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Mazda MAZDA6, Hatchback, Sedan, Wagon
#2206 of 2415 Re: Waiting for 2011 later this year [emerthor]
Jan 05, 2011 (6:28 pm)
The redesign is NOT a fail. Mazda is failing in their ad/marketing campaign.
... Or a lack of one, in this case.
I've lost count of the amount of people that ask what model of Audi or Acura that I drive, only to be blown away that it's "only" a Mazda6! If Mazda spent only 10% of the $$$$ that Toyota dumps into Camry commercials, you'd be seeing one on every block, and Mazda having trouble keeping them on dealer lots.
#2207 of 2415 How about some facts?
Jan 06, 2011 (6:22 am)
Do you guys have anything to back up your claims that the car is a failure due to marketing?
I think it is a failure because they tried a "me too" strategy, creating a car that is more similar to the competition than the version it replaced. This (unsurprisingly, IMO) did not work.
From the time when it was new, here is a story that mentions this "me too" strategy:
Mazda marketing types feel confident the new Mazda6 will appeal to a broader and even more upscale buyer base when sales begin in August. A key part of their goal to push North American volumes into the six-figure zone involves winning converts from the ranks of Honda Accord, Toyota Camry, Nissan Altima, and Chevy Malibu owners.
Read more: http://www.motortrend.com/roadtests/sedans/112_0808_2009_mazda6_drive/specificat- ions.html#ixzz1AGTkK46p
Here is another that indicates they were increasing the marketing budget...Mazda also said today that it will boost its marketing budget.
#2208 of 2415 Re: How about some facts? [jeffyscott]
Jan 06, 2011 (9:32 am)
Nice homework! I think it actually may be some of both. I have the '07 and was looking forward to the redesign but was dissappointed. It's still a great looking car and handles good but it just lost that uniqueness IMO within the midsized class. Plus the advertising, as others have said, has left a lot to be desired but I did see a lot of ads when the '09 first hit the streets.
#2209 of 2415 Re: Waiting for 2011 later this year [jeffyscott]
Jan 06, 2011 (11:25 am)
If your sales figures are correct, it looks like Mazda failed with this redesign. The 2008 Camry sales were 436,617, so 2010 was down 25%, while the Mazda6 is down 32% from their 2008 sales.
Keep in mind, Mazda has drastically reduced their fleet service vehicles. According to Mazda, they are putting almost 20% less cars into fleet. There were an abundace of 1st gen Mazda6's sold into fleet service.
Fleet reduction has increased residual value helping lease terms and increased resale.
Regardless, 35,000 units sold of the "flag ship" car for Mazda is just piss poor. Mazda was targeting 80,000 + with the new design.
Jan 06, 2011 (4:32 pm)
I feel if mazda would spend just as much time and money....if not more in the mazda6 like they do the mazda3 which isn't their flagship...they might get some decent sale numbers
#2211 of 2415 To each their own
Jan 06, 2011 (6:01 pm)
Greyghost, I hear ya on that. My husband initially suggested by the Accord or Altima until I got him to take a look at the 6 and have a test drive. He drives an Infiniti coupe so I have to be the more practical one. Anyway, he was surprised by the sporty look of the 6 compared to the other choices and also the roomy feel and how large the trunk is. For our purposes trunk size is somewhat important. I pointed one out to my sister the other day and she was guessing it was an Acura before I filled her in.
Jeffy, Personally, I don't care for the prior version and would never buy one. I'll take the larger room and more refined look of the 2009 vs the prior model all day long. To each his own.
m6, Glad you enjoy your 07. I respectfully disagree and MUCH prefer the current model.
nc, I agree wholeheartedly
Having test driven the Altima and Accord, it was a very easy decision for me. I think the 6 is absolutely under-appreciated.
#2212 of 2415 Re: To each their own [emerthor]
Jan 07, 2011 (10:42 am)
You miss my point, I'm sure the vast majority of Americans, if given a choice between the prior version and the new version would buy the new one, primarily because it is bigger. But unlike the previous version, which was somewhat unique, the new one is pretty much just another typical midsize sedan, so for most people there is little reason to choose it over the Camry, Accord, Altima, Malibu, Fusion, etc.
Meanwhile, those buyers, like myself, that bought the old version for its somewhat unique size and sportiness also have no reason to prefer the Mazda6 over several other choices.
#2213 of 2415 Re: To each their own [jeffyscott]
Jan 07, 2011 (12:23 pm)
I do understand what you're saying. However, I reiterate that Mazda has sucked at their ad/marketing of the 6. While different than your version, it's still more sporty than the Altima, Accord, Camry, etc. in my opinion.
It's funny, 2 of my co-workers drive an Altima and one drives a Camry. When we were discussing vehicles at lunch awhile back, none of them knew anything about the 6 or even remotely what it looked like. Showed them pics and they all liked it. The Camry owner even went with me to the dealer to check it out as she's going to replace her car in the near future. She loved it and is planning on getting a red one herself soon.
Again I say, Mazda is severly lacking in EFFECTIVE advertising
Jan 07, 2011 (4:14 pm)
again...mazda spend more time on the mazda3 than the mazda6....how many commericals have you seen on tv on the mazda6...none as of now.....wow a 2011 mazda3 commercial is playing on CNN now.
#2215 of 2415 2010 i GT auto with Tech Pkg.
Jan 07, 2011 (6:24 pm)
I've got a quote on this 2010 i Grand Touring Mazda 6 auto from Quirk Mazda in Boston:
Brilliant Silver w/Black Interior
Tech. Pkg. and Nav.
Remote Engine Start
Rear Wing Spoiler
MSRP $31690 - $7000 off = $24690 + TTL
What do you guys think? Is it a good deal?
They also have another one (White on Beige) without the Nav. system and spoiler for $22999 (MSRP $29265, that is $6765 off), which I think is a pretty sweet deal as well.
I was thinking about cross shopping the 2011 Kia Optima w/ Premium Pkg. (no Nav.) from Quirk Kia as well. It's one good looking car the new Optima - actually think it's better looking than the Mazda 6. But it's still a Kia nevertheless. Any comments would be appreciated!