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You are in the Prices Paid - Buying & Leasing Experiences
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Hyundai Sonata, Sedan
#6156 of 8855 And now the BUYING experience and Price Paid
May 08, 2009 (5:41 am)
It WASN'T a good deal; they had folded every rebate under the sun into the price they quoted, even when they had said they hadn't; in addition, So, the base GLS I4 Auto (without the Option Package 2) would have been $16399.
However, to finish the story on my buying experience (because what was a non-buying and very negative experience with Hall wasn't going to keep me from buying a car...), we'll pickup where we left off.
I came back to Edmunds to expand my regional search; one of the folks in here just two weeks ago got what sounded like a decent deal for a Manual GLS I4 from Pearsons in Richmond, two hours away, along with West Broad Hyundai. Closer, that opened up Williamsburg, and hour away from my home, and further, it opened up Pohanka in Fredricksburg (3 hours) and Fitzmall in the close DC area (4-5 hours). Through Edmunds, I contacted all of those except Pohanka (they didn't have much inventory, so I didn't bother), and Fitzmall (which I was going to go to directly) and immediately, through the websites of the dealers, found two candidates that were close; in fact, one was so close that I turned to my wife and said "I've just found our new car!" Fitzmall had a brand new 2009 GLS I4 Automatic with Package 2, Bluetooth (not originally a requirement, but something my wife had intimated that she would very much appreciate), and floor mats, Slate Blue with Grey interior, at $17,123 with ONLY the $2000 cash back applied; that meant my price (since I own a 2003 Sonata) was $15,623, within $26 dollars of what I had told Hall it would take to make me whole after their shoddy performance, but including the Bluetooth and in my wifes exact exterior color choice and favorite of the two interiors.
I contacted Fitzmall, West Broad, Pearsons, and Williamsburg. Of the four, Peasons has only just contacted me back (48 hours later) and Williamsburg hasn't at all. West Broad's Internet salesman contacted me back within 30 minutes of my inquiry, though, while I was still setting up the information to send to Fitzmall to lock us for purchasing the car. I was straightforward with the salesman, and told him flat out I have family in the DC area, so it wouldn't be a big hardship to go up to Fitzmall to get the car from there, and that they're price was the best I'd seen; however, West Broad was only a few hundred more, and if they could match Fitzmall on the final OTD price, for the same car, I'd buy from them, because it would save a lot of time (we have a family member dying and will probably be traveling to the funeral next week; I don't need to spend two days getting the car when we're crunched in making arrangements).
West Broad took a little time (I think because they had to find the car), but they did it. WITHOUT >ANY< rebates, Fitzmall's price for the car was $19123 (17123 for the standard, then down to $15,623 with owner loyalty. In order to make the same OTD cost, West Broad had to BEAT Fitzmall; there were additional taxes with buying in Richmond versus Gaithersburg. West Broad got it to $18,836.42, minus the $2000 Hyundai Rebate, and then got $1500 Owner Loyalty for a total price on the car of $15336.42 (before Taxes/Tags/Title). Out the Door was $16,357.40 (beating Fitzmall's out the door by one penny). Then, last night, we found we needed to seriously speed up how fast we were buying. Instead of Saturday, could we drive the two hours (in rush hour traffic!) and get up to Richmond to pick it up tongiht? Would they stay open? They made arrangements for two folks to stay late, and we did the deal; everyone involved all along the way was professional, courteous, and efficient. I got a nice rate from my credit union before I went up, but West Broad found almost a point better, saving us an additional $19/month. Could I have done better? Maybe... but not more than $100 or so, at best. Any my wife and I now have our exact car we wanted. A win-win for us, and a much better experience than our abortive near-purchase at Hall. Thanks West Broad, and sorry Fitzmall. Oh, and as a humorous aside; when we got home with the new car, there was a message on the answering machine from Hyundai Motors (human, not a machine) asking us to rate our buying experience, saying he was sorry he missed us, and that he would call back. The funniest part? The time; it was almost the exact moment that we arrived at the dealership, 45 minutes before we left with the car, and nearly three hours before we got home.
