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Hyundai Sonata Prices Paid and Buying Experience

6609 messages,  Last post on Nov 27, 2009 at 1:06 PM

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What is this discussion about? Hyundai Sonata, Sedan


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#5762 of 6609
2007 Sonata GLS by marys236
Oct 11, 2008 (3:04 pm)
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Is this the right place to ask about prices for used Sonatas? I'm looking at a 2007 Sonata GLS 4cyl, auto., 37k miles, sunroof, power drivers seat, at a Hyundai dealership. The dealer has it listed on their website for $11,995, which seems like a good price. It would still have about 23k left on the warranty, which is nice. I'm wondering if there's any room to negotiate the price down further. I test drove it today, and they tried to tell me the price was $14k. I had no intention of buying the car today anyway, so I left and told them I'd call next week, but I'm assuming I can get the car for what they have listed on the website, which is below TMV. It's a former rental car.
#5763 of 6609
Re: 2007 Sonata GLS [marys236] by backy
Oct 11, 2008 (8:37 pm)
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Replying to: marys236 (Oct 11, 2008 3:04 pm)

I test drove it today, and they tried to tell me the price was $14k.
 
That is a big red flag for dealing with that dealer. If they advertise a price on their web site, and there are no exceptions e.g. "price good only until XX date", then they should honor it. Did you talk to the Internet sales rep? Sometimes there are special prices on the Web just for Internet shoppers.
#5764 of 6609
Re: 2007 Sonata GLS [backy] by marys236
Oct 12, 2008 (2:26 am)
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Replying to: backy (Oct 11, 2008 8:37 pm)

Did you talk to the Internet sales rep?
 
No, when I went, I just wanted to look at a Sonata. I had never driven a Sonata, and wasn't even sure it was something I wanted, but I liked it more than I thought I would. I had not printed out the internet listing on the car, and they had several used Sonatas at different prices, so I wasn't sure that the car I test drove was the one they had listed at $11,995, until I verified the stock numbers when I got home. I can always go through the internet sales dept. if I have to.
 
I'm just wondering if I can negotiate down lower than $11,995. If it's listed for that on the website, it seems as if I should offer less. I'm not very good at buying used cars, I hate negotiating.
#5765 of 6609
Re: Bought my '09 Sonata V6, LTD, Nav, Floor Mats.... [themerg] by beeney
Oct 12, 2008 (9:38 am)
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Replying to: themerg (Oct 09, 2008 3:48 am)

If Edmunds really did reflect the prices being paid they would not be showing every sale for the same vehicle at different zip codes at being right about invoice. Numerous buyers on this site and others have indicated they are buying well below invoice in areas all around the country. They may be geographical pockets where dealers, for what ever reason, can't or won't deal much below invoice but that is why Edmunds asks for a zip code because they claim there TMV pricing is specific to that area. Fact is it isn't. Edmunds is a good site for many things but there TMV pricing is not one of them.
The buying public is much more sophisticated now than it used to be.
It is very very rare that someone walks in and pays MSRP for a vehicle. That went out years and years ago when all the rebates and incentives hit. You can even get the invoice price at any of the car manufacurers web sites. Accurate pricing information is all over the web, books, magazines etc. Edmunds pricing is accurate to the extent it gives you MSRP and invoice prices as do hundreds of other places including the dealers but it is not accurate, as they claim, in showing what people in a given geographical area are really paying.
Once again this is evidenced by the numerous people paying below invoice all across the country and you will not find anyplace that Edmunds TMV pricing reflects that. If your just looking for what invoicing pricing is on your vehicle it is ok. But do not trust there claimed "actual buying experience"
#5766 of 6609
Re: 2007 Sonata GLS [marys236] by backy
Oct 12, 2008 (9:42 am)
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Replying to: marys236 (Oct 12, 2008 2:26 am)

