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Good, Bad or Ugly - Current and Future styling trends of BMW

728 messages, Last post on May 30, 2007 at 9:05 PM
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ah i forgot about that one, yeah its actually kinda nice, but i dont like the interior. best interior so far is new 5er's dash, hate the doors design though... |
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| Now that we see what the 3 series looks like we have the complete Munsters family. Dad, mommy, and junior.. | |
| "only a person who hates BMWs would say it looks like a Chrysler"....Well, that is your opinion, but regardless of what it looks like, many people do not think that the Six series, or any of the recent BMW models "look gorgeous". The apparently toned down upcoming Three series seems to be proof that BMW realizes that they have lost sales due to their controversial styling trends (plus techno overkill). I anxiously awaited the new E60 last year since I wanted to trade my E39 on one, but I could not deal with the styling, nor I-drive. Many others share similar feelings. For those who like the BMW styling trends - go for it - but many (and likely many more than BMW anticipated) do not. | |
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Two of my neighbors have E39s. They each lease a new 5 series about every three years. However, both of them hate the styling of the new Bangalized versions and will be leasing other makes when their contracts end. One is planning on leasing a Mercedes 300C and the other is looking at the upcoming Cadillac STS, which according to a recent road test in Car & Driver appears to have BMW chassis dynamics - and is a good looking car. I wonder how many other long-time BMW owners there are out there who are put off by the Bangle-bungle styling direction BMW has taken and will switch to other brands because of it.
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I know of two people that jumped on the new Banglized versions of the E60, because they love the styling. While one journalists negative opinion in a magazine is read by millions of people, the fact that Neiman-Marcus sold out 50 special edition 6-series in 7 minutes, says people are out there who like the styling/materials/new directions. While I know a lot of people that don't like it, a number of people are also thinking to jump on the BMW bandwagon now that the styling is less conservative. In other words the styling has attracted new customers. The fact that BMW has become even more premium to me would have a more of a negative impact than styling. The fact that a loaded 530 E60 starts to approach $60K has more of an effect than the styling.
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Replying to: xmf314 (Aug 16, 2004 11:23 am)
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I do not think it is fair to compare the styling of the 6 series to the E60. The new 7 series is different but not bad. The new 6 series has much smoother lines. The Z4 is a beauty. A bit too aggressive in styling than the typical rounded convertible/roadster out there, but with harmony. The E60, however, was the pinnacle of Banglization. I know more than a few people who have bought different cars because of the styling. They are folks who had made up their mind to buy Bimmers but were really put of by the styling. I think the price inflation in the E60 also did not help its sales either. The only thing most people can afford right now are the 3 series cars. Unfortunately they are too small for many. MB is doing very well in the styling of their vehicles. Their styling distinguishes vehicles from different classes (C/E/S), but still provides continuity in styling. There is a lot harmony in the MB styling. A C2xx can be had for less than $30K and looks awesome. The 5 series needs to come down in pricing and move up in styling before cross-shoppers will flock to it. |
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As I read the comments about the similarity people seem to see among autos, it brings to mind a local commercial for a car dealership that sells Hyundai. In the commercial, the owner of the dealership and his pitchman are standing in front of a Sonata holding the hood ornament removed from a Jag. Their story is that, rather than spend $50K for a Jag, you can come into their dealership and spend $15K for a Sonata - which looks just like the Jag. All your friends will think you have a new Jag. Then you can use the $35K difference to put toward college costs for your kids. And even better (according to them), you’ll still be driving the Sonata long after the kids finish college because the Sonata has a 10 year warranty! As the commercial would say, their idea (and deal on the Sonata) is HUGE! Why didn’t I know all this when I bought my 530? I coulda had a Tiburon instead! |
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Replying to: kdshapiro (Aug 16, 2004 11:35 am) Oh, c'mon. Neiman-Marcus could sell out 50 special edition Cadillac Allantes in 7 minutes. I know people who budget for monthly, quarterly and/or yearly big-dollar Neiman-Marcus Purchases just for the sake of it. |
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Replying to: rich545 (Aug 16, 2004 1:50 pm) I agree that new Cadillac's are poorly styled. However, with the 2005 STS Cadillac has finally got the styling right. I think it will steal more that a few sales from the 5 series. |
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