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Toyota Canada Access Pricing

158 messages,  Last post on May 31, 2009 at 8:16 AM

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#89 of 158 landru2 by larrychow Sep 16, 2003 (5:53 pm)
Whats seems to be the problem? If you want to know the price for a 2004 Sienna, aren't u able to just pick up the phone and call?? Bottom line is can he save you money on a Sienna. Don't mention that I gave you his phone number as it doesn't affect me at all. You have the freedom to go to any dealer or broker to compare prices on any vehicle as this is a free market and decide if you want to buy a vehicle or not. I'm happy on the price that I am paying for the vehicle as he saved me $$ compared to access prices. What I'm not happy is that any vehicle generally depreciates continually every year especially in the 1st few years , not an investment that grows in value with time.
#90 of 158 broker price by tccart Sep 16, 2003 (6:22 pm)
I took the 3 minutes to phone larrychow's broker contact, so I can tell you that nothing 'stinks' here. Bottom line is that Robert serves the Vancouver market only, and the potential savings aren't enough to make it worthwhile, except for those living near Vancouver.   Now if anyone knows of a broker in Alberta .....
#91 of 158 Come on Larry. by landru2 Sep 16, 2003 (6:57 pm)
You already posted what the Access price was. Why would I need to look it up again? What's stopping you from saying you are getting it for $100/$300/$1000 less than the Access price? You come onto this forum and solicit business by giving out the guy's name and phone number but then have nothing to say beyond "he'll save you $$"? Something definitely stinks. And it's not my leftover tuna sandwich.   tccart, was Robert's middle name Larry by chance? ;^)
#92 of 158 Curiouser and curiouser by rivertown Sep 16, 2003 (7:39 pm)
A car dealer after a straight price from a buyer.
#93 of 158 re: Come on Larry by larrychow Sep 16, 2003 (8:24 pm)
Whats stopping you from contacting him directly and hearing 1st hand as to what he can save you? Just go buy one directly from a dealer and then you won't have the problem of contacting a broker. If it bothers you so much that I don't let you know how much I saved,, it must really bother you to even consider spending this much $$ on a vehicle and have the depreciation in the 1st yr be more than what you saved.. I don't eat tuna sandwiches so it must be my smelly feet that stink ...   Dealers are in business to charge as much $$ as the market can bear but yet stay in business so its in their right not to sell less than MSRP. The 4 dealers that I contacted directly lost my business (profit) and a broker (ultimately a dealer) financially gained from my business.   PS... Van is for my wife to drive my family and friends around...
#94 of 158 Hey asaw, by landru2 Sep 17, 2003 (7:31 am)
As someone thinking of buying a Sienna what do you think of this?   Larry, After a couple of years hanging around here I have a pretty good idea about the kinds of things that consumers say and the kinds of things that dealers say. I.e. consumers do not post the names and phone numbers of people they recommend; Consumers do not brag about their savings and then refuse to disclose these so-called savings; Consumers do not defend a dealer's right to sell for MSRP.   If, as you say, it doesn't affect you at all, why the refusal to help your fellow consumers by providing information on an anonymous chat board?   IMO, you actually are this broker or you work for him.
#95 of 158 Some General Comments by cdnhighwayman Sep 21, 2003 (11:32 am)
I am really impressed to see the dialogue exchange here and the number of interesting points raised. For the record, I am a consumer who is interested in Toyota products, specifically the '04 Sienna. Having been out of the market for a vehicle for the last 3 years, I was surprised to discover the Access Toyota pricing system had been voted on and accepted by the all of the Toyota dealers (in Alberta in my case) in the not too distant past.   My initial reactions on the Access program were very similar to those raised by others - price fixing, collusion, whatever you want to call it. Am I thrilled about all of the Alberta Toyota dealers electronically submitting their selling price so close to MSRP its almost a joke to even bother stating a price other than MSRP? Of course not! All three of my previous new car purchases (Ford, Dodge and Chevrolet) involved the negotiating dance, and in all three deals I felt good about getting thousands knocked off MSRP. I came away from the purchase experiences very happy that I got the vehicle I wanted and at a price significantly lower than MSRP.   The reality is that Toyota is making a very good product these days, and Toyota Canada and their dealer network obviously know it in the form of sales volume. Toyota also knows that they have set a benchmark for quality and performance that other manufacturers look towards. Knowing all this of course, Toyota Canada's goal, like any for-profit business in a competitive environment, is likely to continue to outperform competition and sell more product, at the highest profit margin the market will bear. They need to support their dealer network with the latest marketing tools necessary to sell their product in record numbers. What better marketing program then to give the customer one common price for your geographical region, so no one else gets a better price than you! It certainly hasn’t caused a drop in sales as the consumer in Access Toyota areas appear to be more than willing to plunk down their hard earned cash on Toyota products at the Access pricing set by the local dealers. Are consumers happy about paying Access pricing and only saving peanuts off MSRP? I would guess not. But I am sure the disappointment is short lived as the long term satisfaction from their Toyota will outweigh the initial disappointment on the pricing.   The great thing about a competitive market is that there are choices out there. Take the Sienna minivan, if one feels the Access price is totally unreasonable, there is Honda's Odyssey, Nissan's Quest, Ford's Freestar as alternative choices, available at a competitive price. Its not as if the Toyota has a monopoly on the market for minivans and we have no other choice.   The problem comes for some people when, for example, they want nothing else but a Toyota. They don’t really want the alternatives offered by Honda, Nissan, Mazda, etc (I am likely in that boat right now). They have made up in their own minds after careful and thoughtful research that Toyota offers the best product, and that is the only vehicle they want!   When the time comes, I know I will be facing a difficult decision. Do I really want the Sienna that badly to fork over the Access price requested by the local Toyota dealers? Do I decide there is no way that I am going to cave in to my local Toyota dealer and pay their outrageous Access price they want? Do I go to my second choice, the Honda Odyssey, a great vehicle, but a choice I really truly don't really want, given that I concluded Sienna was the best vehicle in my mind?   Bottom line, like it or not, we do have a choice in the matter. Some of us are obviously not happy about this Access pricing program. But the local Toyota dealers are operating in a competitive market and as such will price themselves at the level the market will bear. If we don’t like the price, we can communicate this dissatisfaction to our local Toyota dealers and we can negotiate with and give our money to Honda or Nissan or whoever else. The challenge some of us will face will be if we can get over the psychological impact of settling with second or third best, after resolving Toyota as first best.
#96 of 158 Re: Some General Comments by grandtotal Sep 21, 2003 (12:07 pm)
I agree with what you have written. What it boils down to is this; is the Toyota product in any given segment worth a (roughly) 5% premium over say the equivalent Honda product? For me the answer is yes, but should that premium become, say, 20% then the answer would be less certain. It's quite simply supply and demand at work and although I don't like to pay more for a product than I have to I accept Toyota's motives and if I were a Toyota shareholder I would applaud them.
#97 of 158 cdnhighwayman by dbgindy Sep 21, 2003 (12:35 pm)
Great post right on the money.   grand- sums it up very well!
#98 of 158 cdnhighwayman by larrychow Sep 21, 2003 (8:02 pm)
Your post is excellently worded and very truthful. It is an open market and we are all free to walk away from the access price.

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