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Toyota Camry Prices Paid and Buying Experience

7929 messages,  Last post on Dec 06, 2009 at 4:25 PM

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What is this discussion about? Toyota Camry, Sedan


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#6851 of 7929
Re: 2009 Camry XLE WITH NAV AND LEATHER INT [kiawah] by manny_37
Oct 21, 2008 (8:59 am)
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Replying to: kiawah (Oct 19, 2008 4:59 pm)

How much below MSRP is a good price to negotiate? Is is true that should alteat take 2 to 3k off the MSRP when negotiatin with the dealers. Wondering if anyone has purchased this model. I saw a posting for OTD price of 28k for V6 model which makes me wonder the my price is higher since it is a V4
#6852 of 7929
Re: 2009 Camry XLE WITH NAV AND LEATHER INT [manny_37] by lucky_777
Oct 21, 2008 (9:07 am)
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Replying to: manny_37 (Oct 21, 2008 8:59 am)

Negotiation should never start with MSRP. Your starting point is invoice + destination.
#6853 of 7929
Re: Is it right for a dealer to charge $1,000 more for a LE with VIN # J? [waltchan] by rvs2000
Oct 21, 2008 (9:35 am)
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Replying to: waltchan (Oct 21, 2008 7:49 am)

can you tell the dealer name who is offering 2009 Camry LE for 17500?
can i get 2009 Camry LE in Chicago area for 17500.
 
Thanks
#6854 of 7929
Re: 2009 Camry XLE WITH NAV AND LEATHER INT [manny_37] by dmcdonnell
Oct 21, 2008 (10:08 am)
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Replying to: manny_37 (Oct 21, 2008 8:59 am)

People,
 
as lucky_777 has already stated, always start from the invoice base price including the invoice price of all the additional options for the actual car you are considering. You can get all that info right here on edmund's. Then subtract all of the dealer incentives including 2-3% holdback off the TOTAL invoice price. Holdback is a built in profit margin provided to the dealer from the factory. They get this additional money from the factory after the car is sold. From this subtotal above, add 3% for dealer profit (they do have to make some money after all). Then subtract the rebate if that applies. Work from this total as a starting point. You are best to set up a spreadsheet to track all of this.
 
Now from here, a dealer may have additional hidden incentives for doing minimal monthly sales volumes or whatever. Who knows exactly what these are, but it is more likely the larger high volume dealers or those with several dealerships under a comon umbrella will have these incentives. These are not on individual car sales, but volume. If you suspect they do, then figure another 2% for that maybe. These days of course, a dealer may not be getting much from these incentives. As well, a dealer gets a certain percentage of the price of the car to finance the actual purchase of the car by the dealership from the factory and hold it at the dealership for 4-6 weeks. Ie. the cost of the loan to hold that car for the 4-6 weeks is paid by the factory from what I understand. If the dealer sells the car quickly right off the delivery truck, they can pocket that amount.
 
Finally, in particular areas, dealers may have additional costs for advertising and marketing. Those are all bogus in my opinion and the cost of doing business and in no way should be an explicit itemized cost. They are negotiable. If every dealer in the area charges for it, then they don't have any incentive to negotiate. Your only choice usually is to go out of area to a different dealer.
 
Any other costs are completely bogus and should not even be factored into your negotiating price. Don't believe any of the BS sales people claim about true costs. They are lying. They want to deceive you and instill doubt. It's called intimidation. Information is power. It makes the saleman's job all that harder. That's why they hate it.
 
Always negotiate your price based on the above. Costs such as tax, DMV licensing fees, recycling fees, document fees are all fixed costs and can vary locally. These should be added in later for your final price. As well, always negotiate the value of a trade-in separately.
 
Now having said all that, if you can get a deal based on this info, you should be not be paying more than 3% above invoice not including any rebates. The rebates should take you down to invoice or below. Some people can do even better than this in more competitive areas of the US such as southern CA.
 
dmcd
#6855 of 7929
Re: Is it right for a dealer to charge $1,000 more for a LE with VIN # J? [rvs2000] by waltchan
Oct 21, 2008 (11:18 am)
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Replying to: rvs2000 (Oct 21, 2008 9:35 am)

Hooman Toyota of Long Beach, CA is offering new 2009 Camry LEs with automatic every week on Saturday for $17,388. Only five at this price. You will need to drive down to Long Beach, CA and pick up a Press-Telegram Saturday newspaper. Hooman Toyota appears to be selling advertised new Toyotas with the lowest price in the whole Southern California. There was also a 2009 Corolla LE with $4,000 off MSRP. One time, a LE with automatic went for $13,999 two weeks ago, three at this price. None of the other Toyota dealers in southern California will beat or match this price. You will need to be at this dealership prior to opening time as I heard there is always a small line forming every Saturday.
#6856 of 7929
Re: 2009 Camry XLE WITH NAV AND LEATHER INT [dmcdonnell] by weniki
Oct 21, 2008 (11:34 am)
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Replying to: dmcdonnell (Oct 21, 2008 10:08 am)

DMCD - First off THANK YOU! This was extremely helpful. I do have questions though based on everything you wrote. How do we know what dealer incentives are out there??
 
Also, I know Toyota is doing a $1000 financial rebate or 0% for 36 mos. What's the smartest option? Take the $1000 and finance from someone else? Or take the 0% for 36 mos?
 
