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Internet vs. Traditional Car Buying

3011 messages,  Last post on Aug 27, 2009 at 10:23 AM

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What is this discussion about? Car Buying


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#2950 of 3011
Re: Umm... [boomchek] by mikefm58
May 04, 2009 (9:40 am)
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Replying to: boomchek (May 04, 2009 9:10 am)

The stock number the customer inquired about if it is or isn't available. If it isn't available, I'll let them know we have a few similar models.
 
There's a local Nissan dealer here that will tell the customer ANYTHING they want to hear to get them to come to the dealer.
 
Customer: I'm looking for a new Nissan Altima in the xxx trim, 6 cyl automatic sedan, in the royal blue color. Do you have those in stock?
 
Dealer: Yes, we have several that match that identically. When can you come in to take a test drive.
 
Customer: Is 10 AM this Saturday OK?
 
Dealer: Sounds great, see then.
 
10 AM Saturday at the dealership.
 
Dealer: Now what was it you were seeking? Oh yes, I have it here. We can get one like what you are seeking but we'll have to do a dealer trade.
 
Customer: Grrrrrr, Bye Bye.
#2951 of 3011
Re: Umm... [boomchek] by jipster
May 04, 2009 (10:30 am)
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Replying to: boomchek (May 04, 2009 9:10 am)

Yeah, I don't blame you guys for not wanting to "shoot numbers". Just a "goodwill gesture" that the dealership is true to their word in providing a quote would satisfy me, at least initially.
 
My last vehicular purchase, almost 5 years ago, initially began on the internet. I provided every piece of information imaginable, except the VIN #. I didn't get anything but, "we have 8 of those in stock, come on down and we'll get you a good price".
 
I'm curious to how you guys would respond to an email request like this, "Dear internet salesperson, I was at your dealership 2 hours ago and have decided on the Jipmobile BLT. I had test driven it previously. The one on your lot with the VIN # 84948m4094k4998 is the one I want to buy... and I'm looking to buy right this second if we can agree on price."
 
Would you think this a serious/buy today buyer? What would you respond with written wise and quote wise... still try to get them to come into the dealership? Would you negotiate your best price, something in the middle, or still insist they come in?
#2952 of 3011
Re: Umm... [jipster] by lrguy44
May 04, 2009 (10:48 am)
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Replying to: jipster (May 04, 2009 10:30 am)

I think there is a slightly better than 15% chance (based on years of experience) that you are a serious buyer. I would respond in a couple of different ways, depending on if my advertised price was drop dead or not. if drop dead, I would let you know that and ask if there was a trade. If not, I would respond with a list/advertised price, ask what price you had in mind and ask if there is a trade. For us to agree on agree on a price, the trade issue must be resolved, and for the best deal I need to see the trade. The idea is to find out
A. Are you serious
B Do you have a fair price in mind (most do not)
C Is there a trade
D To build a dialogue.
 
If you respond that there is no trade and you want "best price" I will quote best price.
#2953 of 3011
Re: Umm... [jipster] by lrguy44
May 04, 2009 (10:51 am)
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Replying to: jipster (May 04, 2009 10:30 am)

Alos, if a lease quote is requested, I need to find out miles per year. if it is a payment quote, I will usually quote Tier 2 saying it may get better WAC. (With approved credit).
#2954 of 3011
Re: Umm... [jipster] by boomchek
May 04, 2009 (10:59 am)
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Replying to: jipster (May 04, 2009 10:30 am)

I would find out who you dealt with and would let that salesperson deal with you directly. I would not be getting involved because you were not my customer to begin with.
#2955 of 3011
Re: Umm... [jipster] by madmanmoo
May 04, 2009 (11:03 am)
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Replying to: jipster (May 04, 2009 10:30 am)

First I would check to see if you had worked with anyone so that the appropriate salesperson could work with you.
 
Second, I would make sure that you had driven a vehicle that is very similar if not identical to the car that you were interested in purchasing.
 
I would try to talk with you on the phone since I would have quite a few questions to ask. If that wouldn't work and you only wanted to talk by e-mail... Here is what I would send.... (If there is no advertised specials on the vehicle, this is what I would send.)
 
Hi Eager Buyer,
 
I will be happy to help with the purchase of your next JipMobile. In order to make sure that you are provided with the most accurate information, please answer a couple of questions for me.
 
How are you planning on paying for the vehicle? (Cash, lease, finance)
Do you have a trade?
 
You mentioned that you were interested in buying immediately If all the numbers and figures were agreeable, would you be able to take delivery this afternoon?
 
Lastly, our vehicle lists for $23,567. Please let me know a justifiable offer on our vehicle and I will be happy to take that to my manager and start negotiating on your behalf.
 
I look forward to hearing from you!
 
MadManMoo
#2956 of 3011
Re: Umm... [mikefm58] by exb0
May 04, 2009 (11:52 am)
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Replying to: mikefm58 (May 04, 2009 9:40 am)

I had that happen to me once. I counter that by asking how many miles are on the car. If the salesman doesn’t come back with exact number within an hour or two, I don’t schedule an appointment with them.
 
I found that most salesmen will deflect a question, or ignore your question, but few will tell you a blatant lie.
 
I would never go to a store anymore without all the pricing in hand. That includes the car, accessories, fees and taxes.
#2957 of 3011
Re: Umm... [exb0] by lrguy44
May 04, 2009 (11:58 am)
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Replying to: exb0 (May 04, 2009 11:52 am)

If the salesman doesn’t come back with exact number within an hour or two,
 
So here we are sitting and waiting on your e-mail. The standard for our manufacturer is to answer a new e-mail inquiry within 4 hours. If the internet guy or the salesman who gets the e-mail is wrapped up in a deal or with a customer and may not see you e-mail in an hour or two. Unrealistic response time. We do have priorities and the customer before you is #1.
#2958 of 3011
Re: Umm... [exb0] by lrguy44
May 04, 2009 (12:23 pm)
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Replying to: exb0 (May 04, 2009 11:52 am)

Besides, if you saw the car on the web, the miles will be listed
#2959 of 3011
Re: Umm... [lrguy44] by exb0
May 04, 2009 (12:44 pm)
Reply

Replying to: lrguy44 (May 04, 2009 11:58 am)

I ask for mileage right after I agree to the price. Usually last few emails are traded within a half an hour or so, or I call them and ask for mileage. I never had a problem getting a response within that time frame, if they have the car in stock. Usually they just send a lot boy to check.
 
If they don’t have the car in stock, the reply is usually something like “oh, I thought you were looking for a different color”, or “I’ll let you know as soon as my lot boy moves some cars around, because we can’t get to this car.”

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