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Smart Shopper Internet vs. Traditional Car Buying
3011 messages, Last post on Aug 27, 2009 at 10:23 AM
You are in the Smart Shopper Forum. Your Hosts are kirstie_h & tidester
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Replying to: newcarbuyer12 (May 03, 2009 6:48 pm) I get internet inquiries all the time, but if the customer is someone who was at our dealership before and dealt with another salesperon, I'll pass the inquiry on to that salesperson and let them finish up the transaction. |
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Replying to: kyfdx (May 03, 2009 8:27 am) Therefore we'll just follow the rule that gets us a majority of sales. In my case it would be to get the customer to come in. If we wander off from that method and use a different response for every inquiry hoping that somehow we'll randomly match the right response to a certain type of customer, then we'll have no way of measuring whether we're succesful or not because we'd be all over the map with our responses. If I give out 100 best prices and only get 5 customers in who buy, but send out 100 responses telling them to come on in, and get 50 appointments, that result in 25 shows, and 10 deals, then that's the method I'll be using. If I somehow knew that out of the 50 remaining inquiries, 25 would do a deal based on price alone without shopping me, and the other 25 wanted to hear that I'll beat whatever price quote they get, then that's what I would say. But I have no way of knowing that and therefore I'll be using my method that works the best for me. The bottom line is every dealer will try to hold out for as much gross as possible, and prefers not to shoot numbers into cyberspace. Some just do it because it works for them better than others, or they just don't know or haven't tried any other method opf bringing people into the showroom.
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Replying to: lrguy44 (May 02, 2009 7:42 pm) For example, I had an acquaintance looking for a vehicle. They looked at my products, I told them the price ranges, they drove it and told me they'll decide in about a month after they check out the competition. They did, and realized that my vehicle is about $10k less on average, and bought mine. I couldn't give them a best price the first time they were in because the deals change from month to month so it would have been pointless anyways. |
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Replying to: boomchek (May 03, 2009 9:35 pm)
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Replying to: jipster (May 04, 2009 4:21 am) If you are not ready to buy now, the salesman/dealership is not ready to give you the best price. The lone exception is the internet salesman who sees that you live 75 miles away and will low ball you a quote, just to reek havoc for you.
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Replying to: tidester (May 02, 2009 7:39 pm) Surely you can figure that out without contacting a dealership? I have heard that there are sites on the internet that publish invoice prices and most rebate information  . For the most part, I do the ballpark price research myself, then test drives (which I generally arrange via an on-line contact, rather than just walking in).
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Replying to: golic (May 04, 2009 6:33 am) I'm sure there are some who would do that, but I did have a good experience with a Honda dealer that was about 60 miles from me when I bought a 2005 Civic. We agreed on a price over email and sold it for that with no games. |
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Replying to: jeffyscott (May 04, 2009 6:46 am) Of course, but as I pointed out earlier, there are some people who do not avail themselves of those resources. I have heard that there are sites on the internet that publish invoice prices and most rebate information. Indeed there are and those few who don't make use of that site <shameless plug> should hurry on over and take advantage of the information. Then the problem of dealing with the salesperson for data would just go away. tidester, host SUVs and Smart Shopper |
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Replying to: jipster (May 04, 2009 4:21 am) So you'll get a quote of MSRP minus rebates from me. I should have clarified. In my response I do probvide the following: The stock number the customer inquired about if it is or isn't available. If it isn't available, I'll let them know we have a few similar models. What the price is of that vehicle, and current specials on it. What the advantages are by dealing with the Internet Dept. If the customer wants anything more, as in negotiating to purchase TODAY, then we'll do things in person, opver the phone, or I'll get the customer to present me an offer. Once again I don't want to shoot numbers to Mr. anonymous_shopper  hotmail.com hoping that they'll match a mystery target price they have in mind, or hoping that they won't use those numbers to shop elsewhere.
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Replying to: jipster (May 04, 2009 4:21 am) |
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