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Hyundai Sonata Prices Paid and Buying Experience

6609 messages,  Last post on Nov 27, 2009 at 1:06 PM

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What is this discussion about? Hyundai Sonata, Sedan


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#5756 of 6609
Re: 2009 sonata gls $16,990 ... Bob Dunn Ford Hyundai, Lee [backy] by shorinji
Oct 08, 2008 (6:27 pm)
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Replying to: backy (Oct 08, 2008 3:25 pm)

Hey guys, how did I do on this one?
 
2009 Sonata GLS w/ Automatic transmission, no other options.
Sale price 15.6, OTD 17.4 (TTL).
 
Did I get screwed?
#5757 of 6609
Re: 2009 sonata gls $16,990 ... Bob Dunn Ford Hyundai, Lee [girlething] by alamocity
Oct 08, 2008 (10:07 pm)
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Replying to: girlething (Oct 08, 2008 12:55 pm)

Great question but you might want to consider posting it on the smart shopper board as they have a topic titled buying a car during the credit crunch. Just a friendly suggestion
#5758 of 6609
Re: Bought my '09 Sonata V6, LTD, Nav, Floor Mats.... [beeney] by themerg
Oct 09, 2008 (3:48 am)
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Replying to: beeney (Oct 08, 2008 10:20 am)

I have to disagree with you there. Edmunds TMV reflects the prices that people across the country are paying for the vehicle, true. I don't think this forum is more accurate. People using this forum are probably more internet savvy and conscientious customers than your typical buyer. I would assume that most buyers out there don't base how much to pay for a vehicle based on invoice and work off of MSRP. Thus, that is why the TMV price is above invoice when people on this forum routinely post purchase prices below invoice.
 
- Merg
#5759 of 6609
Re: Should I??? [moocow1] by themerg
Oct 09, 2008 (3:53 am)
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Replying to: moocow1 (Oct 07, 2008 11:26 am)

Don't know where you live, but every dealer I've checked out around here in VA all list their Internet Price without the processing fee and destination charge (the one exception is FitzMall, which has no processing fee and includes freight in their price). They all have a disclaimer at the bottom of the web page stating such. What I find a little sleazy though is that the MSRP price they all list for their vehicles includes the destination charge, thus making the difference between the MSRP and Internet price that much more.
 
- Merg
#5760 of 6609
Re: Should I??? [moocow1] by samadams3
Oct 09, 2008 (5:20 am)
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Replying to: moocow1 (Oct 07, 2008 11:26 am)

We got a 5 speed Automatic - no extras. Did get mats,mud guards and cargo net included.
so BEFORE taxes the OTD cost is $15.3. We did get owner loyalty and $2000 rebate included. (All Sonatas have the $2000 rebate for 2009 and for 2008 Sonata its $3000)
We are going to be taxed on Fairfax MSRP rate of $17.395 for this car which will be 7% $1217.65 so for a car that costs $20.000 MSRP and paying a total of $16.5 for this car is a deal indeed. I could not find anyone anywhere that could come close to this price for a 2009 automatic. Even other dealerships told me that Fairfax must get extra 'incentives' from Hyundai as they sell the most cars in the area. Perhaps they don't make much money off the internet price, but they are selling their cars. It was the easiest purchase of a car no hassling and no harassing to get the extra options. I would definitely go back there again. We were done in 1 1/2 hours. It was worth the journey from NJ.
#5761 of 6609
Re: Should I??? [samadams3] by jfritsch
Oct 10, 2008 (4:41 am)
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Replying to: samadams3 (Oct 09, 2008 5:20 am)

Edmunds TMV is of limited use sometimes. I don't know how they calculate it, and numerous prices paid forums were posting prices paid well under it, especially for trucks/suv's the last few years, if you relied on TMV and just shot for that, you may have left 1000's on the table.
 
Avoid psychological warm fuzzys (like TMV) etc, arbitrarily assuring you you weren't screwed. The lowest price you can get out of 10-20 dealers via email last week of the month is the lowest you can get.
 
Even nada and nada.com book trade in prices on used cars are suspect as many states base yearly car taxes and such on it and it is suspected of being arbitrarily high.
 
Price:
For those who need targets, a 20000 msrp 2007 sonata gls has a kbb trade in value of about $12000, about the same from other sources. Add about 20% to the trade in of a used one for a new 08 and about 35-40% for a new 09 (2 years depreciation)
 
Puts you about 16000+/- for a new 09 Sonata. This is around the number you want 10-20 dealers via email to meet or try to aggressively beat (with all dealer doc fees and such). This formula holds for about 95% of production autos. Hyundai has aggressive promotions in some eastern (eg VA, NY) and western parts of the country and some of you will be more successful than others on this particular vehicle.
 
