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Audi A4 Prices Paid and Buying Experience

1536 messages,  Last post on Nov 24, 2009 at 12:37 PM

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What is this discussion about? Audi A4, Sedan


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#1047 of 1536
by jkozlow3
Nov 09, 2008 (11:44 am)
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I just signed a deal yesterday.
 
Some background:
 
Dealer A: Sales manager came down to $500 below national invoice/destination as listed on Edmunds for a Premium Plus he had on the lot. All dealers in Colorado charge non-negotiable dealer fees of $400-500, as they all claim that their invoice is $380 higher than the national numbers due to advertising fees, etc. I have seen copies of invoices from 2 dealers reflecting this. Total cap cost with dealer fees (before lease acquisition fees) came to right around the national invoice. Note that this car did not have any dealer installed accessories such as clear bra, etc (which many in my area seem to).
 
Dealer B: I had previously been working with the sales manager from this dealer and when I emailed him the deal from dealer A, he said that he could not beat it. He did not have the car I wanted (not the right color) on his lot and said that by the time he obtained it from another dealer (which apparently costs some money) that it would not be a profitable enough deal for him. This guy was very nice/easy to deal with and said to let him know if the deal fell through for some reason. At this point I knew I could not do much better on price.
 
Dealer C (my local dealer): I went down there yesterday before committing to buy from dealer A just to make sure I liked the car in silver. I gave the sales manager the cap cost I'd been quoted from dealer A. He beat it by $200. I then told him that the silver model on the lot that I wanted already had a clear bra on it (seems that every car on their lot did) and that I was not interested in paying for a clear bra. He said: then you get it for free. So total cap cost (before lease acquisition fees) came to around $200 below national invoice ($600 below the supposed Colorado invoice) after dealer fees, including a free clear bra. I thought this was pretty fair considering dealer B couldn't beat dealer A's price which was $200 more than I ended up paying in the end ($300+ more if you account for dealer cost on the bra).
 
Oh, and I leased the car. Dealer B had originally told me that he is definitely expecting more attractive lease numbers come Novemeber 12 based on info he's obtained from his factory reps (he volunteered this info and told me I may want to wait until then). All of these dealers agreed to not push the paperwork through until the 12th, allowing me to rework the paperwork if the new program is more favorable. So I will be touching base with the dealer I purchased from on the 12th.
 
Hope this helps. All of my original negotiation was done by calling 5 dealers in Colorado and asking for the sales manager. I had an email drafted explaining what I was looking for and what I expected to pay. In the second round of emails, I started making up prices I'd been quoted based on what I'd read here, as the dealers were not coming down in price fast enough.
#1048 of 1536
'09 A4 3.2 nowhere near invoice price by kduda1
Nov 13, 2008 (7:39 pm)
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Dealership told me $1000 off MSRP in July when they didn't order the car I put deposit on in April (see previous posts), '09 A4 3.2 Premium Plus w/ nav. When I inquired about discount since deposit was paid in April, car expected 75-80 days, and at 120 days out, car is still not here, I was told:
 
"I have confirmed with management and yes, the $1000 discount that was originally offered to you is the same $1000 that I mentioned in my previous email. To avoid confusion there will not be a $2K discount on the car. I hope you understand that this is a considerable discount for the type of car that you ordered."
 
Only 3 Audi dealers in the state, and if I get the car from another dealership, I was told by AudiUSA that the local dealership was "supposed" to service the car but they did not have to provide me a free loaner car, etc. I'm not willing to pay a luxury car price w/out the luxury car service.
 
Any suggestions/ideas would be greatly appreciated. Please note that the availability of 3.2s is nowhere near what it is w/ the 2.0s.
 
Thanks.
#1049 of 1536
Re: '09 A4 3.2 nowhere near invoice price [kduda1] by jkozlow3
Nov 13, 2008 (8:30 pm)
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Replying to: kduda1 (Nov 13, 2008 7:39 pm)

Well, the availability of 3.2s might be significantly lower, but 2.0s can be had for several hundred below invoice. There's a REASON the 3.2 isn't popular...it doesn't make sense when you look at the specs vs. price difference.
 
A 2.0 Premium Plus with Nav at invoice (easily attainable) is $37ish. A 3.2 Premium Plus with Nav at $1000 below MSRP is $42ish.
 
Only you can decide if the $5k price difference is worth it. 1/2 second faster 0-60, slightly smoother engine and 3mpg WORSE fuel economy isn't worth 5 grand to me, but it's up to you. Drive the 2.0t - I think you'll find it surprisingly nice.
 
Better yet, skip the Audi's crappy navigation system and pick up a portable for a couple hundred bucks. That'll save you another $2500. Audi dealers tend to not stock many cars with nav systems anyway (again, for good reason).
 
There...I just saved you $7000.
#1050 of 1536
how much was A4 2.0 T by here_and_now
Nov 13, 2008 (9:21 pm)
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in 2008? anybody knows? with convenience package and sport suspension?
 
