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Prices Paid: Buying & Leasing Experiences Honda Accord Prices Paid and Buying Experience
24568 messages, Last post on Dec 07, 2009 at 10:44 AM
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Replying to: reechz (Jan 20, 2009 12:53 pm) 2009 Honda Accord LX Sedan automatic *New prices as of Dec 11 2008 MSRP $22375 Dealer Cost $ 20608 (includes $250 advertising fund that ALL dealers on Long Island factor into their cost) Factor to Dealer Marketing Support $750 Adjusted Dealer Cost $19858 What is wrong with this picture? Edmund's has not reflected this so called increase. Nor did Edmund's mention that the marketing support(advertising?) is now only $250. Is this for real or are they just upping the price. BTW, they know that I have been researching on Edmund's. So, it is easily verifiable. I don't get it. Thoughts? My patience is starting to wear. I HATE being jerked around! Thanks!
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Replying to: kiml4 (Jan 20, 2009 1:55 pm)  You do understand that the dealer makes ZERO profit from the destination charge. In fact dealers pay the same $670.00 that consumers pay. The other thing you mention, marketing support is indeed mentioned by Edmunds: "The invoice price does not include any fees that may be charged by the manufacturer to dealers in a particular area of the country, such as local advertising fees, dealer association fees, or docking and storage fees. Edmunds.com does not track or provide such local fees. If a local fee appears on the invoice, it is an actual cost that the dealer paid to the manufacturer when buying the vehicle. In other cases dealers may choose to write in their own ad fees on the consumer sales contract. However, in either case these local fees are a part of the dealer's cost of doing business." source: Edmunds NOTE ABOUT ADVERTISING FEE'S If the co-op advertising fee on Long Island is $250.00 and it appears on the invoice from the factory, you would have to adjuste you stated offer of invoice minus the $750.00 dealer cash, to: $19723.00. Remember, thats using your own words. 
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Replying to: mikefm58 (Jan 19, 2009 6:21 am)  I just like to have everything bottom-lined. I'm sick of the game. Played it one to many times. But, at least YOU understood what I was getting at. Exactly what you have written is what I offered. However, it seems that my offer differs from others in this forum. There are a few different invoice prices that are not what I am seeing on the Edmund's car pricing site. I did end up offering $18,810. (rounded up a couple of dollars) which was not completely accepted. They suggested we discuss this further, etc. Thanks again! I'll reply back once I have the final OTD price! |
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Replying to: mplshondadlr (Jan 20, 2009 3:22 pm) It appears from your username that you are a Honda dealer. While I appreciate the fact that you took the time to write, there are a couple of discrepencies in your statements. First, Edmunds base invoice for a 2009 Accord LX is $19,553, not $20,223. Therefore, if you subtract the $750 marketing support, the total that I was asking was $18,810 (rounded up-actually it is $18,803). You are correct that by going with invoice alone I did not include dest charge. In my many Honda experiences, that has always been included. Unless they put it into the backend and I completely missed it while evaluating the figures. It is possible. Second, my greatest concern at this moment is that the dealership is telling me that all of a sudden (in the midst of negotiations) the 2009 Accords increased in price as of December 11, 2008 and that there was a $250 ad fee. Today was the very first that I have heard that one and I have been communicating with them since before the holidays! Edmund's does not indicate any of this whatsoever. In fact, the dollars shown through Edmund's pricing MSRP and invoice are completely different than that of this particular dealer. Also, none of the other dealers mentioned this increase either. This, I find very odd. So, I thank you for your enlightening information. But, I do need to do a little more questioning and researching before I feel comfortable enough to purchase or lease another Accord. Best regards to you. |
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Replying to: kim100 (Jan 20, 2009 7:39 pm) That's exactly what I would do as well. After doing my extensive research to determine the invoice price, the dealer tells me, "Edmunds is wrong, there was a price increase a month ago", the net of that would gaurantee I would not buy until I had a chance to research that. I'm not saying the dealer is right or wrong, but it's information that I would have to check out first. If they're right, then I'd adjust my offer, but if they're wrong and it was just a line of crap to increase the price, I'd move on to another dealer.
