1SG,AWD and Dest. the vehicle comes out to over 62,500. If anybody has anything else regarding prices let us know.
#601 of 1325 Re: 1SG = $13,115 [rayainsw #597]
Jun 11, 2004 (12:09 pm)
Hell, I remember when I could buy a pretty nice new Cadillac for $13K.
#602 of 1325 STS Pricing
Jun 11, 2004 (6:15 pm)
I HOPE that the prices reflected in earlier posts (e.g. ~60K for a sport equipped V8 STS) are NOT accurate. In my humble opinion, Cadillac does not YET have the bonafides to charge this much for this car. Recall Lexus charging $35K for their new LS in '89. May not have covered all their costs, but caused a huge interest in the car and with its now bullet-proof acceptance of this marque can charge full market prices. Caddy's have lost their premium status and will not regain it by throwing their new car out against established marques at equal prices (e.g. Lexus LS430, Mercedes E500, etc). Cadillac needs to underprice these brands at least initially so that they can ensure they bring in buyers. If the quality and performance hold up, they will easily be able to raise the price into competitive areas.
#603 of 1325 STS V6 Final Pricing and Paockages
Jun 13, 2004 (2:51 am)
I visited my local Cadillac dealer today and asked when the 1st STS was arriving. The guy told me July and asked if I'd seen the final pricing (which he was happy to share - even gave me a copy to take with).
I saw pricing for all seven V6 & V8 packages (3 V6 - Std, Luxury & Performance) and 4 V8 (same 3 plus a top of the line Prestige package which has everything).
Here's the details on the V6s:
Standard; MSRP: $40,995. Expected to account for 10% of V6 sales, 7% of total STS sales. Includes:
-17" painted wheels
- 5 spd auto stick
- Express power windows (all 4)
- 8 way pwr seats
- Keyless access with pushbutton start
- Remote start
- Bose w/ CD & 8 speakers
- Only a la carte option is Engine Block Heater
Luxury: MSRP: $43,470. Expected to account or 60% of V6 sales, 42% of total STS sales. Includes above plus:- Memory settings
- 6 disc changer
- Heated front seats
- Rainsense wipers
- XM Radio
- Only options Sunroof ($1200), 17" polished wheels ($600) & engine block heater
TOTAL PAACKAGE PRICE = $2,475
Luxury Performance; MSRP: $49,560. 30% of V6 sales; 21% of total STS sales. Includes all the above plus:
- Bose 5.1 surround sound, DVD & navi
- Rear heated seats & heated steering wheel
- Ventilated seats
- Performance brakes & lmtd slip differential
- Decklid spolier
- Uplevel wood trim
- 17" polished wheels
- Only option is engine block heater
TOTAL PACKAGE PRICE = $8,565
The V8 started at $46,000 for base and went up to $61,995 for Prestige (which initially will be the only way to get AWD).
Don't know about you guys, but with a CTS Lux Sport running $41-$3K, this seems like an incredible price for this vehicle.
Sign me up!
#604 of 1325 Re: STS Pricing [pearl #602]
Jun 14, 2004 (3:44 am)
“I HOPE that the prices reflected in earlier posts (e.g. ~60K for a sport equipped V8 STS) are NOT accurate. In my humble opinion, Cadillac does not YET have the bonafides to charge this much for this car.”
I believe that the prices posted are an accurate reflection of MSRP. What these cars will actually sell for, after discounts / rebates, who knows.
Although I have not yet driven one, my sense is that this will be a very good car. (Whatever the opinions of the testers, once published, I expect to drive one or 2.) But even with the apparent success of the CTS-V, I am not convinced that many people will pay these prices for this car – yet.
Caddy clearly does have a long established reputation. But it is NOT in the high performance sedan arena. Caddy deciding to go up against the best (the standards) in the world (today) like the BMW 5, the new A6, the MB E-Class, etc. is going to be difficult for many reasons, really – but for Caddy, there is the added problem that many people in the market for a sedan of similar specifications will not even look seriously at the Caddy, because it has not yet established an ownership base in this class. If the pricing is also perceived to be rather high for the value received, sales will be even more difficult.
