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Good, Bad or Ugly - Current and Future styling trends of BMW

728 messages,  Last post on May 30, 2007 at 9:05 PM

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What is this discussion about? BMW 3 Series, BMW 5 Series, BMW 7 Series


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#329 of 728
sales by m4d_cow
Jul 21, 2004 (11:27 am)
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still looking at the sales figures, i agree that the new 5er isnt doing that well.
most people dont usually bother to buy something thats at the end of its lifecycle, in this case the e39, they prefer to wait a year or less for a newer model, yet the sales isnt doing that great, even with better economical situations.
to me it already proves just how well the e60 will sell.
#330 of 728
by wale_bate1
Jul 21, 2004 (11:43 am)
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I'd agree with that appraisal.
 
I think anniversarying YTD sales from last year doesn't tell the whole story. For one thing we have departing model, and as soon as new model particulars make the scene, a current lame duck begins to slow, usually.
 
Better might be to compare the OA sales boost percentage YTD for the E60 against the first-year sales boost percentage for the E39 ('98?), if such figures are available.
 
I would imagine this new model is relatively flat when all is said and done. I suggest it has alienated about the same number as it has converted (retensions valuing at zero in the equation)...
#331 of 728
Re: [wale_bate1] by rich545
Jul 21, 2004 (3:21 pm)
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Replying to: wale_bate1 (Jul 21, 2004 11:43 am)

Well, I guess we'll just have to wait and see until more sales figures are available for this year. Until then the best anyone can do is speculate on who buys what when or what indicates good or bad sales numbers. Early next year we should know for sure. All I was saying is that sales are not in fact lower given that 2101 more units had sold so far. As for the reasons for that, everyone has an opinion. As far as the car itself goes, it's one of those love it or hate it things. I certainly wouldn't try to convince anyone that hates it to buy it; in fact it really only matters that I like it to me. Vsaxena-Sorry, probably shouldn't have said you looked at the chart wrong. What I meant was that since the station wagon and M5 are not yet available the total 2003 5 sales can't be accurately compared to 2004 until you delete the station wagons and M5 from the 2003 numbers. I would also say that we won't really know whether this redesign was a success or failure until years down the road (no pun intended).
#332 of 728
Rich by wale_bate1
Jul 21, 2004 (3:28 pm)
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No two ways you are correct about the appeal.
 
I'm quite certain it's an engaging and satisfying drive, and if the outside speaks to you, well, that's all she wrote!
 
I lusted seriously after the '02-03 E39, and for me, this gen isn't a step forward in styling. But that's my own deal!
 
I don't really think there's a mfr out ther right now with a real solid handle on styling, other, maybe, than Mazda. To some extent Aston as well, I guess.
 
Everybody seems to be casting about for the next big wave to ride, and I don't see anyone who's really caught it!
#333 of 728
Low Sales by saugatak
Jul 30, 2004 (12:04 am)
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I agree that the new e60's sales aren't impressive considering that it's a new model.
 
However, in addition to the e60 style being a little strange and offputting to many potential buyers, there are 2 other factors that might have led to lower sales: 1) sales of X5, lots of people are taking an SUV over a car; and 2) increased prices on e60.
 
IMO, the increase in prices is the main reason sales of e60 have declined, then the strange looks and lastly the X5 is cannibalizing some 5-series sales.
 
I'm seeing more e60s on the road now and IMO, it's the strangest looking car I've ever seen. I like some of the individual design elements a lot, they're very creative and well done.
 
But there's too many design elements and they don't work well together, instead they're competing for your attention. I haven't seen any other car that looks so different in different colors, and I think this is the result of too many contrasting styling elements.
#334 of 728
by kdshapiro
Jul 30, 2004 (6:58 am)
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There are lots of E60s in my neck of the woods and I like the vehicle more and more. As a contrast, while I have only slightly warmed up to the G35/Nissan styling after two years, after a few months the new Bangle version of the 5 series have grown on me tremendously. Can't wait for the unveiling of the new 3-series.
 
I think in the long run, once they tweak the overall design it'll be awesome.
#335 of 728
The new 3 series; Bangle finally gets it by vsaxena
Aug 07, 2004 (10:26 pm)
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There are pictures of the new 3 series (2006) on the 3 Series boards. Finally there is a Bangle car which works. It seems to have a lot more harmony than the E60. After the Z4, may be the best designed Bangle car.
#336 of 728
Re: The new 3 series; Bangle finally gets it [vsaxena] by kdshapiro
Aug 08, 2004 (8:31 am)
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Replying to: vsaxena (Aug 07, 2004 10:26 pm)

The Z4 is gorgeous and the new is a car of a different ilk, but they did a great job with it.
#337 of 728
Comparisons by karmikan
Aug 11, 2004 (7:38 am)
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In an idle moment, I was reading through some old auto magazines and came across an interview with Henrik Fisker, the designer of the universally admired and drop-dead-gorgeous Aston Martin DB9. Here are a couple of quotations:
 
"I think the back-to-basics approach may be a function of us almost exhausting how much new technology we can pack into a car and still make it practical and usable for most consumers."
 
"I've gotten a lot of inspiration by looking back at what made the human fall in love with cars. Buying a car is such an irrational and emotional behavior, that I have to figure out what it is that they love. Really, who needs a car that costs more than say $15,000? I'm trying to capture the sense of the emotion and love affair that people have with cars."
 
These are two statements that seem to encapsulate much of what has been expressed here and elsewhere regarding the E60 design. BMW's current direction appears to be very much at odds with Fisker's thinking. The latest sales figures for the E60 show a steady decline which, I believe, will continue now that the early adapters have already bought. Meanwhile, there's an 18 month waiting list for the DB9 (I know that it's a limited production vehicle but it also costs $160K+ so it's all relative).
 
The market is speaking, I wonder if anyone at BMW is listening.
#338 of 728
Re: Comparisons [karmikan] by rich545
Aug 11, 2004 (8:04 am)
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Replying to: karmikan (Aug 11, 2004 7:38 am)

The market is speaking across all BMW models; not just the re-designed models. Here are July and year-to-date sales for the 3 series which has not been changed:
 
 3 Series
July 04 YTD 04 July03 YTD03
8,823 63,777 9,952 68,924
 
Now, I know people will say that is because of the impending 3 redesign, but we can't prove that. X5 sales were also down. To me, the sales decline has less to do with the Bangle designs and much more to do with the overall economy and oil shortage fears. I know that there are some here who think the economy is doing better. I work in finance and I disagree. Most portfolios are flat at best and most major market indicators are down. Unemployment is still high. Gas prices are high. None of that adds up to great sales.

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