Last post on Nov 15, 2013 at 6:41 AM
You are in the Cadillac SRX
What is this discussion about?
Cadillac SRX, SUV
#194 of 804 Back from a long hiatus...
Sep 17, 2003 (1:11 pm)
to bring you the latest news out of Detroit on SRX.
Other night I was at the Cadillac dealer and spent about two hours there driving the SRX, walking it over, and talking to our friend at the dealer. They had two "Art & Science" silver V8 SRXs in stock, and a black V8 one that they were in the process of completely disassembling and reassembling (18 times!) as part of an intensive "Lexus modeled" training program for their technicians.
At any rate, the news from GM in Detroit is that SRX is to be a "volume product" and that "GM is positioning Cadillac for a possible market take-over in the next 12-24 months". My dealer received an initial alotment of 17 V8 SRXs last week, and this week got confirmed by GM for 64 more V8s by January 1, 2004. As insructed (or hinted) by GM, they are selling SRXs immediately at $1000-1500 above invoice in order to move product "that's being shoved down their throats." It's all about moving the product.
My immediate reaction was that this is a complete turn-around for GM, which has maintained all around that Cadillacs are to be high-visibility low-volume vehicles, and that they're not chasing the #1 sales leader in the US spot. Big news, very big news. Apparently, there's been a little more to the story LaNeve and Lutz have been giving us. I'd say it's intentional deception as a part of someone's business model they're running. Cadillac is going for the gold.
GM's most conservative estimate is to sell "30,000 units in the 'calendar year'" Insiders contend, however, that they are expecting to sell more like 60,000 SRXs. This will be Cadillac's volume product, as GM positions it to overtake Lexus in sales and quality rankings in the next 12-24 months.
As for the actual vehicle, it's every bit as good as a BMW X5 in terms of performance, every bit as good as a Volvo XC90 for interior functionality, and every bit as good as a Toyota for fit and finish. In short, the best American-made vehicle is for sale right now, almost at invoice. The excitement is building...
Judging by the crowd and the Lexi, Jaguars, Land Rovers, and other imports in the parking lot at the dealer tonight...I'd say it's definitely safe to say that Cadillac is back, and in a big way. Over $3,000,000 in SRXs to be sold by January 1 at Ettleson. Can they do it? Absolutely...
Sep 17, 2003 (1:45 pm)
Glad to see you back...
Your news about projected SRX sales and that it is to be a volume car is not all that surprising. Lexus introduced an interesting car-based SUV and turned it into their best selling product year after year (even though it costs more than an ES300/ES330). Cadillac badly wants that business and thinks that this product can do for it what the RX300 did for Lexus.
Considering that the CTS continues to sell well (its sales are continuing to increase), Cadillac would probably like a lot of people in SRXs by the time the new STS debuts. At that point, Cadillac's comeback will be assured.
Sep 17, 2003 (2:34 pm)
It's going to take aggressive pricing to get buyers to go for the SRX over the RX330, imo. Some will go for the SRX because they like the styling better, like I do. What is really amazing is that it took five years for Detroit to react to the tremendous success of the RX300.
Sep 17, 2003 (5:50 pm)
who is baron87, and why am I listening to a high school kid opine on the motives/objectives of one of the largest companies in the world?
does baron have inside info?
I'm not saying I disagree with any of it, but....
Sep 17, 2003 (5:53 pm)
RX330 is a good vehicle but boy does it have some awful styling. Style and Lexus are 2 words that generally just don't go together in my mind.
CTS and SRX will both be volume leaders, that's why they are the first out. Cadillac has to try and move back up to #1 and that's the only way to do it!
Sep 17, 2003 (5:59 pm)
obviously lots of people diasagree with you on the Lexus - then again, so many people buy Lexus because they KNOW they will have no problems. Between them being problem-free and the fact that perhaps 90% of drivers don't really care about "performance" it's no wonder that Lexus is a top brand. I know people who claim to love how their Lexus looks. I don't have a problem with any of them, though I think the new SUVs are ugly and I always disliked the bid sedan, but I'm not in the demographic that Lexus is shooting for on the big sedan.
Sep 17, 2003 (7:17 pm)
... why am I listening to a high school kid opine...
You're better off sticking to issues and refraining from discussing individuals posting on these boards. If you don't like what you read then use that marvelous invention that came with your computer - that little scroll wheel on your mouse.
#201 of 804 tidester -- context?
Sep 17, 2003 (8:08 pm)
I don't condone "ad hominem" attacks either, but the 'buzz' has been that Cadillac was going to try to control supply & maintain hipgh asking prices/margins on the SRX -- so the post in question flies in the face of that line of thinking.
If there was some way to "see all posts" by a member perhaps we could better evaluate the liklihood of the getting an SRX at invoice; for myself the buzz I picked up here led to purchase another vehicle that truly does command much closer to MSRP...
Sep 17, 2003 (9:18 pm)
...so the post in question flies in the face of that line of thinking.
I understand that but it is not particularly informative to focus on the messenger. Rather than that, one should address the information or viewpoint if one believes them to be incorrect. That would be much more useful to readers than characterizations of an individual.
I'm sure you will agree.
May 07, 2003 (1:59 am)
"because they KNOW they will have no problems"
All cars have problems and Lexus has certainly had some, just less.