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Prices Paid: Buying & Leasing Experiences Hyundai Sonata Prices Paid and Buying Experience
6610 messages, Last post on Dec 03, 2009 at 8:47 PM
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Those who were waiting for rebates to increase on the Sonata.... they didn't. Same as for May it appears (I didn't check all states). But it looks like at least some dealers have noticed that demand for the Sonata has increased.... up 12% in May from last year. For example, Towne Hyundai (NJ) has increased its Internet pricing on the 2009 Sonata by about $300--it's now $1800 under invoice instead of $2101 (before rebates).
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Replying to: backy (Jun 05, 2008 4:27 pm) I really wish they would stop that. I can't believe Hyundai lets them get away with undercutting the other dealers across the country. |
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Replying to: 2002slt (Jun 05, 2008 4:48 pm)
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Replying to: moocow1 (Jun 05, 2008 5:03 pm) 
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Replying to: 2002slt (Jun 05, 2008 4:48 pm) What you are proposing is the same concept as requiring all dealers to sell at full MSRP. Did you pay MSRP, less any rebate, or did you check around or negotiate to get the best price possible? Pricing can be regional...even the factory rebates can vary from one state to another. Used car pricing guides, such as N.A.D.A. print several regional editions.
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I really wonder how this Towne Hyundai everyone here is talking about makes any money? $2,000 under invoice? Seriously, how do they pay their sales people a decent commission and keep the doors open to the dealership with those prices. I mean what's the most they're making on a car, net profit of a couple of hundred dollars? I just don't get it. Are they doing some kind of outrageous volume or something? I know the economy is tough but those prices are ridiculously low regardless. As demand for Hyundai products continues to increase I suspect Hyundai dealerships will stop this bottom feeder type of pricing. All it does is cheapen the image of the brand and absolutely kill resale value. Everyone complains about Hyundai's horrible resale value, but it's never going to get any better if everyone expects to buy one for thousands under invoice. You don't think MINI has one of the best resale values in the business by offloading their cars to the lowest bidder. You're lucky if you get $500 off the price of a new MINI. I'm not saying Hyundai dealerships need to be that extreme, but I seriously hope they toughen up on their prices. Car dealerships deserve to earn profit too you know.
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Replying to: dgs4 (Jun 05, 2008 6:08 pm) |
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Replying to: dgs4 (Jun 05, 2008 6:08 pm) We're 100 miles away in CT & after confirming prices bought an '07 Sonata SE within a week. For $5400 under MSRP, I don't shive a git about resale when the common definition of resale is measured against MSRP. We saved $5400 from retail, about $4400 from invoice (would have to check exact figures at my office). I saw 1 year old Sonatas at the local dealer lot with an advertised price over $1K higher than we paid new. Towne & Fitz are apparantly very high volume dealers and must get great factory incentives based upon their volumes. I don't care how/where they make their money, as long as treat the customer right, which I can say Towne does (never dealt with Fitz). They have been offering this type of pricing (varies from month to month depending on rebates & incentives to dealer) for at least 2 years, based on what the guy from NJ told me in the parking lot 16 months ago. The employees must do OK, as the salesman I know has been there since before we bought. Again, this is internet pricing. If you look at their local ads on their web site you will see more traditional pricing. If the internet pricing allows them to sell an extra (?) cars per month (100?, 200?), it's got to be profitable.
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Replying to: bhmr59 (Jun 05, 2008 7:51 pm) Non-luxury dealers have not really made much off new cars sales since the advent of the internet. Just enough to pay the light bills---the real money is in used cars and the back shop.
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Replying to: dgs4 (Jun 05, 2008 6:08 pm) And btw m6user, I must be terrible then because I never trade in and always pay cash(Although someday I might take a 0-0.9% deal) Dealer's never make an extra penny off me on that. |
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