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Last post on May 23, 2013 at 12:43 AM
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Hyundai Sonata, Sedan
#8452 of 8853 Re: Bought a new 2013 Hyundai Sonata Limited [saz25]
by sirjared
Sep 25, 2012 (12:40 am)
How do you arrive at an expected price like that? This is my first negotiated purchase and I'm having difficulty coming to what should be my target price. You'll probably ask what model and so I'd likely have to say the GLS with the Popular equipment package because of my budget, but if could get the Limited for 22k like was mentioned earlier, I could probably stretch it to swing that...or at least be heavily tempted to try and find a way to swing that.
I just won't be able to get it out of my mind for way too long than I want if I am not certain that I got a deal that not every dealer would even be willing to do because it cut their profit margin so small. I'm assuming I'll most likely be getting agreement from a high volume dealership going for volume sales kickbacks from the manufacturer. I just need some help figuring out what price that would be. I'm willing to be firm in negotiating if the price is realistic, whether it's one they'll readily do or not, but since I have no clue what is or isn't, I don't want to just be making up numbers and stubbornly refusing to budge in total vain. I just can't stand the thought of a dealer making more money than they need to when they didn't really do much for me besides lie and try to get as much money out of me as they can.
Hoping to try and make a good deal with the end of the month coming up, though I'm contemplating risking that October will have more aggressive deals. Thanks for any input, advice and help
#8453 of 8853 Re: Bought a new 2013 Hyundai Sonata Limited [sirjared]
by saz25
Sep 25, 2012 (7:38 am)
Here is what I do and have done. First determine the Invoice price of what you want (Base car price plus options). You can get that at kbb.com and right here on Edmunds.
Then you subtract 3% of the total MSRP. That's dealer holdback. You can get the entire holdback especially on a Hyundai.
Then, on the Sonata, there are currently about $2000 of incentives (loyalty, veteran, etc.). Even if you don't technically qualify as a veteran or a previous Hyundai customer, insist on all of them. I did that 4 dealerships and they all gave it to me. No one asked me for proof of military service.
Even if there is no special incentives, I would subtract at least $1500 off of invoice, since the dealer gets lots of kick backs besides the widely publicized hold-backs.
So then, its invoice price minus 3% of total MSRP minus $2000. Then insist on no added doc fee.
That's what I did recently buying a Hyundai in FL for my Dad, a Lexus for myself in MA, and a Toyota for my daughter in NH; all in the past 3 months. I really love the "art" of car negotiation.
This all works best the last week of the month. Its even better in the last week of a quarter.
Good luck.
Steve
#8454 of 8853 Re: Bought a new 2013 Hyundai Sonata Limited [saz25]
by raj43
Sep 25, 2012 (9:00 am)
Hi Saz,
Is 24600 otd(this includes 1000 in rebates for financing) a good deal for 2013 sonata limited without premium package. The price of the car ended up being 23225 + tax + misce fees - 1000 rebate. Not sure if they applied another rebate to go below the invoice as the invoice for the same car is around 24170. I probably tow do not qualify for any others rebates.
Would really appreciate your thoughts.
Sep 25, 2012 (12:14 pm)
What is the invoice price for the car with the options you selected?
Did you determine that from kbb or edmunds?
Steve
#8456 of 8853 Re: Bought a new 2013 Hyundai Sonata Limited [raj43]
by saz25
Sep 25, 2012 (12:35 pm)
With an invoice price of 24170, I would subtract 3% of the total MSRP. Then subtract another $1500.
Steve
#8457 of 8853 Re: Bought a new 2013 Hyundai Sonata Limited [saz25]
by sunnymoney
Sep 26, 2012 (5:49 pm)
HI All
I am about to buy a 2013 sonata limited edition with tech package. MSRP 30,000 they say invoice is 28,100 but online its 26,700 they say 1000 below at invoice of 28 so 27100 then 1000 for finance so 26100. This includes destination and doc fee. I have talked to them about 1000 below invoice for 26700 offline but they dont go for that they stick to the 28100 invoice for limited/tech package. Is that a good deal?
