Last post on Jan 01, 2012 at 8:42 AM
You are in the Volkswagen Touareg
What is this discussion about?
Volkswagen Touareg, SUV
Jul 21, 2003 (9:10 am)
I cannot speak to the European market except to say that a product like the Phaeton will take some time to gain acceptance, and that is/was certainly no surprise to anyone in Wolfsburg...
The US Market, however; is a different story...
First of all, neither product was developed to capture a major market share or compete in any sort of mainstream environment...There is no expectation to sell 425,000 Touaregs, as Ford does with the Explorer...These two products are for Volkswagen Customers that heretofore have been forced to leave the brand to get an SUV or a Luxury, Sport Sedan like the s500 or 745Li...
With a planned production of 23,000 Touaregs this year and 40,000 in 2004 we will be just fine. And, I will have a better feel for the Phaeton after it's arrival in November...But, for now...I am not concerned about it either...
Jul 21, 2003 (9:23 am)
I am probably the utmost target for the toureg. Young (27), Income between 75-100k, and have a family too large for any current vw offering (2 kids) passat too small and don't want a wagon. However I think they missed the boat I don't go off road. Most passat owners don't have jeep wranglers or liberties that they take off road. They want what the passat offers in an suv on road performance, quality and value. If they would have stuck to that (as addressed by posts earlier) I would probably have a toureg in my driveway right now. I came real close on my last car purchase (2001) to buying a passat glx but didn't for the following reasons. 1) too sluggish off the line compared to competition. 2) at the time 2yr b-2-b warranty. 3) too much body roll while conering.
I really like the vw product line don't get me wrong I just think instead of this push to compete against mercedes and lexus. They should take the approach nissan is and offer counter programming to Honda/Toyota. That is where the volume and majority of the market is. Leave Audi to fight the BMW's and Infinti's of the world. Their two pronged highend approach would be like toyota wanting to sell sporty high end cars and lexus to sell luxury high end cars. It just doesn't make much business sense to me.
#679 of 2219 Bargain basement pricing. . .
Jul 21, 2003 (10:20 am)
Car and Driver summarized their testing of the V8 Touareg thusly [excepted]:
There are SUVs that are as quick [or quicker], handle as sharply, or are as capable off-road or as comfortable as our loaded Touareg, but precious few can match the VW in all the above, and certainly not at an as-tested price in the mid-$40,000 range. That's less than the cost of an Audi A6 with the same V-8 but no air suspension or locking diffs. Clearly, VW is buying its way into a new market segment with sweetheart pricing. Get 'em while they last!
Jul 21, 2003 (11:53 am)
I was really interested in V8 t-reg, since I have 2002 Pathfinder I couldn't look for V6 due to less HP. The sales man asked me to put the deposit first, than I will get to take a test drive. Sorry VW, I rather look for something else or wait for 2005 pathfinder.
#681 of 2219 deposit first?
Jul 21, 2003 (2:50 pm)
a deposit first before a test drive?? what? he wanted a quarter for the gumball machine or something?? crazy!
#682 of 2219 clpurnell - right on!
Jul 21, 2003 (5:56 pm)
Complete agreement. If I could wait for 6 months, I would get the Touareg when they are forced to reduce the price (maybe to invoice) in order to sell them. I have waited too long already, in fact mostly waiting for the Touareg, so I bought the Murano. They did the right thing by offering an alternative to the Honda/Toyota offering. Some may not like the style of the Murano, but at least it has some styling compared to the no styling of the Pilot/Highlander.
It is unfathonable to me why VW would choose to compete with Lexus/Acura/Volvo/Infinite when they have Audi for that!? They did not have to go outside of their normal pricing range to improve their image/quality issues - they just have to make better cars, which they are starting to do. I like what they have done to their cars, but this pricing on the Touareg is just dumb. And the pricing is a function of the capabilities of the vehicle, which largely is related to the impressive off-road (and towing) capabilities that almost no one values.
Jul 21, 2003 (6:08 pm)
And the pricing is a function of the capabilities of the vehicle, which largely is related to the impressive off-road (and towing) capabilities that almost no one values.
I disagree. There are plenty of people who tow and/or go off-road. I for one, and same with my next door neighbor. Contrary to popular opinion, not everyone wants a crossover. Witness the huge popularity of the back-to-basics Nissan Xterra. They're everywhere! And let's not forget the Hummer H2, one of the most anti-crossover SUVs ever conceived.
Also keep in mind that the Touareg is a "world SUV." I'm sure Touaregs in Africa, Australia, etc. will have their utilitarian capabilities put to good use. It's only here in America where SUVs are substitutes for station wagons.
Finally, the Touareg is an excellent example of having your cake, and being able to eat it too. It drives like a good European sedan, yet is not afraid of getting its feet muddy when the occasion arises.
Jul 21, 2003 (6:11 pm)
I have family in the auto trade back in the UK.
Word there is not a'la Car and Driver over there in fact they are shocked by the article, reliability and build quality has plagued the T since launch together with dealer mismatch.
Golf and T in the same stable !!! wrong segment.
Phaeton is also going the way of the last 7 series...no one wants it
Jul 21, 2003 (7:52 pm)
Let me qualify my remark based on your comment - most people that are looking for "a car-based SUV" do not value off-road capability or towing. I agree there are many people where these features are important, but almost by defination they should/will purchase a traditional SUV for those things. That's why the other vehicles you mention will continue to sell well.
I like the Touareg, I am just not paying $42K for a non-premium nameplate like VW!
#686 of 2219 mudman2 - more details?
Jul 21, 2003 (8:14 pm)
wow - this forum seems to have turned fiercely anti-Treg. Sigh, even forums elsewhere dedicated to the treg seem to be suffering from sheer boredom after the initial 2 or 3 posters purchased their vehicles and posted pictures of it.
Having researched the acura mdx, the infiniti fx35 w/ tech, and even the land rover discovery - i find that the owners of these products seem to be much more passionate about their products one way or the other. (especially the fx guys).
But as I am still in decision mode and leaning towards the Treg over the FX - MUDMAN2 - can you provide any other details about how the Treg is performing long term over there? (I thought the UK launch date was timed very closely to the US launch date - so that there would also be limited long term opinions regarding the treg in the uk.)
that info could definitely help me to turn the tide against the treg and what seems like an incredibly slow release of the treg here on the west coast.