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Audi A4 Prices Paid and Buying Experience

1542 messages,  Last post on Dec 06, 2009 at 6:33 PM

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What is this discussion about? Audi A4, Sedan


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#1375 of 1542
Offer on A4 Avant Prem. Plus by robsibis
Jul 29, 2009 (6:52 pm)
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I have an offer for the A4 Avant Premium Plus in black for $35,350 plus tax and tags. What do you think? Also can the ipod adapter be installed by the dealership? I have another offer for a premium for $34K even but I really would like the ipod adapter. Thanks.
#1376 of 1542
My deal: White A4 Prem+ & Nav package (SoCal) by alldubdee
Jul 29, 2009 (11:53 pm)
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Spent six plus hours at the dealership, but well worth it. I'm too tired to go grab the papers, but here's the skinny:
 
Car: 2009 White A4 2.0T Quattro
Packages/Options: Premium Plus Package, Navigation package, Exhaust Tips, Audi Care
Qualified for: Audi Loyalty Incentive (-1500), Clunkers (-4500)
Cash Price OTD (after discounts applied): 33,800
 
There was a clerical error where the dealership double-discounted the clunker. Though the signed contract says 30,040.00 (and is currently all I paid on the check), I do feel somewhat bad to not call myself out, considering their great service and effort to meet my budget. I will likely credit them back the missing balance, and hope for some good karma. A free car cover or MMI cable wouldn't hurt either.
 
For those still hunting for good '09 deals, I suggest moving quick. I had a hellish time finding inventory with the colors/options I wanted. Can anyone assess if I did a good job? It's my first new car, I hope I did well.
#1377 of 1542
Re: My deal: White A4 Prem+ & Nav package (SoCal) [alldubdee] by ghstudio
Jul 30, 2009 (8:47 am)
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Replying to: alldubdee (Jul 29, 2009 11:53 pm)

Invoice on your car was about $38400 (automatic) including audi care. I believe there is $2500 in marketing money, $1500 loyalty incentive and $4500 clunker money....for a total of $8500 off the price.
 
My local dealer offered to sell me a 2009 A4 for $800 over cost and that's with no bargaining on my part.
 
So....$38400+800 profit = $39,200 less all the incentive money puts me at $30,700 for your car. There's probably some administrative fee so I'll add in another $300 bringing it to $31000 plus tax.
 
but I don't have all the facts (manual/auto, accurate admin fee, etc. Adjust my calcs for your situation and then you'll know if you got a good deal or not.
 
Next time, ask here FIRST....
#1378 of 1542
Re: My deal: White A4 Prem+ & Nav package (SoCal) [ghstudio] by alldubdee
Jul 30, 2009 (9:43 am)
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Replying to: ghstudio (Jul 30, 2009 8:47 am)

Well, I assumed that the marketing money was already built into Edmund's TMV (Invoice 37,713 - TMV 35,549 = ~2200, I figured $300 profit was okay at the time). I did some legwork and was told that Audi doesn't really have a dealer holdback, so I also assumed the profit margin was a bit smaller than others already. I'm after a good deal, I have no qualms about letting someone make a little money for helping me out.
 
Out of curiosity, where are you located, and what specific car was being offered? At 31K + 11% ttl, your deal would put me at 34,410, just about in line with what I got. My A4 is an automatic, and according to Edmunds, a 6-speed quattro does not have the 2500 marketing support (I would have loved the 6-speed, but to pay ~2000 more seemed a bit ridiculous).
 
Thanks for the heads up, I definitely referred to this thread while working out my price. It took me forever to find a dealer who would entertain the Edmunds TMV ("their numbers are inaccurate" ), hence the six hour ordeal.
#1379 of 1542
Red A4 2.0T Prem+ by tmchan00
Jul 30, 2009 (10:21 pm)
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How much is marketing money for this model/combo? The posts here seem to mention $2500, but Edmunds says $2000. According to Edmunds, invoice is $33375, and TMV is $31647, which is more in line with $2000, i.e. about $300 profit. Thanks.
 
By the way, this is a 2009. Also, is the promotion of AFS paying for 2 months still on? Thanks a lot.
 
#1380 of 1542
09 Audi A4 quattro 2.0T premium plus by jimin327
Jul 31, 2009 (11:33 am)
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Signed a deal for Audi A4 quattro 2.0T Silver metallic with black interior, premium plus package.
 
I did not have any trade in's or loyalty rebate. Just the $2500 marketing support.
 
MSRP was $37,875
 
$30,737 + TTL
 
im in the philadelphia region.
#1381 of 1542
Re: 09 Audi A4 quattro 2.0T premium plus [jimin327] by tmchan00
Jul 31, 2009 (11:54 am)
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Replying to: jimin327 (Jul 31, 2009 11:33 am)

From Edmunds, your car's msrp is 38350, invoice 35725. With $2500 marketing support, dealer cost is 32225. How did you get it for 30737?
#1382 of 1542
Re: Red A4 2.0T Prem+ [tmchan00] by alldubdee
Jul 31, 2009 (11:55 am)
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Replying to: tmchan00 (Jul 30, 2009 10:21 pm)

I would go by whatever Edmunds has listed for your particular model/combo. From my experience, they are very accurate about the incentives, the actual TMV not so much. I shopped around the trims, and noticed some slight variations in incentives as well.
 
I did not finance, so I cannot offer any insight on AFS promotions.
#1383 of 1542
Re: 09 Audi A4 quattro 2.0T premium plus [jimin327] by alldubdee
Jul 31, 2009 (12:01 pm)
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Replying to: jimin327 (Jul 31, 2009 11:33 am)

At TMV minus the marketing support, sounds like you're ~100 off. If it were me and I felt they already made enough, I'd try to get them to throw in something small, like an accessory. When I tried pushing below the TMV, they pretty much stonewalled the conversation and walked away from the table for a while. When I said "just scratch off the exhaust tips," the salesman came back and looked willing to deal.
#1384 of 1542
Re: 09 Audi A4 quattro 2.0T premium plus [tmchan00] by jimin327
Jul 31, 2009 (1:34 pm)
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Replying to: tmchan00 (Jul 31, 2009 11:54 am)

I negotiated a ton with area dealers and their inventory. i couldnt find the exact specs i originally wanted so i compared dealer inventory to other dealer inventory and bargained from there. This particular dealer gave me a deal i couldn't refuse. No one else came close

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