Lastly, any tips on how to get to this desired price? I know to wait till the end of the month, but that's about it. Thanks!
#6857 of 7929
Re: 2009 Camry XLE WITH NAV AND LEATHER INT [weniki] by dmcdonnell
Oct 21, 2008 (12:31 pm)
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Replying to: weniki (Oct 21, 2008 11:34 am)

weniki,
 
I don't know of any source that will provide you with the hidden dealer incentive info except for rumors and tidbits here and there. Supposedly there are some newsletters you can buy that list some of this stuff but I don't know how thorough they really are. EG. this one: link title. Not too impressed with that one. The november/08 newletter didn't even have the new camry rebates. If you are in a known competitive market such as Southern CA, then these incentives likely exist due to the higher volume of sales.
 
As for the financing, it depends upon whether you have disposable income to make that choice of course. A dozen or more posts back, I posted an analysis of the rebate vs 0% financing. For me, I chose the 0% financing. Why? Because I know I will be keeping the car for at least 5 years, and it's likely I can make at least 5% or much more on the cash I did not use to buy that camry, especially since the stock market is so down at the moment. The financing offer will likely be worth more as long as you are sure you will own the car for the 36 month term of the loan.
 
You can get the best price by several methods. I think the easiest one is to use something like carsdirect.com, costco, or some other wholesale broker that sends bids to the dealers. The price you usually end up paying with them is around invoice or a little above. For me, time is money, so I think these services are worth it even if you pay a few hundred dollars above the nes tdeal out there. If you don't like their price, you don't have to accept it, but it will give you a very good idea of the highest price you should pay.
 
If you want to negotiate with the dealers themselves, bypass the typical sales floor or 'internet sales' person (some dealerships have a dozen 'internet sales' people that are a regular sales person with a different title) and deal directly with the fleet sales manager by calling them to get their name and introduce yourself, explaining you will be buying a vehicle and they will be competing with other dealers in a bidding process. Then send him/her a fax directly, describing the vehicle you want and ask them to bid on it. It's important you address the fax to them directly, as you don't want any joe blow sales guy to pick up your fax. this is the so called 'fax blitz' method. Try to fax as many dealers within your immediate area, then if necessary, expand the group to dealers within 200 miles. Don't even bother going into a dealership unless you enjoy the bantering process and like spending 2hrs at each dealership you consider. Some people are good at this and can get a decent deal, but they will spend hours at the dealership. Try to get a firm price using the fax method before you set foot in a dealership.
 
Dealers are very hungry at the moment. I still get calls from some of them asking for my business even though I have already bought the car. Waiting for the end of their sales month (whatever date that is) is always good of course. If you want to reason with a sales person at the dealership, make sure you have your spreadsheet which lists all the invoice pricing for all the options since they may not have your exact car. Just keep in mind that even though you may not want one of the options in the car they are offering, you still need to account for the invoice cost of it and add in some sort of profit for the dealer from your calculated base cost. You can explain to the sales person that you are an informed buyer and you are willing to pay invoice cost plus x% profit to the dealer or whatever. If they start questioning your numbers and their validity, stand firm and say they have a certain time to make the deal before you walk away. And be wlling to walk away.
 
 cheers,
 
dmcd
#6858 of 7929
Re: 2009 Camry XLE WITH NAV AND LEATHER INT [dmcdonnell] by weniki
Oct 21, 2008 (12:45 pm)
Reply

Replying to: dmcdonnell (Oct 21, 2008 12:31 pm)

DMCD - I can't thank you enough for all the great advice. You're spot on, I refuse to deal at the dealership (too much of a headache) and there's way too many internet sales managers now-a-days. I bought my car in 2004 and it was much easier to deal with the fleet manager back then.
 
I will take your advice and try all the above tactics starting with carsdirect/costco first.
 
THANK YOU AGAIN!
#6859 of 7929
Re: XLE V6 [pdesai73] by toddan
Oct 21, 2008 (1:13 pm)
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Replying to: pdesai73 (Oct 20, 2008 2:20 pm)

Did that include Nav, vehicle stability, heated seats, glass breakage sensor, etc.? Seems extremely low considering Edmunds invoice is $29,058 with all options below. What is tax in your area?
 
I'm looking at a loaded XLE V6 for $29,167 + TTL. Can anyone comment if this is a good price? Has the following options:
 
(VS ) VEHICLE STABILITY & TRACTION CONTROL
(NV ) NAVIGATION SYSTEM
(HD ) DRIVER & FRONT PASSENGER HEATED SEATS
(SK ) SMART KEY SYSTEM
(CF) CARPET/TRUNK MAT SET
(EF) REAR BUMPER APPLIQUE
(V2) VIP Glass Breakage Sensor
(62) TRUNK TRAY
         WHEEL LOCKS
(GO) DOOR SILL ENHANCEMENTS
#6860 of 7929
Re: XLE V6 [toddan] by dmcdonnell
Oct 21, 2008 (1:47 pm)
Reply

Replying to: toddan (Oct 21, 2008 1:13 pm)

toddan,
 
I am paying $27.7K for a similar V6 XLE camry without the V2, 62 or GO options. That includes dest. charge minus the $1K rebate. Invoice on your vehicle is about $28.9K incl. destination, so it's $27.9K minus the $1K rebate. So you should not be paying any more than $28K unless there are other mandatory state fees or some other bogus dealer costs. I'm doing my buy thru carsdirect.com. That's why it is always best for you to get a quote from them or a similar outfit first to determine your max. price.
 
dmcd

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