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Hyundai Sonata Prices Paid and Buying Experience

8849 messages,  Last post on May 09, 2013 at 7:53 AM

You are in the Prices Paid - Buying & Leasing Experiences Forum.

What is this discussion about? Hyundai Sonata, Sedan

Messages Page 852 of 886

#8507 of 8849 Re: 2013 Hyundai Sonata Limited [catalina56] by saz25

Oct 21, 2012 (3:11 pm)

Replying to: catalina56 (Oct 21, 2012 12:14 pm)
Hi,
The price difference is not necessarily due the area. I negotiated car deals for family and friends 3 times in the last 3 months in NH, MA, and FL. Always getting excellent deals.
 
1) I never let the sales rep give me a price. I research prices and tell them this is how much I want to pay.
 
2) I make them aware that I'm looking at many dealers and will buy only if they can meet my price.
 
3) I do this during the last week of the month. This puts the buyer in a position of greatest leverage.
 
4) By pricing lower than the sales rep is allowed to deal by himself, you force the sales rep to get his management into the process.
 
5) I don't mix the test drive process with the negotiation process. I may visit several dealers of several makes before I decide what make/model I want. I then call on the phone and tell them what model and options I want and what I would pay. I rarely go above when I determine is the price to pay. Works 99% of the time.
 
There were no problems with phone-pairing.
Good luck.
Steve

#8508 of 8849 Re: PIEZON GREAT PRICE ON LIMITED W NAV PK [sunnymoney] by barclayn

Oct 21, 2012 (5:38 pm)

Replying to: sunnymoney (Oct 14, 2012 5:21 pm)
HI sunnymoney!
 
How did you talk them down to include everything out the door? What was your strategy?
 
Im hoping to get the same in shimmering white, hopefully at same price.
 
This will be my first time buying a car so i am extremely nervous!!! This forum has been a major eye opener for me.
 
thanks for the support

#8509 of 8849 Re: 2013 Hyundai Sonata Limited [saz25] by barclayn

Oct 21, 2012 (5:41 pm)

Replying to: saz25 (Oct 21, 2012 3:11 pm)
I like your strategy..... seems less stressful with less hassel

#8510 of 8849 Re: 2013 Hyundai Sonata Limited [saz25] by ekg2

Oct 21, 2012 (5:59 pm)

Replying to: saz25 (Oct 21, 2012 2:18 am)
"I paid negotiated a price of exactly $25,000 plus tax, title, etc. And no doc fee. It was a very agressive price but i was firm in what i would pay. It was significantly less than invoice. The Sonata is a very high margin car for dealers. With agressive negotiating you can get low prices."
  
 
Steve, do you think you know about how much profit the dealer actually made on this?

#8511 of 8849 Re: 2013 Hyundai Sonata Limited [ekg2] by saz25

Oct 21, 2012 (6:37 pm)

Replying to: ekg2 (Oct 21, 2012 5:59 pm)
You ask how much profit do I think they made? My guess approx. $300.
 
But actually I don't really care. Why should a buyer ever care how much profit they make? I want to get the best deal I can.
 
The dealers job is to charge as much as the market will bare. That's our free enterprise system.
 
I'm curious. Why do you ask?
 
Steve

#8512 of 8849 Re: 2013 Hyundai Sonata Limited [saz25] by ekg2

Oct 21, 2012 (11:08 pm)

Replying to: saz25 (Oct 21, 2012 6:37 pm)
I guess a better question would be how you arrived at $25,000 as your bottom line. I always offer what I think will be about a $500 profit, but I never really know. It sounds like you agree that you'll never know what the actual profit will be and that you should just go in with an educated guess about what you want to pay and if it's a good guess and you contact enough dealers, you'll find one who will agree to your price.

#8513 of 8849 Re: 2013 Hyundai Sonata Limited [ekg2] by saz25

Oct 22, 2012 (5:26 pm)

Replying to: ekg2 (Oct 21, 2012 11:08 pm)
Hi,
Its really very simple. I calculate (from Edmunds) the MSRP and invoice price of the total package I'm looking at. Then I subtract 3% (hold-back on a Hyundai) of the total MSRP. Then if there are incentives in place, I subtract all of them. If not I subtract approx. $1500. Even if you don't qualify, it doesn't matter. Factor into your quote. I then round it to a nice clean number. I never tell the sales people how I arrived at the quote. If you do, they will lie to you and say that you have the wrong invoice or that they no longer have hold-backs.
 
So here are my numbers:
Total MSRP: $29,765
Total Invoice: $27,781
Hold-back: $892.95
Total incentives currently in place: $2000
 
$27,781
-$892.95
-$2000
------------
$24,888.05 (so I rounded to $25,000 even)
 
I used this same process buying a 2013 Lexus RX350 in MA and a 2013 Toyota Prius IV in NH; all in the last 3 months.
 
I could have gotten the above Sonata at the $25,000 price from 2 Florida dealers. After calling 5 dealers, 2 agreed to my price. Two others came close, like within $500 or so. Also, I insisted and paid no Doc fee, as I made the clear upfront when made my quotes.
 
Good luck.
Steve
P.S.: I really like buying cars. Its cool to see them wiggle and get management involved in order to deal with me.

#8514 of 8849 GREAT ADVICE BY STEVE by brian125

Oct 22, 2012 (6:19 pm)

Steve
        Your Clever like a Fox. Everybody should buy like us. I;d like to make one point. This system works 95.%.. Supply and demand do play a big part in the car buying game so sometimes you have to be patient and wait out the hot new models a Few months or you will pay the extra dough. My buying tech are alot like Saz [ steve] but i'll tell you this... Try buying a BMW or Mercedes,Range Rover etc hard to get below invoice. I never have in 30 yrs. Buying a American car, Hyundia ,Kia , Nissans and Toyotas have always been great for 1 to 2 k below Invoice Pricing.Its like taking candy out of the store. Good luck... Hyundia Sonatas are there for the taken ............ PLAY THE GAME.....................

#8515 of 8849 Re: GREAT ADVICE BY STEVE [brian125] by saz25

Oct 22, 2012 (6:42 pm)

Replying to: brian125 (Oct 22, 2012 6:19 pm)
Brian,
Yes you are correct. When I bought my Corvette, I certainly didn't get as good a deal as I get when I buy a much larger volume car.
 
Steve

#8516 of 8849 Re: yes you can jcc [brian125] by jjc0821

Oct 23, 2012 (7:57 am)

Replying to: brian125 (Oct 16, 2012 1:52 pm)
Thanks for the help Brian!
MSRP 28,110 (hybrid with leather trim)
Purchasing for 24,700 and also getting the 1,000 rebate and a decent value for my trade

Messages Page 852 of 886

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