Thanks!
#8458 of 8853 Re: Bought a new 2013 Hyundai Sonata Limited [sunnymoney]
by saz25
Sep 26, 2012 (6:11 pm)
Hi,
If you got your invoice price on edmunds or kbb, and the dealer disagreed, they lied, plain and simple.
Another suggestion, never explain to them how you arrived at your price. Also, the doc fee, you should say "I won't pay a doc fee, either drop the price accordingly or the deal is off". I don't even discuss the doc fee till be agree on the car price (Base + options + destin.). Then when the bring up the doc fee, I say, "well, that's isn't what we agreed to".
When I bought 2013 limited about a month ago, I paid $24000, no doc fee. The only added amount was the unavoidable things such as title and state taxes. The MSRP was approx. $30,000.
My suggestion is to call other dealers.
Steve
#8459 of 8853 THE ART OF BUYING NEW CAR UNDER INVOICE
by brian125
Sep 27, 2012 (10:01 am)
TO ALL AND SAZ i have been buying cars for me and my friends and family by phone and on line for 30 yrs now . i would like to add onto SAZ'S comments to buying under invoice and my experience's. depending on the car you are buying and the supply and demand factor... invoice pricing may be the best you could get. I HAVE PAID ABOVE INVOICE FOR SOME CARS .. a 2013 sonata's you can get below invoice,,,, a 2012 end of yr sonata you should be getting 2 to 4 k below invoice. remember jan 1 2013 that 2012 sonat just devalued 2500. that being said when i buy new cars which is every 4 yrs for me , wifey and kids now i will email 20 to 30 dealers... i live in new york so i'll email jersey , p.a. and maryland dealers... and let them know that for 1300 below invoice plus dmv fee's , tax and out the door i will buy that day. IF I KNOW DOC FEE'S ARE 299 OR 399 I USUALLY ADD THEM ONTO MY BELOW INVOICE PRICE UNLESS THEY REMOVE THEM.. always send out these emails the last 3 days of the month or at end of a quarter.. if any dealership agree's which usually a handfull do. i make them fax me a buyers order with the vin number, car color, model and options in car. That one email cuts all the BS AND TIME PLAYING GAMES. Its a yes or no from these dealerships. IT ALSO WEEDS OUT ALL THE BAD DEALERSHIPS THAT DONT SELL CARS AND PLAY GAMES TRYING TO GET YOU IN THE SHOWROOM.. IF A DEALERSHIP KNOWS YOUR BUYING RIGHT THAT MOMENT IT CHANGES THE GAME . LIKE OUR FRIEND SAZ SAYS ONCE A DEALERSHIP AGREE'S ON PRICE AND FAXES YOU THAT BUYERS ORDER he has to disclose all his fee's if they are a honest dealership and want to make a quick buck on you with the dealer holdback you just made a quick easy trans action. i will tell you this 80 % of most dealer wont take off doc fee's they may cut them in half OR LOWER PRICE OF CAR INVOICE which is okay with me. i hope this helps new car buyers. good luck brian 125
#8460 of 8853 Re: THE ART OF BUYING NEW CAR UNDER INVOICE [brian125]
by pegasus17
Sep 27, 2012 (10:28 am)
Mainly agree with what you have said. There is much competition in the midsize car segment and the Sonata now lags Altima and Accord; not sure about Camry. When the new Fusion comes out later, Sonata will drop another notch making pricing more positive for buyers. I leased a 2011 Sonata in early 2010 and can't wait to turn it in for something else next year. It's a very capable car but more like an appliance. For many people, that's all they need/want.
#8461 of 8853 Hyundai Sonata SE 2.0 Turbo
by rnanjun
Sep 27, 2012 (10:58 am)
I just bought a Hyundai Sonata SE 2.0 Turbo with options
- Remote Start, All-Weather Floor Mats, Mud Guard, Cargo Mat
for $21,850 + Tax ($1800 in IL) + Doc Fee + Title for a OTD price of $23950. Dealer Invoice is $24,100. Only rebate I qualified for is the $1000 Hyundai financing rebate.