Financing:
Aggressively shop financing options and know your monthly payment to expect as you can easily leave $2000 or more on the table there over 4 or 5 years and waste your time trying to squeeze $100 off the price or equivalent in oil changes, floormats etc out of some manager.
 
Extended Warranty/Service agreements.
Avoid obviously buying an extended warranty on a Hyundai. For other makes with a 36000 mi bumper to bumper and 60000 mi powertrain warranty about $800 is what you want for a 7yr/100k mi bumper to bumper FACTORY extension on an average sedan. For bigger vehicles with 4wd, navi, reverse sensors etc we're talking about $1100 or so. Avoid being taken for $1800-2000 for these in the finance office. Avoid aftermarket warranties from unknown warranty companies.
 
Add ons:
Paint sealant, wheel locks, pinstripes, undercoat, fabric guard have a total dealer cost of $200 more or less if all on the same car. Avoid paying for any of it.
 
Good luck
--jjf
#5762 of 6609
2007 Sonata GLS by marys236
Oct 11, 2008 (3:04 pm)
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Is this the right place to ask about prices for used Sonatas? I'm looking at a 2007 Sonata GLS 4cyl, auto., 37k miles, sunroof, power drivers seat, at a Hyundai dealership. The dealer has it listed on their website for $11,995, which seems like a good price. It would still have about 23k left on the warranty, which is nice. I'm wondering if there's any room to negotiate the price down further. I test drove it today, and they tried to tell me the price was $14k. I had no intention of buying the car today anyway, so I left and told them I'd call next week, but I'm assuming I can get the car for what they have listed on the website, which is below TMV. It's a former rental car.
#5763 of 6609
Re: 2007 Sonata GLS [marys236] by backy
Oct 11, 2008 (8:37 pm)
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Replying to: marys236 (Oct 11, 2008 3:04 pm)

I test drove it today, and they tried to tell me the price was $14k.
 
That is a big red flag for dealing with that dealer. If they advertise a price on their web site, and there are no exceptions e.g. "price good only until XX date", then they should honor it. Did you talk to the Internet sales rep? Sometimes there are special prices on the Web just for Internet shoppers.
#5764 of 6609
Re: 2007 Sonata GLS [backy] by marys236
Oct 12, 2008 (2:26 am)
Reply

Replying to: backy (Oct 11, 2008 8:37 pm)

Did you talk to the Internet sales rep?
 
No, when I went, I just wanted to look at a Sonata. I had never driven a Sonata, and wasn't even sure it was something I wanted, but I liked it more than I thought I would. I had not printed out the internet listing on the car, and they had several used Sonatas at different prices, so I wasn't sure that the car I test drove was the one they had listed at $11,995, until I verified the stock numbers when I got home. I can always go through the internet sales dept. if I have to.
 
I'm just wondering if I can negotiate down lower than $11,995. If it's listed for that on the website, it seems as if I should offer less. I'm not very good at buying used cars, I hate negotiating.
#5765 of 6609
Re: Bought my '09 Sonata V6, LTD, Nav, Floor Mats.... [themerg] by beeney
Oct 12, 2008 (9:38 am)
Reply

Replying to: themerg (Oct 09, 2008 3:48 am)

If Edmunds really did reflect the prices being paid they would not be showing every sale for the same vehicle at different zip codes at being right about invoice. Numerous buyers on this site and others have indicated they are buying well below invoice in areas all around the country. They may be geographical pockets where dealers, for what ever reason, can't or won't deal much below invoice but that is why Edmunds asks for a zip code because they claim there TMV pricing is specific to that area. Fact is it isn't. Edmunds is a good site for many things but there TMV pricing is not one of them.
The buying public is much more sophisticated now than it used to be.
It is very very rare that someone walks in and pays MSRP for a vehicle. That went out years and years ago when all the rebates and incentives hit. You can even get the invoice price at any of the car manufacurers web sites. Accurate pricing information is all over the web, books, magazines etc. Edmunds pricing is accurate to the extent it gives you MSRP and invoice prices as do hundreds of other places including the dealers but it is not accurate, as they claim, in showing what people in a given geographical area are really paying.
Once again this is evidenced by the numerous people paying below invoice all across the country and you will not find anyplace that Edmunds TMV pricing reflects that. If your just looking for what invoicing pricing is on your vehicle it is ok. But do not trust there claimed "actual buying experience"

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