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Internet vs. Traditional Car Buying

3011 messages, Last post on Aug 27, 2009 at 10:23 AM
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Replying to: boomchek (May 04, 2009 9:10 am) There's a local Nissan dealer here that will tell the customer ANYTHING they want to hear to get them to come to the dealer. Customer: I'm looking for a new Nissan Altima in the xxx trim, 6 cyl automatic sedan, in the royal blue color. Do you have those in stock? Dealer: Yes, we have several that match that identically. When can you come in to take a test drive. Customer: Is 10 AM this Saturday OK? Dealer: Sounds great, see then. 10 AM Saturday at the dealership. Dealer: Now what was it you were seeking? Oh yes, I have it here. We can get one like what you are seeking but we'll have to do a dealer trade. Customer: Grrrrrr, Bye Bye.
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Replying to: boomchek (May 04, 2009 9:10 am) My last vehicular purchase, almost 5 years ago, initially began on the internet. I provided every piece of information imaginable, except the VIN #. I didn't get anything but, "we have 8 of those in stock, come on down and we'll get you a good price". I'm curious to how you guys would respond to an email request like this, "Dear internet salesperson, I was at your dealership 2 hours ago and have decided on the Jipmobile BLT. I had test driven it previously. The one on your lot with the VIN # 84948m4094k4998 is the one I want to buy... and I'm looking to buy right this second if we can agree on price." Would you think this a serious/buy today buyer? What would you respond with written wise and quote wise... still try to get them to come into the dealership? Would you negotiate your best price, something in the middle, or still insist they come in? |
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Replying to: jipster (May 04, 2009 10:30 am) A. Are you serious B Do you have a fair price in mind (most do not) C Is there a trade D To build a dialogue. If you respond that there is no trade and you want "best price" I will quote best price. |
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Replying to: jipster (May 04, 2009 10:30 am) |
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Replying to: jipster (May 04, 2009 10:30 am) |
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Replying to: jipster (May 04, 2009 10:30 am) Second, I would make sure that you had driven a vehicle that is very similar if not identical to the car that you were interested in purchasing. I would try to talk with you on the phone since I would have quite a few questions to ask. If that wouldn't work and you only wanted to talk by e-mail... Here is what I would send.... (If there is no advertised specials on the vehicle, this is what I would send.) Hi Eager Buyer, I will be happy to help with the purchase of your next JipMobile. In order to make sure that you are provided with the most accurate information, please answer a couple of questions for me. How are you planning on paying for the vehicle? (Cash, lease, finance) Do you have a trade? You mentioned that you were interested in buying immediately If all the numbers and figures were agreeable, would you be able to take delivery this afternoon? Lastly, our vehicle lists for $23,567. Please let me know a justifiable offer on our vehicle and I will be happy to take that to my manager and start negotiating on your behalf. I look forward to hearing from you! MadManMoo
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Replying to: mikefm58 (May 04, 2009 9:40 am) I found that most salesmen will deflect a question, or ignore your question, but few will tell you a blatant lie. I would never go to a store anymore without all the pricing in hand. That includes the car, accessories, fees and taxes. |
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Replying to: exb0 (May 04, 2009 11:52 am) So here we are sitting and waiting on your e-mail. The standard for our manufacturer is to answer a new e-mail inquiry within 4 hours. If the internet guy or the salesman who gets the e-mail is wrapped up in a deal or with a customer and may not see you e-mail in an hour or two. Unrealistic response time. We do have priorities and the customer before you is #1.
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Replying to: exb0 (May 04, 2009 11:52 am) |
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Replying to: lrguy44 (May 04, 2009 11:58 am) If they don’t have the car in stock, the reply is usually something like “oh, I thought you were looking for a different color”, or “I’ll let you know as soon as my lot boy moves some cars around, because we can’t get to this car.”
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