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Hyundai Sonata Prices Paid and Buying Experience

6609 messages,  Last post on Nov 27, 2009 at 1:06 PM

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What is this discussion about? Hyundai Sonata, Sedan


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#5876 of 6609
Re: Purchased 2009 Hyundai Sonata GLS 4CYL Auto [Yitian] by vballny23
Dec 23, 2008 (5:32 am)
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Replying to: Yitian (Dec 22, 2008 4:01 pm)

he mentioned to me when we first started negotiating that there was a $750 hidden dealer rebate from Hyundai that he passed along to me. Not sure how accurate that is. We dealt with the manager for most of the negotiation. His first price of $16,900 + $395 = $17,295 was pretty good and after 10 minutes of going back and forth he came down to $16,600 + $395 fee = $16,995. We were going to walk out (which they never will let you do) and he finally relented to my offer of $16,500 including everything but TTL. The only qualification was we had to take car that day which was fine. The price was about $500 less then the next best quote. I don't know if they made any profit on the car, but they wanted it off the lot that day since the clearly were paying Hyundai interest on the car the longer the car stayed on the lot.
#5877 of 6609
Re: Purchased 2009 Hyundai Sonata GLS 4CYL Auto [vballny23] by investingdad
Dec 23, 2008 (5:42 am)
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Replying to: vballny23 (Dec 23, 2008 5:32 am)

Would you sell a car and not make money on it?
 
Of course they made a profit.
 
I would encourage people looking for a Sonata (or any new car) to negotiate the whole thing via email and never even bother to go to the dealer other than for a test drive to figure out what you want.
 
I had two opening offers on the 09 Sonata GLS 5MT of:
- 15998
- 15889
 
That's with NO negotiating. Here's a listing of ALL internet prices from the one dealer that I started with:
 
Year Sonata Trim Full MSRP Internet Price
2009 GLS 5 SPEED MT $19,145 $15,889
2009 GLS 5 SPEED AT $20,345 $17,023
2009 GLS - V6 5 SPEED AT $22,895 $19,433
2009 SE 5 SPEED MT $22,495 $18,838
2009 SE - V6 5 SPEED AT $24,495 $20,708
2009 Limited 5 SPEED AT $24,995 $20,934
2009 Limited-V6 5 SPEED AT $26,995 $22,784
 
The internet prices is everything except Tax & Tags. No other fees are applied. Keep in mind these are the prices they started with w/o any prompting from me other than a request for costs.
 
Personally, I think going into the dealership to negotiate in the year 2008 is a waste of time.
#5878 of 6609
Re: Purchased 2009 Hyundai Sonata GLS 4CYL Auto [investingdad] by vballny23
Dec 23, 2008 (6:08 am)
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Replying to: investingdad (Dec 23, 2008 5:42 am)

actually, investingdad, I respectfully disagree with you. As I am sure you are aware, the longer a car stays on the lot, the more the dealership has to pay back to Hyundai. So, in essence, they are losing money each day the car stays on the lot. If they have 10 cars that are all configured the same, I guarantee they will take a loss on the car (selling below cost to them) to save them money in the long term. Plus, they all have quotas and if the dealership sells a certain # of cars each month, the owner of the dealership gets something like a 100K bonus...so my point is, and I am not the first to day this, there are times a dealership will sell a car and not make any money.
 
As far as negotiating over email. I agree 100% with you that it saves time and allows a buyer to gather more offers as opposed to driving around to 10 dealerships. The one caveat is when negotiating over email, you never know what kind of fees they are going to tag on just when you are ready to buy the car at the dealership. Their goal is to get you into their dealership.
 
Lastly, I feel this is the best time to go buy a car. It is the end of the month, the end of the year and cars are just sitting on the lot and rebates are all over the place.
#5879 of 6609
Proof dealerships do take losses on cars... by vballny23
Dec 23, 2008 (6:53 am)
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Here is an email I received from a Long Island Hyundai dealership when I quoted a rate of $16,660 + TTL for a 2009 Hyundai GLS 4 CYL Auto. (I actually bought the car for $16,500).
 
