Last post on Oct 17, 2013 at 4:41 PM
You are in the Prices Paid - Buying & Leasing Experiences
What is this discussion about?
Toyota 4Runner, SUV
Did you get a good deal on your 4Runner?
Share your experience here!
#313 of 2055 Just bought 4Runner
Oct 27, 2003 (7:02 pm)
Got 04 Limited 4X4 V6 with 3rd row seating for $33,832 plus tile/doc fee($150/$52) plus tax. I got 4.9% on loan. Waited for 2 weeks and finally got it. Per dealer ship they gave me $250 under invoice to me and who cares as long as I got a good deal.
Also check the price on Edmunds and there price with less options then what I got is $35,000 plus so I am happy and its a great SUV.
Talked to few other dealerships and they don't even want to talk around this price.
Dealership tied to make money on selling me the warranty for $2000 for 5 years or 75,000 miles. and I got them down to $1500 for 7 years/100,000 miles for platinum for Toyota with road side assistance. I know they made $100 over their Toyota web site invoice but I can always go back and have them change it as it is a prepaid expense. Talked to a friend with 4x4 experience and per him I can easily use warranty for more then what I paid as there is more ware and tare on 4x4's.
#314 of 2055 Toyota Advertising Fee - Is This Necessary?
Oct 27, 2003 (8:18 pm)
response to royal7
post #312 'What's this Toyota Advertising Fee?'
This evening I sat down with the sales representative to review the price of a 2004 4Runner. I offered $200 over invoice. They would not accept less then $700.00 over. They advised that they pay a TDA (Toyota Dealers Association) advertising costs for each vehicle and this cost is added to the final price.
Invoice for this 4Runner is $38,462.00, they are requesting $39162.00. This vehicle is not in stock, they will order and will try to have by late November.
This additional $500.00 will not defer me from the purchase.
My question is... Is this a real cost to the dealer or just another way to add additional profit?
This was the only dealer of the FIVE that I have contacted that has offered to find this 4Runner so maybe supply and demand will be costing me a little more.
#315 of 2055 Custom ordered, picking it up tomorrow
Oct 27, 2003 (8:57 pm)
I am picking up my 4Runner tomorrow. I paid for it $32,152 +TTL. It is Titanium 2004 V8 4Runner 4x4 Sport with
- Upgraded JBL system with 10 speakers
- Double decker cargo system
- Rear Spoiler
- Daylight running lights
- floor mats
Also I am putting tomorrow Waag FrontRunner and Rear Bumper Guard on. I have those babies waiting at home ready to go.
I bought 4Runner through one of the dealers in middle TN and waited almost 2 months for it to come in.
Oct 27, 2003 (9:40 pm)
From what I understand, the TDA (Toyota Dealer Advertising) is a legit fee. I think there's an article somewhere here on Edmunds that mentions this. It's the fee Toyota charges the dealerships to put those snazzy Toyota commercials you see on TV all the time that list your local dealerships. It's too bad that I haven't found a pricing site that lists invoice along with this fee. What I've heard is that it varies a lot by region, and that's why the pricing sites don't list it. It's too bad, it would be nice to know.
You can ask to see the manufacturer's invoice from the dealer, especially if you're negotiating from invoice. I believe it should be in there.
Oct 28, 2003 (2:58 pm)
I will accept TDA as the cost of buying the truck. Prices vary alot by regions ...... Why?
Probably costs much more to advertise in places like Northern New Jersey - New York - Connecticut than in rural areas like Bucksnort, Tennessee or Bay St. Louis, Mississippi.
So why do some people end up buying at invoice or a couple hundred over? The dealer is probably passing on a factory to dealer incentive to make the sale or just accepting less. In my region an incentive to the dealer is currently $400.00 on the Runner, this ends 11/3.
I would like to see TDA as part of the MSRP.
Oct 29, 2003 (5:43 am)
The dealership I dealt with included the TDA in the invoice price. My invoice that I calculated on Yahoo Auto's, Edmunds, and KBB was $650.00 lower than what the dealer sent me. And frankly I don't buy it. My Dad is a Ford guy and he has been buying for invoice for years. Ford advertises just as much as Toyota, and he has never had to pay an advertising fee.
#319 of 2055 '04 Actual Invoice Pricing
Oct 29, 2003 (6:12 am)
...so the invoice price as listed on most auto sites (including Edmunds) does not include these extra fees (TDA, Holdback, Delivery Allowance, etc.)? So when factoring a final invoice price how would you determine what these extra fees would add up to? Is there an overall certain percentage that is factored in to the base msrp or invoice price? What fees are fair and should be included and what are not? I'm just trying to figure out what the final price should be at invoice and then add any/all of these fees. It is very confusing and any/all help is welcomed.
Oct 29, 2003 (6:29 am)
This blurb relates to our TMV pricing, not invoice pricing, but may shed some light:
"Many vehicle invoices include a legitimate advertising fee levied by either the manufacturer or regional dealer groups. Ad fees can range from less than 1% of the vehicle's MSRP to more than 3%, depending on region. Metropolitan-area dealers are more likely to charge higher advertising fees than rural dealers. Whenever there is an advertising fee, we take it into account when calculating TMV." (link)
Toyota gets a lot of grief around Town Hall for their TDA fees. They don't break out other costs of doing business and stick them in the invoice. People would really scream about a Toyota Dealer Electric Use fee!
Concentrate on the out the door price and it won't be as big an issue.
Oct 29, 2003 (6:37 am)
...when you say "out the door price" what would you factor into the final price? so you're saying if a 4runner with a base msrp of $30,000 with a 4% ad fee (ny area) the extra fee that would be added on would be $1,200? just trying to get a better handle on this crazy additional pricing. thanks for your help.
Oct 29, 2003 (7:32 am)
An out the door price to me means everything it takes to drive the car off the lot - tags, registration, tax, price, etc. About the only extra I'll have to come up when I get home is insurance.
It's hard to compare out the door pricing on Town Hall because sales taxes vary widely, not to mention ad fees.
But if you focus on what it costs you to do the deal, then you can let the dealer focus on how they want to allocate the proceeds of the deal, and you don't have to worry what amount goes to ad fees or commissions or the light bill.