Last post on May 09, 2013 at 9:32 AM
You are in the Sedans
What is this discussion about?
BMW 3 Series, Infiniti G37, Acura TL, Lexus IS 350, Mercedes-Benz C-Class, Cadillac CTS, Volvo S60, Audi A4, Acura TSX, Car Comparisons, Sedan
#14195 of 16087 Re: The next IS [flightnurse]
Jun 06, 2012 (7:02 am)
This is something posted on cars.com today regarding the Acura RDX. I know it's still a little off topic but wanted to provide the info requested.
"The compact crossover just went on sale amid a major marketing campaign. May 2012 sales were nearly triple what they were in May 2011 at 3,301 units. That's more than the BMW X3 (2,460), Audi Q5 (2,332), Mercedes-Benz GLK-Class (2,133), Volvo XC60 (1,751) and Land Rover Range Rover Evoque (706). Only Cadillac's SRX did better with 3,900 units sold in May."
I've read that both the new X3 and the Q5 are pretty popular. So the RDX beating them handily now versus, I assume being beat by them last year, would indicate that Acura is selling a bunch even if you haven't seen any.
#14196 of 16087 Re: The next IS [fedlawman]
Jun 06, 2012 (7:20 am)
fed....we're on the same page. Acura has let the RL become an afterthought. I know whenever I went into my local dealership for service, if they had one RL to sell, I was surprised. They just didn't market them. On the other hand, what was there to market? The TL had everything the RL had, at a much lower price. While a bit of a stretch, it was almost like GM putting some baubles on a Cavalier and calling it a Cadillac.
That said, it seems like Acura has gone out of its way to be "different" for difference's sake. I liked that with my TL. But, Civic vs ILS isn't going to win them any converts. Plus, the TL is now their flagship, for all intents and purposes.
I believe they try to split the difference between the German lux marques and the American lux brands. Acuras are sportier than Lexus, but not as soorty as a BMW or Audi. Lexus has carved their own niche (which they're desperately trying to expand from with the "F" versions of their mundane cars.
That said, you'd be hard pressed to find a more reliable, relatively inexpensive to operate, tech filled vehicle than an Acura.
M6.....quite frankly, I've yet to hear any car sales person say that business was bad....at least not to a potential customer. I usually hear them say that every car they are trying to sell is "in short supply".
It's that whole "buy it now while it's hot" syndrome.
#14197 of 16087 Re: The next IS [m6user]
Jun 06, 2012 (7:22 am)
it appears that Acura has a excellent lease rates, and 0.9% Financing right now, so this could also be why it is selling very well. It does look like a smaller version of the MDX, which BTW, is Acura top seller. I'm sure once the hype is done and the intro lease special is over with sales will settle down.
The ILX doesn't look like has taken off, even though the lease price is about the same as the top end Civic.
#14198 of 16087 Re: The next IS [flightnurse]
Jun 06, 2012 (7:37 am)
Those deals are for the outgoing 2012 model. The new 2013 doesn't have the subsidized leases, etc.
as to the ILX, FWIW, by son (just turning 21, and just finished his Junior year at college) texted me last night that "he just saw a commercial for the ilx and it looked pretty snazzy".
so just maybe there is hope to pull in a younger generation, and his dream is to get a BMW before I do!
Of course, once he sees the price of a nicely equipped model, the fever will probably cool quickly.
#14199 of 16087 Re: The next IS [flightnurse]
Jun 06, 2012 (7:57 am)
"it appears that Acura has a excellent lease rates, and 0.9% Financing right now, so this could also be why it is selling very well."
Gee, do you have any data data on this? So we go from dealers have tons of inventory and I haven't seen one so they are not selling well in Long Island and Phoenix to it is "selling very well". I don't think the heavy incentives are for the 2013, and if so, I'll let you do the research to see if Acura offered any incentives last year. Hey, if you don't like the Acura brand that's fine but at least be objective.
#14200 of 16087 Re: The next IS [stickguy]
Jun 06, 2012 (7:54 am)
Stick you are right about the 0.9% is for the 2012, but the leases of $399 and $499 are for the 2013. Not bad for $2400 down, unlike BMW where they want $3500 to 4K down for those prices.
#14202 of 16087 Re: The next IS [flightnurse]
Jun 06, 2012 (8:15 am)
I don't lease, but are those prices really that good with so much money down? and in my zip, the tech package lease is $449 with $3,800 at signing (inc. 1st payment I think). Both are FWD too, so add more $$ for the AWD option.
but, the BMW is a lot more expensive, so even with another 1-1.5K up front, if the prices are about the same (monthly) then sounds like the BMW is a better deal.
#14203 of 16087 Re: The next IS [flightnurse]
Jun 06, 2012 (8:29 am)
I don't lease either so I really don't know if the lease prices are good or bad but can compare numbers. When you consider the BMW X3 similarly equipped is substantially more MSRP than the RDX, the deals are not that far apart so I would hardly say Acura is offering huge incentives to move product.
#14204 of 16087 Re: The next IS [m6user]
by kirstie_h HOST
Jun 06, 2012 (8:56 am)
Well, it's not HUGE incentive, and I didn't see it described as such. It's just an excellent lease rate. BMW is known for offering excellent lease deals, too. I don't see great leasing deals as a big, "oh no, we must do this to move product." I see it as a business focus. Lease payments are generally lower than purchase payments, so it's a way to attract a segment of the market that might otherwise balk at product ownership - plus, if the consumer is new to consideration of the brand, it's a way to get them to "sample" the product for a few years without the downside of long-term ownership.