I've spoken with my managers and the offer from the Queens dealer is not possible
unless they are taking over $1000 in actual loss on the car. The only other way they are doing it is to hit you with some undisclosed fees once you get there. They may figure that you went all the way there why not just take the car. We don't deal that way but I know of many that do. If I were you I'd have a buyers order written and faxed to you as binding proof that it's a real price. They will in all likelyhood ask for a deposit. If you want to get that price you should give them one stating that it's totally refundable at your request. (State law says they must refund at your request). I am not able to meet, muchless beat that price. Let me know how it works out. It is, qute simply, not a price that any responsible dealer with integrity would make.
#5880 of 6609
by investingdad
Dec 23, 2008 (7:07 am)
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And how long would you say the 2009 models have been sitting on the lots?
 
As for the extra fees...that's the beauty of email. Everything is in writing. So when they offer you X and state no additional fees, they've already put it in writing.
#5881 of 6609
Re: [investingdad] by vballny23
Dec 23, 2008 (7:32 am)
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Replying to: investingdad (Dec 23, 2008 7:07 am)

The car we purchased had been on the lot since August 27, 2008. I could be wrong, but I believe the 2009 Hyundai Sonata hit the dealerships late spring/early summer. From what I understand they pay interest back to Hyundai not by day, but in blocks of time. For example, if its on the lot for 1 month, they pay X. if its 8 weeks, they pay Y. I do not know the specifics of that but my assumption (since they made us take the car that day (12/21) was they wanted to car off the lot for sure by December 27, 2008.
 
I agree that you should get everything in writing and bring it with you once you agree upon a price. That being said, I have read countless messages on these forums here where even with a quote in writing, they still try to screw you. In the end, we have the power to walk away, which is the last thing they want to see, especially in this market.
#5882 of 6609
Re: [vballny23] by bhmr59
Dec 23, 2008 (8:04 am)
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Replying to: vballny23 (Dec 23, 2008 7:32 am)

You got a good price but could have done better via the internet.
 
Towne Hyundai in NJ for the month of December--not just the end of the month--has been offering Sonatas at $1850 below invoice. Then you take off the rebate. They do add a doc fee of $249, which they include in their price quote. A GLS 4cyl, A/T has an invoice of $19751 according to edmunds. Towne's price would be $16,150 plus tax & registration.
 
No claims of end of the month special...you've gotta buy today for this price...or any of that other phoney stuff.
#5883 of 6609
Re: [bhmr59] by vballny23
Dec 23, 2008 (8:17 am)
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Replying to: bhmr59 (Dec 23, 2008 8:04 am)

Keep in mind that my car also had the floor mats which i think are about $75. So, in essence the deal you mentioned would be about $275 less then what I paid. Did you buy the car for $16,150? My deal here on Long Island was $500 less then any of the multiple dealers I contacted here would touch, so I am happy. It wouldn't be worth it to drive to Jersey to save $4.50 a month (we financed $10,000) for 60 months, but that is a great deal they are offering.
#5884 of 6609
Re: [bhmr59] by investingdad
Dec 23, 2008 (8:22 am)
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Replying to: bhmr59 (Dec 23, 2008 8:04 am)

It's worth noting that the 2009 GLS, 5MT that I got was $16230 including tax and tags. That makes the quoted price roughly $15050 plus tax and tags. The additional savings came from a dealer only promotion that amounted to another $950 off of the internet price of $15998 that they had given me. So...
 
15998
-950
-------
15050
+950tax
+200tags
-----------
16200
 
...and that included their overpriced, profit padding floor and trunk mats.
#5885 of 6609
Re: Purchased 2009 Hyundai Sonata GLS 4CYL Auto [vballny23] by jack47
Dec 23, 2008 (8:23 am)
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Replying to: vballny23 (Dec 23, 2008 5:32 am)

Among other things the doc fee of $395 is just about all profit. A number of states (eg, NY, cap the doc fee at $50).
 
The dealer does not pay interest to Hyundai for the cars on its lot...it pays the loan interest to a bank...for which, Hyundai, like all car companies, returns this interest to the dealer in the form of a "holdback".
 
I paid $16,036 plus a $169 doc fee.and $45 tire fee and tags. 2009 GLS I4 A with flloor mats and lifetime oil changes. Black with grey interior. Great car for the money...though the rear suspension is a little tight...but, no problem.

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