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Replying to: mikefm58 (Jan 21, 2009 5:40 am) Shouldn't matter to you regardless. I think that $18,800 is too low an offer for the LX, if you are not adding on the destination charge- which is legit, (but of course negotiable), based on numbers I have seen (I am still checking pricing on-line at various boards even though I already bought my car). With the dest charge, you'd be around $19,500 which makes a bit more sense, give or take a couple of hundred buck). If you are looking at $18,800 (and that does factor in the dest charge, than you are offering around $18,100 for the car - I don't see how anyone is going to sell at that price..) However, you have a price that you want to pay ($18,800), than offer it. If they accept, great. If not, and you don't want to increase it; there are many other dealers on L.I. and, for that matter, many other brands of cars . I would suggest however, that you look at the LX-P... a few add'l bells and whistles and the dealers might be willing to be more malleable- |
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Replying to: kim100 (Jan 20, 2009 7:39 pm) Honda did indeed raise the prices on all Accords across the board (it would have been nice if someone told me!!!). For example, Edmunds still shows the MSRP for the 2009 Accord LX at $22225.00 but if you look at Honda's web site, you'll find the MSRP is now $22375.00 (after adding the ever-present destination charge). This got me up and out of my chair to check my own invoice vs. MSRP on a recent shipment from the factory. I found a 2009 LX which has been on the lot for eight days. I pulled the invoice and found the invoice price increased $200.00 while the MSRP went up $150.00  In the last 30 days I was aware that Honda raised invoice and MSRP on the Fit and the Civic but I was unaware the Accords were involved in the increase. So, I have checked MSRP from Honda vs. what I have and there was a $150.00 across the board increase in MSRP and $200.00 across the board increase in invoice. Further research on my part shows EVERY new Honda had a price increase CRV's went up $150.00 ($200.00 invoice), Elements up $100.00 ETC.... My advice to you is make sure the car you're looking has the MSRP of $22225.00 and not the new $22375.00. That invoice will be $200.00 less then the current one. The advertising fee; you have to pay it. As stated in previous post it is a LEGIT charge. Now I get to go correct everyones price book. Great another all day task! |
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Replying to: kim100 (Jan 20, 2009 7:39 pm) A couple things: 1) In today's business climate, I simply cannot believe that a car manufacturer would raise the prices of its cars to dealers, without a corresponding increase in rebates/givebacks/whatever. So technically Honda may have raised the "price" of the Accord, but the dealer isn't paying a dime more, net-net. In fact, interest rates have come down, and this is the worst car-buying market in years, and manufacturers have huge inventories, so if anything, the dealers are paying less. Just another dealer game to make you feel good about buying. Sorry to be so cynical. 2) Don't get caught up in the rebate/holdback/bonus/cashback game. That's the game the dealers want you to play, and they have the home field advantage. It's just a psychological tactic they're trained to play to make you feel comfortable signing on the dotted line(s). If they know you're playing that game right along with you, they can wear you down, beat you down, then they have the upper hand. And don't play the "monthly payment" game either. Remember that not only is the "dealer invoice" not a true indication of the net cost to the dealer of a car, but that we as consumers (no matter how good we are at Googling) can never know how much a dealer actually makes on a car. So the only thing that should matter to us as consumers is the bottom line. I don't care how the dealer gets to the number, I just want the best number, and I need a high degree of confidence that no other fees will be thrown in there at the last minute to increase the "out the door" price. And I make sure that the the dealer knows that I will walk away from the deal if the numbers are off at all. So first, decide exactly what car you want, what trim level, what accessories, warranties, etc. Wait til the end of the month then call around to all the dealers within a reasonable distance and say "I'm buying a blue Accord EXL (or whatever) by the end of the month and I'm going to buy it from the dealer who gives me the best price by the close of business on [the day before the last day of the month], so I need to speak to someone who can give me your dealership's very best price." It turned out that the best price I got, almost $1,000 lower than the next best price, was from a dealer that was mentioned on this Board. I hope this helps! Good luck.
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Replying to: nexofa (Jan 21, 2009 11:37 am) Each of your points were very clear and concise. I, too, agree with #1 which is why I was questioning it. With #2, after reading and learning about the "art of negotiating" I never truly looked at it from the other side. Of course the dealers know that we are researching (most of us anyway). You put this in great perspective for me. And, most importantly, since this is not an "emotional" decision for me. One in which I don't mind walking away from, I will take your advice and rework my own numbers and start from the beginning with each dealer. I thank you for your time in writing and explaining this information to me. It is greatly appreciated and extremely useful. Once a deal is struck I will write again to let you know how I made out. The only thing I need to remember is that patience is a virtue Thanks again! |
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Hi - This is what I paid for my 2009 Honda Accord EX-L 6 cyl w/navi: $26,900 including destination fee. I bought it at Brewster Honda in NY. Used the link on this site to get in touch with their internet sales person and made the deal via emails. The salesperson is even delivering the car to me today so I don't have to drive an hour round trip to pick it up.
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