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Smart Shopper Toyota Canada Access Pricing
158 messages, Last post on May 31, 2009 at 8:16 AM
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If you need salve for 'the psychological impact of settling with second or third best', think depreciation. As nicely worded as it is, there's a logical flaw in cdnhighwayman's argument. It's a 'competitive market' argument in favor of less competition. Sienna's and Oddy's sell pretty close to sticker even without price fixing. What happens when you start thinking Camry vs. Accord, 'Rolla vs. Civic, etc? |
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I use an Excel spreadsheet to evaluate the total cost of ownership of the vehicle that I buy. It takes into account all costs that I can anticipate and reflects the way that I use a car. It showed that from a cost point of view that of all the cars I was considering the Corolla was the most cost-effective. I just dusted it off again and plugged current numbers into it to determine how much I could pay for a Corolla before it became more costly, over it's projected lifetime in my hands, than my second choice vehicle. The answer was that I could afford to pay $300 below MSRP before it would become more costly to operate than my second choice. This figure is about $200 less than Toyota's Access price. Therefore if I paid Toyota's Access price the cost to me over my second choice vehicle would be about $40 per year or less than 1% of the total annual cost - not worth worrying about. This does not even take into account the fact that the Corolla was my first choice because it meets my needs best, I would surely be prepared to pay a premium for that. |
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Thanks. That's the kind of info I was thinking about. I just pulled up TCO's on a 'Rolla CE vs. a Civic EX under the free price system here in the states. Even with the 'Rolla selling $1K+ under sticker, it's about $150 per year more costly. Add in Access pricing, it oughta come out over $300/year more costly. Lots of variables, though. It's true that most/all Toyotas are selling within $200 of sticker under Access pricing? Yeow! For me, not much of Toyota fan by taste in the 1st place, that would keep me off the Toyota lots altogether. |
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I think it's great there are brokers we can go to, instead of just sticking with Access pricing. As for why Larry won't divulge his final price, your guess is as good as mine. Maybe personal reasons I guess? I'll find out when I call the broker(s), won't I. cdnhighwayman - I guess we all agree that Toyota makes good products, which is why they can get away with this Access scheme, and still keep making a profit. Now (I know I'm being insistent), does Toyota dare to roll this Access pricing in the US? I think not. Perhaps American consumers are not as tolerant as Canadian consumers. I still think it's an illegal scheme, no matter what anyone says. Who knows? Maybe when the time comes, the Sienna might not look as attractive anymore (especially when the new Ody arrives). We are all in the market to get the best price possible when purchasing something. If not, we'll get pissed (like myself with this Access scheme), or we'll buy other manufacturers. |
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I am also not happy with this program and I can completely understand where you are coming from about wanting to get the best price possible. But hat's off to Toyota Canada with this brilliant marketing scheme to maintain high profit margins. It appears that the program is not hurting them in provinces where it has been implemented, and so I don't see any end in sight. The government watchdog has apparently concluded the program is legal, subject to the modifications requested, and if you want a Toyota product bad enough in Access Toyota provinces, you have to agree to purchase by their rules, unless of course you decide to buy in Ontario, where for now they are operating under the old system. Maybe as you suggest, Honda's retooling of the Odyssey will challenge Toyota for minivan supremacy, giving us an even better alternative, purchased under a negotiated pricing system. |
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the focus on the Sienna? It's the one 'Yoda, apparently, Access priced close to a free market price. TMV here is sticker. The Access price is a bargain in comparison. The rip off is on 'Rolla's, Camry's, etc., where the Access price is hundreds higher than a market set price. |
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Of course you assume the market in Canada is exactly the same as in the U.S. What with currency exchanges and different pricing strategies, Edmunds U.S. TMV isn't directly comparable to the Canadian market. Why would Toyota sell any Corollas if they were priced too high versus Civics, Focus', Proteges, etc.? Toyota is selling tons of Corollas and Camrys. Obviously, the market feels they are worth the price. |
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That's the puzzle, to me. So, how about some real data? |
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You're talking like Canada is a different country or something! That's just crazy talk. |
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For a Corolla CE in it's most popular configuration MSRP is $18420, Access price in British Columbia (BC) is $18396, in Quebec (QC) it is $18378. For a Sienna CE FWD 7 Passenger MSRP is $30000, Access price in BC is $29892, in QC it is $29794. |
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