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Internet vs. Traditional Car Buying

3011 messages, Last post on Aug 27, 2009 at 10:23 AM
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Replying to: isellpotiac (Feb 23, 2002 8:35 am) A few minutes later I realized she had only deducted 5%, I asked her about it. She said the automatic 10% function on the register must not be working, and they would fix it. We left and got in our car to drive home, and I realized I was kind of irritated by her attitude. So I circled around the parking lot, parked in front of the store, went back inside, talked to the manager, and got my extra 38 cents back. Now I am happy, and ready to watch the final of Survivor. I can be kind of stubborn about small things, but that's just how I am. By the way, I think Brian is going to win. |
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Replying to: isellpotiac (Feb 23, 2002 8:35 am) |
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Replying to: isellpotiac (Feb 23, 2002 8:35 am) Terry. |
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Replying to: isellpotiac (Feb 23, 2002 8:35 am) It can be, literally, sickening. |
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Replying to: isellpotiac (Feb 23, 2002 8:35 am) But, the point is, why would the dealer be willing to throw away a deal for a relatively small number like that and not expect the customer to do the same? And if he was able to sell me the car for my price anyway, why make me spend a few hours getting to it? I will NEVER understand that part of the biz... |
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Replying to: isellpotiac (Feb 23, 2002 8:35 am) You know darn good and well if you stated your number and the dealer said "Sure, no problem!", you'd kick yourself thinking there was more money on the table for you, whether there was or not. I've been at the end of the month, needing one more deal to hit a bonus level, the boss is in a good mood and we jumped on a customer's offer to purchase. He freakin' walked!!! He walked because we were so eager, he just KNEW there was money on the table. I sold him the truck a week later, but I missed $800 in bonus money for meeting the customer's price first time out of the gate. It cost me a lot of money - I'll bet customers never thought about it from that angle. |
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Replying to: isellpotiac (Feb 23, 2002 8:35 am) Then you would have gotten home earlier and not missed watching the Simpsons. I bet you missed a great episode, like the one where Capt. McCallister, with his great seafaring accent, says of Homer, "He's not a man, he's a remoseless eating machine". |
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Replying to: isellpotiac (Feb 23, 2002 8:35 am) |
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Replying to: isellpotiac (Feb 23, 2002 8:35 am) With increasing frequency I am finding customers who, once having secured an Invoice plus price, are totally surprised to learn about such basic things as Warranty coverage, Safety features, car features and benefits, and options. The typical purchase process for any product is dicovering the differences between items and making an informed decision based on need, budget, and value. For some it seems that the entire purchase process has been turned upside down...Secure a price and then discover what you bought. How is a merchant going to impart the value of one product over another when there is no opportunity to do so.? |
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Replying to: isellpotiac (Feb 23, 2002 8:35 am) Isn't that the only thing that matters? |
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