Thanks!
#1051 of 1536
Re: [jkozlow3] by silverspork1
Nov 14, 2008 (9:19 am)
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Replying to: jkozlow3 (Nov 09, 2008 11:44 am)

jkozlow3, I am also in Colorado. Can you tell me or give me a hint which dealer is A, B, and C?
#1052 of 1536
Re: [silverspork1] by jkozlow3
Nov 14, 2008 (12:18 pm)
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Replying to: silverspork1 (Nov 14, 2008 9:19 am)

Sure thing.
 
Dealer A - Prestige
Delaer B - Stammler
Dealer C - Phil Long
 
I dealt with the sales manager at all 3 dealerships. All 3 were very easy to work with, and I would recommend any of them. The deal largely depends on their current inventory, as they are much more willing to give you a better price for cars on the lot.
 
My advice is to call and ask for the sales manager and tell them that the best price you've gotten is X and ask them if they can beat it. Make up X based on what you think you can get the car for.
 
I got a Premium Plus with metallic paint. National invoice is around $35,352 including the destination. Colorado dealers will tell you that THEIR invoice is 35,734.88 to account for advertising, etc. They also all charge dealer handling fees of some sort.
 
I was leasing, so my total cap cost included a $625 acquisition fee. I don't think there is an acquisition fee when purchasing, but I could be wrong. If I were you, I would use $35,300 as my starting point. Call up the sales managers and tell them that you've been quoted a total selling price (including all dealer fees but NOT the acquisition fee) of $35300 and ask them if they can beat it. If they have the car on their lot, you should be able to get it for slightly below that. My total cap cost including the $625 acquisition fee was $35700 for a Premium Plus with metallic paint (a $400+ option).
 
All the numbers mentioned above are for the vehicle I purchased. You will need to adjust the numbers if you aren't looking at the Premium Plus with metallic paint.
 
Hope this helps.
#1053 of 1536
Re: '09 A4 3.2 nowhere near invoice price [kduda1] by kduda1
Nov 15, 2008 (5:12 pm)
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Replying to: kduda1 (Nov 13, 2008 7:39 pm)

I'll reply to my own post just to update anyone interested. I told the dealer who I gave a deposit to in April, Brian Harris Audi in Baton Rouge, that I preferred to buy the car locally but if I were willing to go out of state for the same car I've waited on for 8 months, I could beat their offer of $1,000 off MSRP (only offered because they screwed up) by $500 and w/ 2.9% - 4.9% financing versus the $5.9% financing they offered me, and the sales manager told me:
 
"If making a trip to Houston to save $500.00 at this point after we have tried to do as much possible for you is what you feel is better for Kathy than I hope you enjoy your new Audi. After all it is a great car,and you should enjoy it for it long time."
 
His quote, his poor grammar and punctuation, his assumption that the other dealership was in Houston. My loss of a car I've waited on for 8 months and 8 months' worth of interest on my deposit. On the bright side, at 3:00 Monday I'll have $43,200 more than I otherwise would have had.
 
My recommendation: Don't shop at Brian Harris BMW/Porsche/Audi in Baton Rouge, LA.
#1054 of 1536
2009 A4 Lease by azuay
Nov 16, 2008 (8:06 pm)
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need some help on how to approach the salesperson ...
 
when I walk into the dealer, should I negotiate as if I am buying and only say I am here for a lease AFTER we reach the sale price? I am concerned that if I say upfront that I am leasing, I won't be able to pick the car first.
 
here is the lease deal I am considering:
 
http://www.socalaudidealers.com/audi/regional_aoa/socal/extra_hero.html
#1055 of 1536
Re: 2009 A4 Lease [azuay] by drjoed
Nov 17, 2008 (2:55 am)
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Replying to: azuay (Nov 16, 2008 8:06 pm)

I have been leasing automobiles for over 25 years and have learned a lot! I don't think the salesperson or the dealer care whether you lease or purchase. They first of all want you to drive away with an in-stock vehicle. I tell them up front that this is a lease deal and I will want the following:
1. MSRP 2. Purchase price 3. Residual value. 4. Lease term (months) 5. Money factor. There are certainly other things involved but they are pretty minor and if you know these five parameters you can calculate the actual monthly payment yourself. (I always ask them for the 6th number-the monthly payment-just to make sure!!). BTW I always tell them I want a "wrapped" lease payment that includes the taxes- after all that is what I must come up with each month.
 
I just leased an A4 Quattro 2.0T Premium Plus with wood trim package (MSRP= 38,400) and 12k miles/year for a hair above the deal you quote. I am not home right now but later tonight I will post all the parameters above for you to compare. BTW, since I am a "loyal" Audi customer they were willing to lower the money factor from the already fantastic rate being offered in the add!! This is something not many people talk about but this will get you to the deal you want!! Supposedly the regional sales managers have "coupons" (how hoaky!!) that the sales people can ask (or beg) for and they offered me one of these. Didn't really understand what they were going to do but when they printed up my final papers I saw that they cut $25/month from the payment by lowering the money factor! Oh well.
#1056 of 1536
Is this a good sale price? by li7
Nov 19, 2008 (9:42 am)
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Hi , im looking for an 2009 Audi A4 2.0T with premium plus, Nav + sports pkg, in Meteor Gray Pearl, i got a quoted $40,400, is this a good price for the New England area? (Includes destination charge)
 
Would greatly appreciate your response.

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