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Honda Pilot, Car Buying, SUV
#13061 of 15568 2010 Pilot - actual prices
Jun 14, 2009 (5:16 am)
Pohanka Honda in the Washington, D.C. area is offering 2010 Pilots at $300 under invoice through USAA.
This means that you should also be able to obtain these vehicles for about $300 under.
I think this is more of an indication that the 2009 EXLs will require a $4,000-$6,000 incentive by the end of the year (if the dealers want to have any chance of moving them).
#13062 of 15568 Re: Best price for EX-L in CA [rayzam]
Jun 14, 2009 (10:00 am)
Best offer so far I have in Northern CA is for 09 EXL 4WD with RES.
30600+ TTL + Doc fees.
Given this quote I think you should lower your target by atleast $500 as there is about 1400-1600 diff between 2wd and 4wd.
Target dealers who are very closely situated to one other - they seem to be competitive enough. Negotiating towarsd the end of the month can yield better results.
#13063 of 15568 Re: Best price for EX-L in CA [gsid]
Jun 14, 2009 (11:00 am)
Thanks for your help and advice. Waiting towards the end of month is actually better for us too, since we are moving and don't have space to keep this beast for a few weeks. I was just a bit worried that with 2010 models coming out, the inventory for 09 models may be running low and we'd better seal the deal ASAP. Thanks anyway.
#13064 of 15568 new incentives?
Jun 15, 2009 (9:32 am)
I just got a call from a local dealer in MI who said that dealer cash has been increased to $2500. Is that true? Anyone else heard about it? Edmunds.com still has only $1500 posted.
#13065 of 15568 Re: new incentives? [yuliya1]
Jun 15, 2009 (9:38 am)
It doesn't matter wheter you can find 2,500 in Edmunds because your local dealer has to give you $2,500 off instead $1,500. Remember the dealer has certain programs with Honda that are not published thus consumer is not aware of.
#13066 of 15568 Re: new incentives? [bigdadi118]
Jun 15, 2009 (11:46 am)
The incentive is $1500, the Holdback is around $750. $2250 should be the target off invoice. This is good through 7/6 as per Consumer Reports.
Jun 15, 2009 (6:27 pm)
Can someone help me make some sense out of these numbers? For reference,
I'm looking at a 2009 EX-L 4WD (no RES) in Seattle area.
Edmunds claims invoice is: $31,969
TrueCar.com claims factory invoice is: $33,031
TrueCar.com claims dealer cost is: $30,472
Dealer claims cost is: $32,738
The dealer has already offer the $1500 marketing support on top of the quote, but I'd like some evidence that his actual cost is much lower so I can bargin, but I don't know which number is the real dealer cost.
The closest I came to making sense of it is:
(Edmunds Invoice price) - (Marketing support) = (TrueCar's actual dealer cost)
Can someone help me break down Edmunds vs TrueCar DealerCost vs TrueCar FactoryInvoice?
On top of this, i don't see how anyone is getting this car for less than $30,469 as all numbers above point to the dealer losing money on the sale below that price. Dealers like having the math proven to them, so if I should be using a different number please let me know.
#13068 of 15568 Re: Too Many Numbers [winterminute99]
Jun 15, 2009 (7:58 pm)
the invoice price is $31,969 + $670 destination charge = $32,639
holdback is 2% of MSRP (excluding destination) the base MSRP is $35296. Holdback increases to 3% if the vehicle has been on the dealer lot over 90 days.
2% = $705.92
3% = $1058.88
You have the factory to dealer incentive at $1500
You *may* be able to get lower than these - depending on what you believe on these boards and real unpublished dealer quota incentives - best bet - wait to the last week of the month - have multiple dealers bid for your business - this will always net the lowest price in your area.
#13069 of 15568 Re: Too Many Numbers [cb35]
Jun 15, 2009 (8:38 pm)
Thanks cb35, so I'll set these are my target price. I can definitely wait until the end of the month, I just initiated contact with the idea that I'd draw it out until the end of the month if needed to get the best price.
For those quickly skimming posts, I'll do the math and summerize for the forum:
The rock bottom dealer cost (with $0.00 profit for the dealer) for a 2009 EX-L (no RES) is:
$30,433 (on lot 90 days or less)
$30,081 (on lot 90 days or more)
For what it's worth, ConsumerReports says to add 2%-4% (to the above number) for dealer profit as a fair price for all parties. Not sure how the boards feel about that.
#13070 of 15568 Re: Too Many Numbers [winterminute99]
Jun 16, 2009 (12:03 am)
I've been offered $30,500 on 2009 Pilot 4WD EX-L w/ no RES by many dealers in Philly/Jersey/MD. Wait til month end/July 4th sales and get the vehicle around $29,500 or less. It also seems the incentives will update for the better (or worse) around 7/7/09.
Remember that in Year 2 (which is now for the 2009 model) Kelley Blue Book drops the resale value to 56% of the MSRP. The above vehicle has resale value of $19,775 as soon as it leaves the lot. This is most likely assuming 12,000 miles/yr, but still drops considerably.