And decisions like only offering AWD with the V8 1SG will mean that the minimum list price will be in the $62K range. An AWD Caddy sport sedan may be of interest to some, but the number interested at that price is likely to be smaller than if base / 1SE V8s and V6s were also available with the option.
More aggressive pricing, at least to start, would be one way to raise awareness and better balance the value perception. And then, pricing could be adjusted.
No marketing wiz – but a potential buyer . . .
#605 of 1325 Been there, done that. . .
Jun 14, 2004 (7:51 am)
. . .in November 1996, I picked up my 1997 Audi A8 with the optional wheels and Peal White Metallic paint. MSRP was $71K. I essentially had a money factor of 0% and I got a 36 month lease which, as I recall was just south of $1000 month (no money down, Audi made the first payment, kind of thing).
The car was very nice -- Audi did, however lower the price and increase the content over the next few years.
I know there are a lot of Audi naysayers -- but at this time, Cadillac has about as much chance of getting me to shell out $62K for a first year STS as VW has of getting most of us to shell out $66 to $96K for a Phaeton.
The Lexus approach, as I have heard it called, is to convince the market by offering value and then move the price point upmarket.
The CTS seems like a pretty good car, maybe even a very good car -- the current other Caddys do not impress most Euro Premium buyers (and probably not many Japanese Premium buyers).
To put it into perspective, the Chrysler 300C may prove to be a bad value (a year or so from now). But, itintially, the 300C Hemi with all options seems to be "according to others, who write this stuff for a living" a lot of car for the money (I've read reviews of the 300C that claim it feels like a car $10,000 more).
The new Cadillac looks great and I might be a customer if I could order the V8, AWD and cherry pick an option or two to get the price (MSRP) in the low to mid 50's.
I guess I'll just say "too much $$$ too quickly" -- and this coming from a guy who thinks the Phaeton (if leased) is a heck-of-a bargain compared with t Mercedes which is subtantially more $$ and is only RWD.
I hope they, Cadillac, unbundles the options a bit, so that ordering AWD does not automatically add $11,000 - $13,000 in bundled options.
Hey, maybe it IS the bargain of the decade -- the issue, to repeat, is that without any history, this is too much money. I'll stick with the Germans and possibly the Japanese. And, who knows, perhaps the 300C SRT-8 might be the "steal of the decade" if you can stand entering a Chyrsler dealership.
At least the Cincinnati Cadillac dealers have learned how to "act" like the German Premium brand dealers. Not so the Herb Tarlicks that still populate Chryco dealerships -- plaid pants, white shoes and belts and all. . . .
C'mon Cadillac, throw us a bone, let us order the V6 with the AWD option or the V8 without the kitchen sink!
For the time being, Cadillac, your reputation (the one that you want) does NOT precede you.
#606 of 1325 Re: Been there, done that. . . [markcincinnati #605]
Jun 15, 2004 (5:07 am)
"in November 1996, I picked up my 1997 Audi A8 with the optional wheels and Peal White Metallic paint. MSRP was $71K. "
From the Audi A8 forum, regarding availability of the SWB A8: “The A8 has a manufacturer’s suggested retail price of $66,590.”
Does this make the 2004 A8 at this list price 'a bargain' - relatively speaking???
And with he new Caddy STS V8 AWD (1SG) apparently to be in the $62K range, does this mean that the STS will turn out to be a bargain?
Rhetorical questions, I suppose . . .
#607 of 1325 Re: Been there, done that. . . [rayainsw #606]
Jun 15, 2004 (4:21 pm)
Does this make the 2004 A8 at this list price 'a bargain' - relatively speaking???
No, if you factor in the time value of money, I do not think it a bargain....