You can always try negotiating a lower price. It's not like car sales are jumping through the roof right now. Get the KBB and Edmunds.com TMV pricing for the car to see how close the dealer's price is to those. Based on research I did over the past few weeks (I was considering a used Sonata), $12k is a pretty good price for that kind of car. But don't let that stop you from trying for a lower price. You might try for example to offer to buy the car RIGHT NOW for $11k, see what they say. Also check the tire tread and maintenance as I recommended on a different discussion, as those could be used as negotiating points ("Gee, I'll have to spend $500 on new tires right away" or "I'll have to get the 30k servicing right away, and that costs a few hundred bucks.") Maybe they would lower the price or throw new tires and/or the 30k service into the deal, if those are needed. If you aren't comfortable negotiating, either go in prepared to pay full price or bring someone you trust with you who is good at negotiating.
#5767 of 6609
Re: Bought my '09 Sonata V6, LTD, Nav, Floor Mats.... [beeney] by backy
Oct 12, 2008 (9:48 am)
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Replying to: beeney (Oct 12, 2008 9:38 am)

Once again this is evidenced by the numerous people paying below invoice all across the country and you will not find anyplace that Edmunds TMV pricing reflects that.
 
Sure it does. Do you think everyone gets $5000 off a new Sonata, or even gets one below invoice? Heck no. Some buyers do their homework, check prices paid discussions like this one etc., do a lot of research on what deals can be had in their local area and even outside of it, and work and work for the lowest possible price. Others see an ad in the paper for a Sonata for "only" $16,995 and say, "Look, honey, the Sonata is a real nice car and is only $17k, much less than the Accord we looked at last week. Let's go check it out." So they go in and like the car and think $17k is a good deal for a car like that (maybe they paid $20k for their current car a few years ago and it isn't nearly as nice as the Sonata), so they buy a Sonata for right around invoice. Other people don't even get invoice--they think $500 above invoice is a good deal. And then there's those who get well below invoice. The price figures on Edmunds.com reflect an average of what all people are paying for Sonatas--not the best price that can be had on a Sonata.
#5768 of 6609
Re: Bought my '09 Sonata V6, LTD, Nav, Floor Mats.... [backy] by themerg
Oct 12, 2008 (5:14 pm)
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Replying to: backy (Oct 12, 2008 9:48 am)

Thank you. My point exactly.
 
Also, beeny, you include rebates as how people pay below invoice, but if you look at the TMV price it is actually computed at first without rebates and then show after rebates are applied. The price people are paying before rebates on average is actually above invoice.
 
Once again, I would say that people posting on this site are the exception to the rule regarding your informed consumer. Although a lot of people may be posting here, there are a heck of a lot more who aren't.
 
- Merg
#5769 of 6609
Re: Bought my '09 Sonata V6, LTD, Nav, Floor Mats.... [themerg] by moocow1
Oct 13, 2008 (9:33 am)
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Replying to: themerg (Oct 12, 2008 5:14 pm)

Generally there are two types of people here. People who are cheap and people who are hardcore. In a prices thread...guess who's going to be here? We are truly the bargain hunters of the world. Only the joe six-packs would go shopping without getting information first. But they will waste thousands on an overpriced buy.
#5770 of 6609
Re: Bought my '09 Sonata V6, LTD, Nav, Floor Mats.... [moocow1] by themerg
Oct 13, 2008 (12:19 pm)
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Replying to: moocow1 (Oct 13, 2008 9:33 am)

Once again, my point. There are more joe six-packs out there than the other kinds.
 
- Merg
#5771 of 6609
Sonata Ltd 4cyl pricing by tarkov
Oct 14, 2008 (9:32 am)
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Hello all. I'm new to this board, and am looking for advice. I've been receiving quotes for:
 
2009 Sonata Ltd 4cyl w/ Bluetooth
 
So far, the best OTD price I've received is $23,414.91 (includes 7% sales tax and $2,000 rebate). What do you think? I'm in Indianapolis, IN, thanks.

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