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Good, Bad or Ugly - Current and Future styling trends of BMW

728 messages, Last post on May 30, 2007 at 9:05 PM
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Replying to: kdshapiro (Sep 29, 2004 7:33 am) |
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With 2 factors in play, it's hard to say which one is responsible for the decline in overall sales. IMO, it's both. My wife used to like the new Bangled 5 series, but as she saw it more and more, she decided she didn't like it. Before she said it looked like a shark, now she thinks it looks like a mishmash. There are too many people with excellent design sense (like designman) who dislike the 5's bold style. I at first hated it, then thought it was OK in dark colors, and now as I see more of 'em, I hate 'em even worse than ever. I think price is probably the biggest factor in the 5's declining sales b/c most people are sheep and would just fork out the $ for the propeller, but there are enough discerning car buyers who are put off by the style to negatively impact sales. Also, everyone's talking about the Bangled exterior, but where's the discussion on the interior? The new 5's interior is just plain ugly.
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dont forget the i-drive, it turns buyers off as well. the interior is, like you said, rather ugly, and the i-drive screen stuck permanently on the dash just makes it even worse. |
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Replying to: saugatak (Oct 04, 2004 9:40 pm) But, when you start getting over $50K for a sedan, that is a big barrier.. I, too.. do not understand the move away from the "cockpit". Unlike you, however, the exterior is growing on me.. (like fungus?). regards, kyfdx |
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| On the beginning I didn't like the new 5 series, now every time I see it on the road it looks better each time. Same feeling I had with X5, and now I own one. | |
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, too.. do not understand the move away from the "cockpit". Unlike you, however, the exterior is growing on me.. (like fungus?). lol thats funny, the exterior is growing on me as well, to "acceptable" level. the interior somehow looks cheaper the more i look at it, particularly with the amount of plastic they use at this price. and last but not least the i(diot)-drive, still sucks big time. |
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Beauty is in the eye of the beholder. In my mind BMWs have never been beautiful in purely a stylistic sense. What I think is being missed in the “Bangle” discussions is the shifting of emphasis from the driving dynamic to the aesthetic. The emphasis on dynamics was highlighted by the aesthetic and that is what attracted previous buyers and they feel alienated by the looks of the newer cars and the “toys” that are on the newer cars. This shift has been evolutionary over the years with some wondering who wants an automatic BMW? To why upgrade the radio in a BMW? To I-drive? All of this to increase volume at the expense of the niche market fanatic. These additions may be necessary (?) on cars at a certain price point. Did this begin at the introduction of the new 7 Series or the introduction of the 3 Series in the 70s? I am sure BMW will sell more cars, but at some point the market will change BMW, to also sell more cars. The fanatic thinks this has already happened. The long-term risk to BMW in this chase for volume is in the theory of threes for mature markets. When the global auto market matures will BMW-Ford-Honda-whatever comes out of China be headquartered in Munich, Dearborn, Maryville or Peking? And what will we be driving then? |
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Never been a big fan of us germans over thinking things, but I do have to say that the iDrive is not as complicated once you get use to it, I hated it when i saw it, but brought my son along and he figured it out in less than a min. I was pretty impressed, he showed me how to work the thing to. And it is easier, not easy but easier. The problem is that when people get in the car for a test drive they cant get use to the interface but sit down with it for a while and it starts to work. I still am not sure why they even introduced it, but its here lets work with it. O and guess what! The new 3 is with out iDrive! Styling is not typical Bangle rear but its design was executed tastefully, the belt line is a bit higher on this car IMO.
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Replying to: tlcman (Nov 09, 2004 4:34 pm) |
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| "Styling is not typical Bangle rear, but..." Just talking about the rear end. | |
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