Last post on May 20, 2013 at 9:55 AM
You are in the Prices Paid - Buying & Leasing Experiences
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Hyundai Sonata, Sedan
#8504 of 8852 Re: 2013 Hyundai Sonata Limited [catalina56]
Oct 21, 2012 (2:18 am)
Hi, first let me say good luck with the new car. We loves ours.
From what you describe it looks like we bought the same thing. The total MSRP was a little over 30,000.
Since you asked, I paid negotiated a price of exactly $25,000 plus tax, title, etc. And no doc fee. It was a very agressive price but i was firm in what i would pay. It was significantly less than invoice. The Sonata is a very high margin car for dealers. With agressive negotiating you can get low prices.
I also insisted on ALL current incentives, even though I qualified for none. Yes, you can do that but no one tells you that. I could have gotten this same deal from 2 Florida dealers. However, 3 other dealers wouldn't agree to my price.
I wanted to pay cash in full, but in the end we agreed to finance $6000, but i paid it off completly in 2 weeks. The dealer makes a few bucks if you finance. Even if you pay it off immediately. Again enjoy the ride.
#8505 of 8852 Re: 2013 Sonata $17,135 [earlec]
Oct 21, 2012 (2:22 am)
Yes say No to Doc fee. Tell them its a deal breaker. If they don't drop the fee then walk. Then call other dealers asking for the same deal.
#8506 of 8852 Re: 2013 Hyundai Sonata Limited [saz25]
Oct 21, 2012 (12:14 pm)
Steve, you did very well with your negotiations. The price I paid was the best I could get in Arizona. I called them all in Tucson, Phoenix, Flagstaff. Did you have any trouble pairing your cell phones to the Sonata? Good luck with your new vehicle.
#8507 of 8852 Re: 2013 Hyundai Sonata Limited [catalina56]
Oct 21, 2012 (3:11 pm)
The price difference is not necessarily due the area. I negotiated car deals for family and friends 3 times in the last 3 months in NH, MA, and FL. Always getting excellent deals.
1) I never let the sales rep give me a price. I research prices and tell them this is how much I want to pay.
2) I make them aware that I'm looking at many dealers and will buy only if they can meet my price.
3) I do this during the last week of the month. This puts the buyer in a position of greatest leverage.
4) By pricing lower than the sales rep is allowed to deal by himself, you force the sales rep to get his management into the process.
5) I don't mix the test drive process with the negotiation process. I may visit several dealers of several makes before I decide what make/model I want. I then call on the phone and tell them what model and options I want and what I would pay. I rarely go above when I determine is the price to pay. Works 99% of the time.
There were no problems with phone-pairing.
#8508 of 8852 Re: PIEZON GREAT PRICE ON LIMITED W NAV PK [sunnymoney]
Oct 21, 2012 (5:38 pm)
How did you talk them down to include everything out the door? What was your strategy?
Im hoping to get the same in shimmering white, hopefully at same price.
This will be my first time buying a car so i am extremely nervous!!! This forum has been a major eye opener for me.
thanks for the support
#8509 of 8852 Re: 2013 Hyundai Sonata Limited [saz25]
Oct 21, 2012 (5:41 pm)
I like your strategy..... seems less stressful with less hassel
#8510 of 8852 Re: 2013 Hyundai Sonata Limited [saz25]
Oct 21, 2012 (5:59 pm)
"I paid negotiated a price of exactly $25,000 plus tax, title, etc. And no doc fee. It was a very agressive price but i was firm in what i would pay. It was significantly less than invoice. The Sonata is a very high margin car for dealers. With agressive negotiating you can get low prices."
Steve, do you think you know about how much profit the dealer actually made on this?
#8511 of 8852 Re: 2013 Hyundai Sonata Limited [ekg2]
Oct 21, 2012 (6:37 pm)
You ask how much profit do I think they made? My guess approx. $300.
But actually I don't really care. Why should a buyer ever care how much profit they make? I want to get the best deal I can.
The dealers job is to charge as much as the market will bare. That's our free enterprise system.
I'm curious. Why do you ask?
#8512 of 8852 Re: 2013 Hyundai Sonata Limited [saz25]
Oct 21, 2012 (11:08 pm)
I guess a better question would be how you arrived at $25,000 as your bottom line. I always offer what I think will be about a $500 profit, but I never really know. It sounds like you agree that you'll never know what the actual profit will be and that you should just go in with an educated guess about what you want to pay and if it's a good guess and you contact enough dealers, you'll find one who will agree to your price.
#8513 of 8852 Re: 2013 Hyundai Sonata Limited [ekg2]
Oct 22, 2012 (5:26 pm)
Its really very simple. I calculate (from Edmunds) the MSRP and invoice price of the total package I'm looking at. Then I subtract 3% (hold-back on a Hyundai) of the total MSRP. Then if there are incentives in place, I subtract all of them. If not I subtract approx. $1500. Even if you don't qualify, it doesn't matter. Factor into your quote. I then round it to a nice clean number. I never tell the sales people how I arrived at the quote. If you do, they will lie to you and say that you have the wrong invoice or that they no longer have hold-backs.
So here are my numbers:
Total MSRP: $29,765
Total Invoice: $27,781
Total incentives currently in place: $2000
$24,888.05 (so I rounded to $25,000 even)
I used this same process buying a 2013 Lexus RX350 in MA and a 2013 Toyota Prius IV in NH; all in the last 3 months.
I could have gotten the above Sonata at the $25,000 price from 2 Florida dealers. After calling 5 dealers, 2 agreed to my price. Two others came close, like within $500 or so. Also, I insisted and paid no Doc fee, as I made the clear upfront when made my quotes.
P.S.: I really like buying cars. Its cool to see them wiggle and get management involved in order to deal with me.