Last post on Jul 06, 2012 at 5:27 PM
You are in the Honda Element
What is this discussion about?
Honda Element, Hatchback, SUV
#3929 of 4724 Future for Element?
Jul 13, 2005 (5:44 am)
Will there be a follow up model to the first Element in 2008 or later? Or will there be only one? It's hard to gauge its popularity and profitability to Honda.
With the Acura RDX and Honda CR-V production moving to Ohio in 2006, will there be capacity to continue to make Elements?
What are your thoughts about how successful the Element has been for Honda and whether they will invest in a redesign?
Jul 13, 2005 (7:25 am)
I say it's a big hit. Yearly sales have been above forecasts every year so far. It cost them very little to make given the stuff from the parts-bin. Finally, it did not cannibalize CR-V sales, either.
So Honda invested little and it exceeded sales goals while hurting no other Honda products. They probably had to hire more people to count the money.
From a marketing success standpoint, I give it an A+.
#3931 of 4724 Re: Future for Element? [nowakj66]
Jul 13, 2005 (9:35 am)
Dunno. I've been kinda curious about that, as well.
I agree with Juice about it being a hit from a sales/profit standpoint. But there are a few chinks in the armor. While it does appeal to the younger set (more than most any other Honda), it has not been exclusively the youth-mobile I think they wanted.
I think we could see a replacement for the Element, but it might not be CR-V-based like the current generation. They might take the xB approach and use one of their JDM vehicles as the basis for the next generation. This could help them reduce costs and put the rig closer to the price range of the target audience.
#3932 of 4724 Re: Future for Element? [varmint]
Jul 13, 2005 (9:59 am)
I think the flaw in developing products for the youth market is cost. For people just starting careers, even $15000 is a lot for a car.
When talking to a Scion sales person he said the typical xB buyer at his dealership was late 30s or early 40s male -- and that is a relatively inexpensive car - about $16k.
The car makers have a tough nut to crack because they have to set the features / content high enough but the price low enough to appeal to the youth market they want to tap into to secure their brand's future.
The problem that folks older than the target market see the value proposition and have the means to actually buy one.
I myself am considering a new family vehicle in the next 18 - 24 months and have considered everything from xBs on the low end to an Odyssey Touring or Acura MDX.
Maybe I am unique but if I can solve the family transportation problem with something like an Element or xB, I get a warm fuzzy feeling inside. I enjoy somewhat outsmarting the marketers. And they do their best to somewhat poison a choice targeted at one demographic (say youth) to another demographic (middle age parents with families) by dropping features (4 seats, not 5 in Element) or adding crazy colors or styling to put off the non-target demographic.
I am sure the Honda corporate product line planners know what they are doing.
The have nothing to fear from the likes of me -- I sense I am an oddball of sorts in my car purchasing tastes, at least in my immediate peer group of corporate office workers, because when I express an interest in such value-oriented, youth targeted choices like the xB or Element, I get funny looks.
Jul 13, 2005 (10:43 am)
Actually you can get them for $13.8k. They have no-haggle pricing so you can't compare directly to an Element's MSRP, but still, prices are great.
#3934 of 4724 how to choose between 2wd and 4wd
Jul 14, 2005 (12:17 pm)
I would love some advice on what to consider in the choice between the EX 2wd and 4wd. I had an '03 EX 2wd but unfortunately, I was hit recently and it has been totalled. I loved it and am for sure going to get another EX Element but am not sure whether I should "upgrade" to the 4wd.
I am under the impression that the only difference (other than the number of wheels driving) is in the sunroof and frankly I do want a sunroof but would rather it be over my head where I can enjoy it while driving.
I live in coastal NC and never thought I needed 4wd, so that's why I didn't get it before, but I now I hear that it is safer in wet conditions. Is this true?
Any advice helpful..
#3935 of 4724 Re: how to choose between 2wd and 4wd [mldeture]
Jul 14, 2005 (12:39 pm)
If I were you and I could afford it, I would go for 4WD. The Mileage penalty is not that great and the resale should be better. If it is a manual transmission, I think the 4WD is even more important.
Nice to hear that after owning one Element you would replace with another!
#3936 of 4724 Re: how to choose between 2wd and 4wd [mldeture]
Jul 14, 2005 (2:44 pm)
AWD (all wheel drive) is safer, slightly, in the rain than FWD (front wheel drive) which is safer in the rain than RWD (rear wheel drive) but any system with stability control is better, because stability control does a better job of correcting for your errors.
The Element 4WD is "on demand" four wheel drive, the difference being that power is only shifted to the rear wheels when you lose traction while accelerating straight ahead; it is useful only if you think you will get bogged down in snow or mud (stability control won't help you there).
If the Element 2WD never let you down, it weighs less and has fewer friction losses (only two wheels to drive). I would continue with the 2WD, but check out the CR-V which has ESP (stability) control, side air bags, side curtain airbags, and ABS, all standard, plus a 5 speed automatic transmission.
Most of those features will probably be added to the '06 Element if you can wait. I love the style of the Element, but got a CR-V just because of the better safety features and 5 speed automatic.
Jul 15, 2005 (10:24 am)
Ever make it out to Corola beach? That's all sand, no paved roads at all. I'd get AWD just to be able to hit the beaches in the OBX.
Pic for fun...
#3938 of 4724 Re: Check out this mileage [sebski21]
Jul 15, 2005 (4:49 pm)
Just to compare, at those speeds with all highway, my 2003 CR-V (EX, AWD) will get 31 MPG as well. A bit less in town at 22 MPG. I get 27 at 75 MPH.