#6157 of 8855 Re: Price Quoted and (NON)Buying experience (Hampton Roads, Virginia) [xav]
May 08, 2009 (5:58 am)
I am not an expert, but as far as I know dealers pay the invoice price (could somebody correct me if I am wrong?). Yet, the profit that the dealer makes is *not* the difference between what you pay and the invoice. The manufacturers set up incentive programs to "reward" the good dealers, meaning the ones that sell a lot of cars to many satisfied customers. Because of that, you can often see dealers selling below invoice. They do this to meet their incentive program goals. As one dealer told me, they are especially inclined to give you a good deal if you pay cash. If you finance, you may still get a good deal, especially if the dealer is able to get some profit from your loan. However, the longer the time between you driving your car off the lot and the dealer getting his money, the smaller the chance that you will get an amazing deal.
#6158 of 8855 sonata lowest trim
May 11, 2009 (1:34 pm)
i just saw an ad in washington post automotive this sunday of a dealer
selling new automatic sonata lowest trims for 10k (10xxx dollars ) or 12x dollars per month
they were also offering up to 10k off all new Hyundai.
so a sonata lowest trim must cost a bit less than 10k considering they are willing to go 8k lower than msrp
i've also seen deals on tv for 4k off sonatas (rebate x2)
but the ad i saw last sunday seems very nice, wish i hadnt thrown that away
#6159 of 8855 Re: Price Quoted and (NON)Buying experience (Hampton Roads, Virginia) [xav]
May 11, 2009 (4:06 pm)
Thank you very much xav. I have already pulled trigger for honda accord EX-L 4 Cyl. I wish you all good deals in the hunt.
BTW I am still receiving mails from Hyundai dealers that rebate got increased by 1000 which makes 3000 in total on 2009 sonata models. Looks they are also offering extra 300 to cover increase in sales tax(CA). Hope this info helps in your bargains.
#6160 of 8855 Rebate changes
May 11, 2009 (5:50 pm)
Just a note on that rebate increase. It's an increase to $3k on the normal rebate, but the loyalty rebate was lowered to $500. So a better deal if you don't have a Hyundai, the same if you're already an owner.
I'll be giving the dealer nearby offering double rebates a call tomorrow to see how this changes things, if at all.
#6161 of 8855 Towne Hyundai web site
May 11, 2009 (6:12 pm)
Towne recently changed their on-line information. They no longer show internet pricing...big mistake IMO.
They had some of the best prices around, usually beating Fitzmall, car for car. Sonata prices before factory rebates were always under invoice. Maybe they still are, but it will take a phone call to find out. Are they now going to enter the "buy today" or "buy at the end of the month game?"
#6162 of 8855 Manual Sonata 2009
May 13, 2009 (7:19 am)
Picked up a new manual Sonata with floors mats, cargo net 14K OTD. This figures 3K rebate only & I left the sales tax out.
#6163 of 8855 good price
May 13, 2009 (6:54 pm)
this is a wow price? where r u located?
#6164 of 8855 My Deal in Salt Lake City Utah
May 14, 2009 (10:49 pm)
Drove home with a 2.4L 4 cylinder Automatic 2009 Pearl White GLS PZEV Sonata with Equipment package #2 (power seats, trip computer, etc.) this evening. Here are the details of the transaction:
$15500+600 (package#2)+200 (white paint)=16300. (price includes $3000 rebate).
Taxes (6.85% in utah), Licenses, Doc fee ($300)=1650.
We also got the cargo net, mudguards, carpet floor mats and IPod cable included (that is about $260).
I should stress that we got exactly the car we wanted (white w/ package #2). We felt pretty good about the deal.
We've never owned a Hyundai but after trying out lots of cars (camry, accord, altima, outback, VW sportswagon) and doing a ton of research, it just seemed right.
We weren't planning on buying a car but my 1995 Acura Integra with only 96K miles was stolen then recovered but had been totally stripped and was a total loss. We decided to get a sedan as a back up to our existing aging sedan and once it bites the dust I'll get a little fun car like my Integra. So, in the meantime, I hope the Hyundai works out. According to the reviews, it should. Price sure was right. We thought we'd be spending about 8-10K more.
#6165 of 8855 Is it $3000...or $2000 rebate?
May 15, 2009 (9:32 am)
Edmunds is showing a rebate of $2000 from 05/01/09 to 06/01/09, but I've seen several mention that it is actually $3000? Can anyone confirm?