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Internet vs. Traditional Car Buying

3011 messages,  Last post on Aug 27, 2009 at 10:23 AM

You are in the Smart Shopper Forum. Your Hosts are kirstie_h & tidester

What is this discussion about? Car Buying


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#2935 of 3011
Re: Looking for advice [tidester] by jwilliams2
May 02, 2009 (7:43 pm)
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Replying to: tidester (May 02, 2009 7:39 pm)

I'd likely walk if you're unwilling to provide basic and straightforward information to me.
 
Well, you would have to actually be there before you can walk.......and if you are there, you shouldn't have any problem getting a price.
#2936 of 3011
Re: Looking for advice [jwilliams2] by tidester HOST
May 02, 2009 (8:12 pm)
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Replying to: jwilliams2 (May 02, 2009 7:43 pm)

Well, you would have to actually be there before you can walk...
 
Touché!
 
tidester, host
SUVs and Smart Shopper
#2937 of 3011
Re: Looking for advice [madmanmoo] by kdshapiro
May 03, 2009 (7:07 am)
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Replying to: madmanmoo (May 02, 2009 11:50 am)

I'll fault them for that. Getting price quotes on all the vehicles that you are considering is silly AND a waste of everyone's time
 
I agree, getting a price quote is the step before purchase. I want to know the range of prices for a car as I'm doing my car shopping. When I'm going for the last penny I'll get a price quote.
#2938 of 3011
Umm... by kyfdx HOST
May 03, 2009 (8:27 am)
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I really don't worry a lot about what salespeople think of my method of buying a car... It's a lot bigger deal to me, than it is to them..
 
The only goal I have that takes the salesperson into account: Making them think I can complete a deal with no issues, if we come to an agreement. And, that's only because I think that helps me get the best price.
 
I treat everyone with respect, but I don't worry about their time, pay plan, or how they like to do things... That is not my problem.
 
There are plenty of dealers who will do it my way.. The ones that insist that I follow their system? They can sell their cars to someone else.
 
  I think the successful salespeople cater to the customer, not try to put them in a box, or make them jump through their hoops. I think there are a lot of salespeople that consider themselves successful, that have no idea how many sales that they miss.
#2939 of 3011
Re: Looking for advice [lrguy44] by newcarbuyer12
May 03, 2009 (6:48 pm)
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Replying to: lrguy44 (May 02, 2009 8:42 am)

So say you narrow down you choice to 1 or 2 cars through the test drive. Then you contact the dealership through email/Edmunds/etc. to negotiate via internet. Doesn't the sales person who helped you with the test drive miss out on the commission. Do dealerships have certain sales people who just do internet transactions? Is it important for the buyer to mention that they had previously been assisted by someone?
#2940 of 3011
Re: Looking for advice [newcarbuyer12] by boomchek
May 03, 2009 (9:24 pm)
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Replying to: newcarbuyer12 (May 03, 2009 6:48 pm)

If you were happy with the salesperson who showed you the vehicle and gave you a test drive, then you should call them, or email them and give them a chance to earn your business.
 
I get internet inquiries all the time, but if the customer is someone who was at our dealership before and dealt with another salesperon, I'll pass the inquiry on to that salesperson and let them finish up the transaction.
#2941 of 3011
Re: Umm... [kyfdx] by boomchek
May 03, 2009 (9:35 pm)
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Replying to: kyfdx (May 03, 2009 8:27 am)

The problem with internet inquiries is that we have no way of judging what kind of customer you are, how serious you are, and what your intetions are when you send in that price request.
 
Therefore we'll just follow the rule that gets us a majority of sales. In my case it would be to get the customer to come in.
 
If we wander off from that method and use a different response for every inquiry hoping that somehow we'll randomly match the right response to a certain type of customer, then we'll have no way of measuring whether we're succesful or not because we'd be all over the map with our responses.
 
If I give out 100 best prices and only get 5 customers in who buy, but send out 100 responses telling them to come on in, and get 50 appointments, that result in 25 shows, and 10 deals, then that's the method I'll be using.
 
If I somehow knew that out of the 50 remaining inquiries, 25 would do a deal based on price alone without shopping me, and the other 25 wanted to hear that I'll beat whatever price quote they get, then that's what I would say. But I have no way of knowing that and therefore I'll be using my method that works the best for me.
 
The bottom line is every dealer will try to hold out for as much gross as possible, and prefers not to shoot numbers into cyberspace. Some just do it because it works for them better than others, or they just don't know or haven't tried any other method opf bringing people into the showroom.
#2942 of 3011
Re: Looking for advice [lrguy44] by boomchek
May 03, 2009 (9:40 pm)
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Replying to: lrguy44 (May 02, 2009 7:42 pm)

That's what I would do too. i'd go over the price range, and possible rebates or rates, and ask the customer to do the test drives they need to do.
 
For example, I had an acquaintance looking for a vehicle. They looked at my products, I told them the price ranges, they drove it and told me they'll decide in about a month after they check out the competition.
 
They did, and realized that my vehicle is about $10k less on average, and bought mine. I couldn't give them a best price the first time they were in because the deals change from month to month so it would have been pointless anyways.
#2943 of 3011
Re: Umm... [boomchek] by jipster
May 04, 2009 (4:21 am)
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Replying to: boomchek (May 03, 2009 9:35 pm)

False, unethical, misleading advertising to promise a "free" quote and then not give one. If you give a price, any price... one dollar under MSRP, I would be fine with that. But, to get the "come on in and let's talk" wouldn't sit well with me. I wouldn't discount a dealership on that alone, but it would put them at the bottom of my list.
#2944 of 3011
Re: Umm... [jipster] by golic
May 04, 2009 (6:33 am)
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Replying to: jipster (May 04, 2009 4:21 am)

Based on my experience internet quotes are best used when you know exactly what you want (color, model, options, etc...) Dear Mr. Salesman, I am ready to buy this car today - lets not play the 3 hour dance, give me (this price or)a great price and I will do the deal today.
 
If you are not ready to buy now, the salesman/dealership is not ready to give you the best price. The lone exception is the internet salesman who sees that you live 75 miles away and will low ball you a quote, just to reek havoc for you.

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